SOCIAL SIGNALS

Social media interaction boosts local relevancy

Your social media presence is more important than you think… Social interaction is a key element in Google’s local algorithm. Our SEO consultants are also experts at social media. We’ll help you share the right kind of content that will keep customers engaged and boost local relevancy.

Your dealership’s social media activity should be, well, social

It sounds easy, but you’d be surprised at how often social posts shared by dealerships actually drive potential leads further away. You should never use social media to broadcast, you should be sharing interesting things and participating in conversations. Our team will help you share content that customers will love.

People aren’t spending time on Facebook and Twitter to hear you talk about your dealership all day. People want to see interesting things when they log onto social media like Twitter and Facebook, so share interesting and fun things! Plus, those interesting and fun posts are more likely to get likes, shares, or comments, and that extra engagement will help boost local relevancy.

Give customers an inside view

Your followers already know who you are, but potential buyers will check out your social media accounts to see what your dealership is like. Share delivery photos and fun photos from around the dealership that show your personality. Encourage customer conversations and participate – your followers will love you for it.

Continue reading about local SEO

Your on site signals are all the things on your site being optimized for local search results. This will include the content on your site, your blog, as well as the dealership’s name, address, and your phone number.

Links are the biggest part of your off site signals, but so are your listing sites, like Google My Business. Getting active in your local community is another type of “signal” that doesn’t require a computer to optimize.

Your social activity is more important than you think, which means that people pay attention to those posts your dealership is putting out. If they’re all about your new financing options & inventory, well, that’s not very social is it?

Since people trust reviews more than they trust businesses (in general), it’s crucial to have positive reviews from varied sources. If you’ve got that one family member who posts 20 different reviews for your dealership’s Facebook page, tell them to retire their well-worn keyboard, because you’ve got a new technique.