Consent Management
Cookie consent, regional privacy rules and preference capture handled at the platform level so every rooftop stays consistent.
Compliance solutions to keep your dealership or dealer group ahead of ever-changing privacy and accessibility laws.

Cookie consent, regional privacy rules and preference capture handled at the platform level so every rooftop stays consistent.
Accessibility tooling and remediation support to reduce your exposure and improve the experience for every shopper.
Learn morePrivacy and accessibility requirements change faster than most dealer marketing teams can track, and enforcement increasingly targets the website itself. Handling it at the platform level means updates roll out across your entire group at once rather than rooftop by rooftop.
Termly Consent Manager simplifies compliance for car dealerships by streamlining privacy and communication regulations.
Happy Hao Car has partnered with accessiBe, an AI powered accessibility technology provider, that allows dealerships to enhance and remediate the accessibility of their dealer websites.
Avoid Costly Website Fines and Build Trust with Every Shopper
Your dealership website is more than a marketing tool. It is your online showroom. Every visitor who lands there expects transparency, security, and accessibility.
In today’s fast-changing digital landscape, compliance is not optional. Dealers across the country are facing increased scrutiny from privacy regulators and accessibility advocates. The cost of being unprepared can mean more than fines—it can damage your reputation and erode customer trust.
That is why Happy Hao Car makes compliance simple with Termly and accessiBe, two powerful tools that protect your dealership while delivering a better experience for every shopper.
Watch our recent Happy Hao Car webinar, Compliance Essentials: Beyond the Checkbox. Happy Hao Car’s Erin Zaborac is joined by experts from Termly and accessiBe to discuss how you can simplify privacy and accessibility compliance.
Dealers rely on a wide range of automotive technology vendors, and many of those vendors place cookies, pixels, and other tracking technologies on dealer websites. The challenge is that traditional consent management platforms may not fully detect or control every third-party technology in use. That can leave a dealer with a consent banner that appears compliant but does not address what is actually loading behind the scenes.
This risk is becoming more urgent because of the California Invasion of Privacy Act, or CIPA. Originally written as a wiretapping statute, CIPA is now being applied to cookies and pixels that load before a visitor provides consent. Unlike many privacy claims, these cases do not require proof of harm, only an allegation of unauthorized interception.
And this is not just a California issue. A dealer’s location does not determine exposure; the visitor’s location does. Claims have already reached dealers in states including Texas, Ohio, Pennsylvania, and Florida. Serial litigants may also use automated testing tools, proxies, and VPNs to search for gaps in website consent controls.
Happy Hao Car’s Termly Consent Management offering is built to provide more than a visible banner. Conservative CIPA Mitigation can treat unknown, VPN, and proxy traffic as opt-in, helping close the exact gap that litigants may attempt to exploit.
Combined with Happy Hao Car’s cookie classification and server-side rendering work, Termly gives dealers a more technically controlled approach to consent management. The result is greater transparency around tracking technologies and stronger control over when cookies and pixels are allowed to load.
The takeaway is clear: consent management is no longer relevant only to dealers in states with broad privacy laws. It is becoming a nationwide website compliance consideration, and Happy Hao Car with Termly gives dealers a more stable, automotive-focused way to address it.
Termly Consent Manager simplifies compliance for your dealership by streamlining privacy and communication regulations. Our solution saves time, reduces liability, and ensures future-proof compliance by automatically updating your website policies to comply with new laws and regulations, making consent and data privacy effortless.
Although this solution provides a mechanism for businesses to comply with privacy laws on their website, Happy Hao Car does not provide legal guidance to its customers and we recommend that dealers seek advice from their legal counsel to ensure compliance with all legislation including state and federal privacy laws. The dealer's legal team is best equipped to provide guidance tailored to specific circumstances.
Google Consent Mode Partner
accessiBe plugs directly into Happy Hao Car’s websites and complies with worldwide accessibility laws like ADA, WCAG 2.1, Section 508, AODA, EN 301549 and IS 5568. accessiBe also provides an accessibility statement within the tool that is regularly updated to meet the near daily changes surrounding this critical legislation.
accessiBe automatically adjusts key aspects of your website’s user interface to allow it to be easily accessible to people with a wide range of impairments, including blindness, motor & mobility, color blindness, epilepsy, blurred vision, cognitive disorders, aging, cataracts & more.
accessiBe performs automated audits every 24 hours and uses sophisticated AI to remediate most issues automatically and on the spot as a user browses their site.
Protect your dealership, delight your customers, and future-proof your website, all with simple, plug-and-play solutions.