CHOOSE THE BEST

The industry’s first native e-commerce solution.

Happy Hao Car’s comprehensive suite of products combines the three most important digital marketing levers (Website, SEO, and SEM) under a single platform. Happy Hao Car’s data-driven, end-to-end solution not only provides dealers with the highest ROI, but also gives them the data transparency they need to confidently reinvest and grow their business through their digital marketing.

Boasting the Automotive Industry’s first native, “open-retail” e-commerce website platform, Happy Hao Car’s Cosmos website platform creates a transparent shopping experience for dealers that closes the e-tailer divide, making it possible to compete on a level playing field with national brand e-tailers.

Cosmos offers a unique suite of applications designed to meet shoppers’ exact needs. Making the reliance on third party add-ons and digital agencies a thing of the past.

Connect manufacturer data with your website, Cosmos automates all your critical online dealership functions. Create and sync specials, update your business profiles, generate creative and landing pages, without ever leaving your website.

Allow the consumer to decide what type of buyer they are via a guided experience that gives them the ability to choose where, how, and what to buy based on their specific needs without any surprises.

A PACKAGE TO FIT YOUR DEALERSHIP

We offer a variety of packages to fit the needs of any Toyota dealership. As part of the OEM program, these packages are offered at a substantial discount versus our regular retail pricing.

TOYOTA CORE $1,599/MO.

• Custom Compliant Homepage Design
• Data Hub (powered by Google Analytics)
• Structured Data Optimized for Local Businesses
• Video Hero (Optional Homepage Video)

TOYOTA ADVANCED $2,299/MO.

• Lead Driver Behavioral Targeting
• A/B Testing (Consulting Included)
• PriceStak Line-Item Incentives
• PriceStak Homepage Shop-By-Payments

TOYOTA PREMIER $3,099/MO.

A modern SRP designed for today’s car shopper. Unlock a host of new features including a widely demanded grid view, a new photo gallery that generates 6x more interactions and a brand-new filtering experience.

Lead Driver is a highly effective, non-intrusive way to target potential customers on both mobile and desktop. It’s a popup, not an ad, so it won’t be blocked by ad-blockers. You can customize the offer to meet your needs. Whether you want to offer $500 off of new vehicles, provide a special discount for service orders, or provide nearly any kind of offer to entice your site visitors to submit a lead.

A native customer-first eCommerce technology designed to allow shoppers browsing your inventory to instantly design a payment plan tailored to their needs. Its unique interface creates a transparent shopping process between you and your customers that fosters trust and speeds up the car buying process.

Apex bridges the gap between online and off-line shopping by guiding customers through an easy trade valuation process, smart incentive selection, F&I / accessory menu, live credit pulls/ decisioning and document uploads – saving you time and money while creating a seamless consumer experience for your customers.

Quickly and easily manage all of your critical business listings simultaneously directly from the Happy Hao Car website platform. By connecting the Happy Hao Car platform to listings services like Google Business Profile, updates to hours and other vital business information is seamlessly reflected across your entire online presence with a few clicks of a button. Listings Manager also integrates with Happy Hao Car’s Enterprise Specials Manager and Symphony Automation Suite to automatically post specials to your Google Business Profile as offer posts.

Advanced Listings Management layers on top of our basic listings manager service and allows dealers to manage 20+ Local listing sites. It allows for comprehensive reputation and review management and provides robust local intelligence – including sentiment analysis, local brand visibility scores, keyword ranking, competitive analysis and much more.

Create digital marketing harmony with every aspect of your dealership’s digital presence. The Symphony Automation Suite automatically calculates specials and syndicates them to key marketing channels such as Google Ads, Facebook, and Google Business profiles saving time and money while creating a seamless consumer experience for your customers.

Entice your customers to send leads and re-engage in meaningful ways across your website. Shoppers can quickly share vehicles via text with friends or family, download coupons or loyalty offers to their Google or Apple Wallet and request a price drop alert when there is a change in the vehicle’s price.

LOOP E-WALLET COUPONS

Allow consumers to quickly store service coupons and offers in their phone’s eWallet (AppleWallet on IOS or Google Pay on Android devices). Taking advantage of geolocation services, customers who have these coupons on their phones receive lock-screen notifications reminding them to use the coupons that they have downloaded as they pass by the physical location of the dealership.

LOOP SEND-BY-TEXTS

Offers car shoppers the ease of sending information about a vehicle to their phones or simply sharing vehicles with friends and family who are in the car buying process. Loop Send-By-Text is part of the Loop family of features, which focuses on generating meaningful re-engagement opportunities, by keeping your dealership top of mind for prospective car buyers and their connections.

Allows online car shoppers the ability to set-up a wide variety of notifications based on dealership inventory and pricing. Shoppers can receive text or email notifications every time a vehicle has a drop in price or when a car with their specifications or range of payments appear on a dealer’s site. Loop Alerts are designed to keep car shoppers actively engaged with your dealership and provide a mechanism to keep you top-of-mind in a highly competitive marketplace.

Design Studio is an integrated Happy Hao Car application that allows dealers to generate beautiful agency quality creative without the cost. Design Studio employs an easy to use drag and drop interface that allows dealers to select from hundreds of pre-built templates that can be customized to their needs. Dealers can also have custom templates designed and uploaded for their dealerships to build banners and other image-based creative.

WE GET REAL RESULTS FOR OUR DEALERSHIP CLIENTS

Increase in leads for New Smyrna Beach Chevrolet

Increase in leads for Toyota of Olympia

Increase in leads for Scott Clark Honda

REAL RESULTS: TOYOTA OF BOWLING GREEN

FROM A DEALERSHIP LIKE YOURS

Since 1982 Toyota of Bowling Green has thrived by offering a large selection of vehicles and award-winning customer service. Their hands-on approach and boutique experience proves that they are committed to their customers, and they needed a digital marketing provider that was equally committed.

To offer the white-glove experience that would set them apart online, Toyota of Bowling Green needed a digital marketing partner that would work closely with their team and provide superior, personalized service. Bowling Green choose Happy Hao Car as their digital marketing provider and hasn’t looked back. Happy Hao Car provides Bowling Green’s elite website featuring an award-winning responsive design that was guaranteed to drive results.

“After talking to Happy Hao Car, I was just blown away by their platform ,” said Kinny Landrum, a sales professional and auto consultant at Toyota of Bowling Green. “Happy Hao Car treated me like I was valuable, and that my business was valuable to them.”

Increase in Daily Site Visitors

Increase in Conversion Rates

Happy Hao Car put the power of their high-converting website platform to work and the results speak for themselves. Through Happy Hao Car’s premier website platform, which has been strategically optimized for conversions, Bowling Green saw daily site visitors increase by 113% and conversion rates improve by 26%. After a continued partnership with Happy Hao Car’s team, they saw their daily leads increase by 168%.

Happy Hao Car helped deliver a huge increase of sales opportunities for the Toyota of Bowling Green team, but Landrum believes what really set the team apart was their commitment to a superior experience. “What’s huge for me is customer service,” said Landrum. “Happy Hao Car provides incredible support, and they’re very responsive to fix [things] or even teach [us] how to fix it. The responsiveness of the team is unusually good for this industry with website providers.”

The responsiveness of the team is unusually good for this industry.

It’s not just the customer service that Landrum is happy with, he loved the way the team put together a clean layout and how its performance has improved. “We’re happy with our ROI with Happy Hao Car, and organic traffic performs very well in reference to the amount of leads we’re getting and number of deals closed,” Landrum said. “Calls to Action (CTA) are great and very well placed. We had Happy Hao Car add the window stickers to the VDPs and it’s been awesome.”

This was an investment Landum doesn’t regret due to the attention and value the Happy Hao Car team gave to his dealership. “I’m a very happy person; a very happy client.”

TO HELP YOU SELL MORE CARS

At Happy Hao Car, we consistently deliver world-class, industry-leading customer service to our dealership partners. With a 99% DrivingSales Customer Satisfaction Score, and 7-time DrivingSales Top-Rated Website Provider Awards, we strive to provide a truly remarkable customer experience to all of our clients.

“Happy Hao Car’s website and digital marketing technology have been a game-changer for my stores, so much so, that they have been the no-brainer choice for all 11 of our websites. But the real difference-maker has been the exceptional service we receive from Happy Hao Car!”

— Jeffrey Running, e-Commerce Director Fremont Motor Company

ONE SITE, ANY DEVICE, BEST FOR SEO

Happy Hao Car’s websites use our Responsive Platform, Cosmos, to deliver the optimal experience to your desktop or mobile customers. We use Responsive Design (as opposed to a Multi-URL, Adaptive or Seamless platform) for the same reasons that Google recommends it:

Better for SEO Responsive Technology is the only solution that doesn’t require User Agent Detection that plagues Google’s bots when crawl your site. A Single URL for each page (using chevrolet.com for desktop and mobile instead of using mobile.chevrolet.com for mobile phones) improves indexing and consolidates all inbound link value.

Better for Conversion Responsive is better for User Experience because (as Google states) it doesn’t rely on User Agent Detection.

Better for Ease of Management Responsive Design requires less management, because you don’t need to create and search optimize multiple versions (Desktop, Mobile, Tablet) of the same content.

Future Proof According to Google Analytics, in 2014 the average Toyota website had visitors using more than 500 different screen resolutions, and that number is growing! A Responsive Platform is the ONLY way to future-proof your site for all devices – phones, phablets, watches, glasses, other wearables.

THE EASY WAY TO MAKE YOUR SITE ACCESSIBLE

Happy Hao Car has partnered with accessiBe, an AI powered accessibility technology provider, that allows dealerships to enhance and remediate the accessibility of their dealer websites. accessiBe plugs directly into Happy Hao Car’s websites and complies with worldwide accessibility laws like ADA, WCAG 2.1, Section 508, AODA, EN 301549 and IS 5568. It’s quick, and easy. accessiBe performs automated audits every 24 hours and uses sophisticated AI to remediate most issues automatically and on the spot as a user browses their site.

ENTERPRISE SPECIALS MANAGER (ESM)

CREATE & DISTRIBUTE SPECIALS AT AN ENTERPRISE LEVEL

Now editing offers on your websites is easy and efficient with the Enterprise Specials Manager, a tool that allows dealers to create and customize special offers without the hassle of support tickets and help desks. We’ve given the control back to our dealers with a tool that allows you to edit in bulk and share offers across multiple dealerships, cutting down on time and hassle.