CHOOSE THE BEST

We’re an approved FordDirect Program provider, so now everything is easy for you. Including your choice. All the leads, all the profit, and none of the work. When you choose… make sure you choose the best.

Get a demo of our amazing, easy-to-use platform.

The industry’s first native e-commerce solution.

Happy Hao Car’s comprehensive suite of products combines the three most important digital marketing levers (Website, SEO, and SEM) under a single platform. Happy Hao Car’s data-driven, end-to-end solution not only provides dealers with the highest ROI, but also gives them the data transparency they need to confidently reinvest and grow their business through their digital marketing.

Boasting the Automotive Industry’s first native, “open-retail” e-commerce website platform, Happy Hao Car’s Cosmos website platform creates a transparent shopping experience for dealers that closes the e-tailer divide, making it possible to compete on a level playing field with national brand e-tailers.

Cosmos offers a unique suite of applications designed to meet shoppers’ exact needs. Making the reliance on third party add-ons and digital agencies a thing of the past.

Connect manufacturer data with your website, Cosmos automates all your critical online dealership functions. Create and sync specials, update your business profiles, generate creative and landing pages, without ever leaving your website.

Allow the consumer to decide what type of buyer they are via a guided experience that gives them the ability to choose where, how, and what to buy based on their specific needs without any surprises.

A PACKAGE TO FIT YOUR DEALERSHIP

We offer a variety of packages to fit the needs of any Lincoln dealer. As part of the OEM program, these packages are offered at a substantial discount versus our regular retail pricing.

PACKAGE 1 $1,708/MO.

• (2) Banner/Hero Image # per month
• (1) Page Creation: pages per Enrolled Dealer per month
• (1) Hours/month additional customization work per Dealer
• Call Tracking Basics (Up to 8 Call Tracking Lines)
• Custom Compliant Homepage Design
• Data Hub (powered by Google Analytics)
• Structured Data Optimized for Local Businesses
• Video Hero (Optional Homepage Video)

PACKAGE 2 $2,590/MO.

• (4) Banner/Hero Image # per month
• (2) Page Creation: pages per Enrolled Dealer per month
• (2) Hours/month additional customization work per Dealer
• A/B Testing (Consulting Included)
• PriceStak Line-Item Incentives
• PriceStak Homepage Shop-By-Payments

PACKAGE 3 $3,472/MO.

• (6) Banner/Hero Image # per month
• (3) Page Creation: pages per Enrolled Dealer per month
• (3) Hours/month additional customization work per Dealer

A modern SRP designed for today’s car shopper. Unlock a host of new features including a widely demanded grid view, a new photo gallery that generates 6x more interactions and a brand-new filtering experience.

Lead Driver is a highly effective, non-intrusive way to target potential customers on both mobile and desktop. It’s a popup, not an ad, so it won’t be blocked by ad-blockers. You can customize the offer to meet your needs. Whether you want to offer $500 off of new vehicles, provide a special discount for service orders, or provide nearly any kind of offer to entice your site visitors to submit a lead.

Quickly and easily manage all of your critical business listings simultaneously directly from the Happy Hao Car website platform. By connecting the Happy Hao Car platform to listings services like Google Business Profile, updates to hours and other vital business information is seamlessly reflected across your entire online presence with a few clicks of a button. Listings Manager also integrates with Happy Hao Car’s Enterprise Specials Manager and Symphony Automation Suite to automatically post specials to your Google Business Profile as offer posts.

Create digital marketing harmony with every aspect of your dealership’s digital presence. The Symphony Automation Suite automatically calculates specials and syndicates them to key marketing channels such as Google Ads, Facebook, and Google Business profiles saving time and money while creating a seamless consumer experience for your customers.

Entice your customers to send leads and re-engage in meaningful ways across your website. Shoppers can quickly share vehicles via text with friends or family, download coupons or loyalty offers to their Google or Apple Wallet and request a price drop alert when there is a change in the vehicle’s price.

LOOP E-WALLET COUPONS

Allow consumers to quickly store service coupons and offers in their phone’s eWallet (AppleWallet on IOS or Google Pay on Android devices). Taking advantage of geolocation services, customers who have these coupons on their phones receive lock-screen notifications reminding them to use the coupons that they have downloaded as they pass by the physical location of the dealership.

LOOP SEND-BY-TEXTS

Offers car shoppers the ease of sending information about a vehicle to their phones or simply sharing vehicles with friends and family who are in the car buying process. Loop Send-By-Text is part of the Loop family of features, which focuses on generating meaningful re-engagement opportunities, by keeping your dealership top of mind for prospective car buyers and their connections.

Allows online car shoppers the ability to set-up a wide variety of notifications based on dealership inventory and pricing. Shoppers can receive text or email notifications every time a vehicle has a drop in price or when a car with their specifications or range of payments appear on a dealer’s site. Loop Alerts are designed to keep car shoppers actively engaged with your dealership and provide a mechanism to keep you top-of-mind in a highly competitive marketplace.

Design Studio is an integrated Happy Hao Car application that allows dealers to generate beautiful agency quality creative without the cost. Design Studio employs an easy to use drag and drop interface that allows dealers to select from hundreds of pre-built templates that can be customized to their needs. Dealers can also have custom templates designed and uploaded for their dealerships to build banners and other image-based creative.

WE GET REAL RESULTS FOR OUR DEALERSHIP CLIENTS

Increase in leads for Russell Chevrolet

Increase in leads for Toyota of Olympia

Increase in leads for Scott Clark Honda

TO HELP YOU SELL MORE CARS

At Happy Hao Car, we consistently deliver world-class, industry-leading customer service to our dealership partners. With a 99% DrivingSales Customer Satisfaction Score, and 7-time DrivingSales Top-Rated Website Provider Awards, we strive to provide a truly remarkable customer experience to all of our clients.

“Happy Hao Car’s website and digital marketing technology have been a game-changer for my stores, so much so, that they have been the no-brainer choice for all 11 of our websites. But the real difference-maker has been the exceptional service we receive from Happy Hao Car!”

— Jeffrey Running, e-Commerce Director Fremont Motor Company

ONE SITE, ANY DEVICE, BEST FOR SEO

Happy Hao Car’s websites use our Responsive Platform, Cosmos, to deliver the optimal experience to your desktop or mobile customers. We use Responsive Design (as opposed to a Multi-URL, Adaptive or Seamless platform) for the same reasons that Google recommends it:

Better for SEO Responsive Technology is the only solution that doesn’t require User Agent Detection that plagues Google’s bots when crawl your site. A Single URL for each page (using ford.com for desktop and mobile instead of using mobile.ford.com for mobile phones) improves indexing and consolidates all inbound link value.

Better for Conversion Responsive is better for User Experience because (as Google states) it doesn’t rely on User Agent Detection.

Better for Ease of Management Responsive Design requires less management, because you don’t need to create and search optimize multiple versions (Desktop, Mobile, Tablet) of the same content.

Future Proof According to Google Analytics, in 2014 the average Ford website had visitors using more than 500 different screen resolutions, and that number is growing! A Responsive Platform is the ONLY way to future-proof your site for all devices – phones, phablets, watches, glasses, other wearables.

THE EASY WAY TO MAKE YOUR SITE ACCESSIBLE

Happy Hao Car has partnered with accessiBe, an AI powered accessibility technology provider, that allows dealerships to enhance and remediate the accessibility of their dealer websites. accessiBe plugs directly into Happy Hao Car’s websites and complies with worldwide accessibility laws like ADA, WCAG 2.1, Section 508, AODA, EN 301549 and IS 5568. It’s quick, and easy. accessiBe performs automated audits every 24 hours and uses sophisticated AI to remediate most issues automatically and on the spot as a user browses their site.

BEHAVIORALLY DRIVEN TARGETED OFFERS

Lead Driver Behavioral Targeting is a sophisticated system that dynamically and intelligently serves offers based on how a user is interacting with your website. Having Lead Driver Behavioral Targeting on a site typically increases vehicle sales by 10-20 units per month, and also increases service RO’s. The technology also allows you to A/B test different offers in real-time so you can confidently decide what offers you would like to show.

EFFECTIVE, NON-INTRUSIVE MOBILE COUPON

In 2019, half of the visits to dealership websites were via mobile devices. Furthermore, 33% of US consumers redeemed a mobile coupon. How do you reach those potential customers? Lead Driver Coupons. This is an effective, non-intrusive way to target potential customers on their mobile devices. With Lead Driver Coupons, you can increase your mobile leads by up to 30% or more, and increase ROI on your existing mobile advertising.

A/B SPLIT TESTING

Happy Hao Car has pioneered A/B testing in the retail automotive space. Your site will immediately reap the optimization learnings from each A/B test that we conduct on our platform, and you may A/B test behaviorally targeted offers on your own site.

All of Happy Hao Car’s websites are built, optimized, and serviced by Google Analytics Certified digital consultants. Your website is not just built for conversion, its designed to maximize leads, phone calls, coupon prints, and Google Map views and to track each of these events for optimization purposes.

Getting to the top of Google isn’t easy. It takes experience, expertise, and dedicated effort over the long term. There are no shortcuts. Except for one: partnering with Happy Hao Car.

Get more visibility in local searches with Happy Hao Car Managed Search Engine Optimization. We help you dominate your local search listing through proven SEO techniques. Depending on the level of competition in the local market, and your goals, you can choose from three tiers of service to best fit your needs. To learn more, please get in touch with us!

Search engine optimization (SEO) helps your site get more visibility in search results so more potential customers can find you. You can’t take shortcuts with SEO: it requires significant hands-on experience and hard work. Fortunately, our SEO experts specialize in Local SEO and have a stellar track record of increasing retailer traffic by an average of 43%! Let us do the complicated work so you can focus on what you do best: selling cars.

Happy Hao Car’s active local SEO management service enhances your local search visibility through expert, ongoing optimization of critical on site and off site signals. Plus we provide detailed reporting to keep you in the know. The descriptions below are a somewhat simplified description of our offerings. To learn more about the extensive breadth and depth of our active local SEO services, please get in touch with us.

BASIC $1,499/MO.

• Google Analytics Setup, Google Search Console Setup
• Metadata Audit, URL Audit, Content Audit
• Strategy-Based Content Creation
• GBP Verification & Management, Bing Listings

WEBSITE MANAGEMENT (Happy Hao Car Website Platform Clients)

• 301 Redirects for Top Pages of Previous Site
• SSL Certified & Security Checks
• Website Health Audit, Crawl Error Management
• Canonical Tags, Sitemap Curation

WEBSITE MANAGEMENT (Non-Happy Hao Car Platform Clients)

CORE $1,999/MO.

• Competitive Research, Online Presence Audit
• Comparison Pages (2/year)
• Local Citation Creation & Optimization
• UX & UI Audit / Suggestions

ELITE $3,000/MO.

• Model Research Pages (All)
• Comparison Pages (4/year)

Get a winning digital advertising strategy and start seeing results from your advertising budget. From PPC campaigns, display advertising with remarketing, social and video ads, we help you make all of the right moves to drive more traffic to your site and generate more leads.

Whether your customers are on their phones or browsing their computer, they’re connected to the internet and, potentially, to your dealership. With that kind of opportunity ahead of you, where does your dealership even start? That’s easy, with Happy Hao Car’s digital advertising services.

Average Increase in Leads vs Prior Provider

Avg Increase in Trackable ROI vs Prior Provider

Source: Happy Hao Car Customer Data

ALL-NEW ADVERTISING SOLUTION

Happy Hao Car has become the first official digital advertising partner in FordDirect’s ground-breaking new Advertising Program – FordDirect AdVantage! With this revolutionary new platform, Happy Hao Car can target in-market car buyers, using FordDirect’s real-time customer vehicle and lease data, shopping behavior on Tier 1 websites and customer purchase data to increase the efficiency and performance of our Ford and Lincoln dealers’ digital marketing.

6 REASONS OUR CUSTOMERS GET BETTER ROI

With FordDirect AdVantage, Happy Hao Car’s precision marketing focuses your digital advertising campaigns on the right customers, using Ford and Lincoln’s Tier 1-3 customer data.

• 100% SALES MATCHBACK Track sales from click to close in a comprehensive, end-to-end reporting system with total transparency.
• ADDRESSABLE GEO-FENCING Leverage Happy Hao Car’s ground breaking technology to create the first digital direct mail marketing system for 100% of your DMS/CRM customers, targeting all their digital devices.
• PRECISION MARKETING Dial in your digital campaigns with Ford & Lincoln’s Tier 1-3 customer data to maximize ROI on your ad spend.
• STORE VISITS FOR DISPLAY Get 100% attribution on your display campaigns with Happy Hao Car’s pioneering store visits for display reporting platform.
• DYNAMIC & SEAMLESS INVENTORY BASED ADS Run real-time ads using exact pricing, inventory, and vehicle counts from your DMS, with automatic updating and delivery.
• LIGHTNING FAST SUPPORT & PROBLEM-SOLVING Happy Hao Car’s award winning support team, awarded with “Top SEM/PPC Provider” for Driving Sales Customer Satisfaction awards.

MARKET DRIVEN CAMPAIGN STRATEGY

BASED ON YOUR LOCAL MARKET

We partner with you to understand your inventory and market monthly. That way, we’re always generating relevant market-driven campaign strategy with a no-money-wasted philosophy.