CHOOSE THE BEST

We’re a Ferrari-approved website provider, so now everything is easy for you. Including your choice. All the leads, all the profit, and none of the work. When you choose… make sure you choose the best.

Get a demo of our amazing, easy-to-use platform.

An industry first native e-commerce solution.

Happy Hao Car’s comprehensive suite of products combines the three most important digital marketing levers (Website, SEO, and SEM) under a single platform. Happy Hao Car’s data-driven, end-to-end solution not only provides dealers with the highest ROI, but also gives them the data transparency they need to confidently reinvest and grow their business through their digital marketing.

Boasting the Automotive Industry’s first native, “open-retail” e-commerce website platform, Happy Hao Car’s Cosmos website platform creates a transparent shopping experience for dealers that closes the e-tailer divide, making it possible to compete on a level playing field with national brand e-tailers.

Cosmos offers a unique suite of applications designed to meet shoppers’ exact needs. Making the reliance on third party add-ons and digital agencies a thing of the past.

Connect manufacturer data with your website, Cosmos automates all your critical online dealership functions. Create and sync specials, update your business profiles, generate creative and landing pages, without ever leaving your website.

Allow the consumer to decide what type of buyer they are via a guided experience that gives them the ability to choose where, how, and what to buy based on their specific needs without any surprises.

A PACKAGE TO FIT YOUR DEALERSHIP

We offer a variety of packages to fit the needs of any Ferrari dealership. As part of the OEM program, these packages are offered at a substantial discount versus our regular retail pricing.

CORE $1,499/MO.

• Custom Compliant Homepage Design
• Data Hub (powered by Google Analytics)
• Structured Data Optimized for Local Businesses
• Video Hero (Optional Homepage Video)

PREMIER $2,199/MO.

• Lead Driver Behavioral Targeting
• A/B Testing (Consulting Included)
• PriceStak Line-Item Incentives
• PriceStak Homepage Shop-By-Payments

ELITE $2,999/MO.

Harness the power of payments directly on your site. PriceStak Payments allows you to showcase lease, cash, and finance offers for every vehicle in your inventory. Already have a digital retailing tool? Don’t worry we have you covered, PriceStak Payment can match calculations with any existing digital retailing provider, creating a seamless shopping experience for your customers.

Lead Driver is a highly effective, non-intrusive way to target potential customers on both mobile and desktop. It’s a popup, not an ad, so it won’t be blocked by ad-blockers. You can customize the offer to meet your needs. Whether you want to offer $500 off of new vehicles, provide a special discount for service orders, or provide nearly any kind of offer to entice your site visitors to submit a lead.

A native customer-first eCommerce technology designed to allow shoppers browsing your inventory to instantly design a payment plan tailored to their needs. Its unique interface creates a transparent shopping process between you and your customers that fosters trust and speeds up the car buying process.

Apex bridges the gap between online and off-line shopping by guiding customers through an easy trade valuation process, smart incentive selection, F&I / accessory menu, live credit pulls/ decisioning and document uploads – saving you time and money while creating a seamless consumer experience for your customers.

Create digital marketing harmony with every aspect of your dealership’s digital presence. The Symphony Automation Suite automatically calculates specials and syndicates them to key marketing channels such as Google Ads, Facebook, and Google Business profiles saving time and money while creating a seamless consumer experience for your customers.

Quickly and easily manage all of your critical business listings simultaneously directly from the Happy Hao Car website platform. By connecting the Happy Hao Car platform to listings services like Google Business Profile, updates to hours and other vital business information is seamlessly reflected across your entire online presence with a few clicks of a button. Listings Manager also integrates with Happy Hao Car’s Enterprise Specials Manager and Symphony Automation Suite to automatically post specials to your Google Business Profile as offer posts.

Advanced Listings Management layers on top of our basic listings manager service and allows dealers to manage 20+ Local listing sites. It allows for comprehensive reputation and review management and provides robust local intelligence – including sentiment analysis, local brand visibility scores, keyword ranking, competitive analysis and much more.

Entice your customers to send leads and re-engage in meaningful ways across your website. Shoppers can quickly share vehicles via text with friends or family, download coupons or loyalty offers to their Google or Apple Wallet and request a price drop alert when there is a change in the vehicle’s price.

LOOP E-WALLET COUPONS

Allow consumers to quickly store service coupons and offers in their phone’s eWallet (AppleWallet on IOS or Google Pay on Android devices). Taking advantage of geolocation services, customers who have these coupons on their phones receive lock-screen notifications reminding them to use the coupons that they have downloaded as they pass by the physical location of the dealership.

LOOP SEND-BY-TEXTS

Offers car shoppers the ease of sending information about a vehicle to their phones or simply sharing vehicles with friends and family who are in the car buying process. Loop Send-By-Text is part of the Loop family of features, which focuses on generating meaningful re-engagement opportunities, by keeping your dealership top of mind for prospective car buyers and their connections.

Allows online car shoppers the ability to set-up a wide variety of notifications based on dealership inventory and pricing. Shoppers can receive text or email notifications every time a vehicle has a drop in price or when a car with their specifications or range of payments appear on a dealer’s site. Loop Alerts are designed to keep car shoppers actively engaged with your dealership and provide a mechanism to keep you top-of-mind in a highly competitive marketplace.

WE GET REAL RESULTS FOR OUR DEALERSHIP CLIENTS

Increase in leads for Russell Chevrolet

Increase in leads for Toyota of Olympia

Increase in leads for Scott Clark Honda

TO HELP YOU SELL MORE CARS

At Happy Hao Car, we consistently deliver world-class, industry-leading customer service to our dealership partners. With a 99% DrivingSales Customer Satisfaction Score, and 7-time DrivingSales Top-Rated Website Provider Awards, we strive to provide a truly remarkable customer experience to all of our clients.

“Happy Hao Car’s website and digital marketing technology have been a game-changer for my stores, so much so, that they have been the no-brainer choice for all 11 of our websites. But the real difference-maker has been the exceptional service we receive from Happy Hao Car!”

— Jeffrey Running, e-Commerce Director Fremont Motor Company

ONE SITE, ANY DEVICE, BEST FOR SEO

Happy Hao Car’s websites use our Responsive Platform, Cosmos, to deliver the optimal experience to your desktop or mobile customers. We use Responsive Design (as opposed to a Multi-URL, Adaptive or Seamless platform) for the same reasons that Google recommends it:

Responsive Technology is the only solution that doesn’t require User Agent Detection that plagues Google’s bots when crawl your site. A Single URL for each page improves indexing and consolidates all inbound link value.

Responsive is better for User Experience because (as Google states) it doesn’t rely on User Agent Detection.

Better for Ease of Management

Responsive Design requires less management, because you don’t need to create and search optimize multiple versions (Desktop, Mobile, Tablet) of the same content.

According to Google Analytics, the average Ferrari website has visitors using more than 500 different screen resolutions, and that number is growing! A Responsive Platform is the ONLY way to future-proof your site for all devices – phones, tablets, watches, glasses, other wearables.

THE EASY WAY TO MAKE YOUR SITE ACCESSIBLE

Happy Hao Car has partnered with accessiBe, an AI powered accessibility technology provider, that allows dealerships to enhance and remediate the accessibility of their dealer websites. accessiBe plugs directly into Happy Hao Car’s websites and complies with worldwide accessibility laws like ADA, WCAG 2.1, Section 508, AODA, EN 301549 and IS 5568. It’s quick, and easy. accessiBe performs automated audits every 24 hours and uses sophisticated AI to remediate most issues automatically and on the spot as a user browses their site.

CREATE & DISTRIBUTE SPECIALS AT AN ENTERPRISE LEVEL

Now editing offers on your websites is easy and efficient with the Enterprise Specials Manager, a tool that allows dealers to create and customize special offers without the hassle of support tickets and help desks. We’ve given the control back to our dealers with a tool that allows you to edit in bulk and share offers across multiple dealerships, cutting down on time and hassle.

Happy Hao Car has pioneered A/B testing in the retail automotive space. Your site will immediately reap the optimization learnings from each A/B test that we conduct on our platform, and you may A/B test behaviorally targeted offers on your own site.

All of Happy Hao Car’s websites are built, optimized, and serviced by Google Analytics Certified digital consultants. Your website is not just built for conversion, its designed to maximize leads, phone calls, coupon prints, and Google Map views and to track each of these events for optimization purposes.

Happy Hao Car’s active local SEO management service enhances your local search visibility through expert, ongoing optimization of critical on site and off site signals. Plus we provide detailed reporting to keep you in the know. The descriptions below are a somewhat simplified description of our offerings. To learn more about the extensive breadth and depth of our active local SEO services, please get in touch with us.

BASE $1,499/MO.

• Google Analytics Setup, Google Search Console Setup
• Metadata Audit, URL Audit, Content Audit
• Keyword Research, Optimization Roadmap
• Strategy-Based Content Creation
• GBP Verification & Management, Bing Listings

SOCIAL MEDIA & REPUTATION MANAGEMENT

• GBP Q/A Monitoring & Response

WEBSITE MANAGEMENT (Happy Hao Car Website Platform Clients)

• 301 Redirects for Top Pages of Previous Site
• Website Health Audit, Crawl Error Management
• Canonical Tags, Sitemap Curation

WEBSITE MANAGEMENT (Non-Happy Hao Car Platform Clients)

• Performance & Strategy Review Calls (Bi-Monthly)
• Custom Performance Reports (Monthly)
• SEO Consultant Support via Email (Unlimited)
• Competitor and Investigatory Support via Email (2x/year)

CORE $2,000/MO.

• Competitive Research, Online Presence Audit
• Comparison Pages (2/year)
• Local Citation Creation & Optimization
• SSL Certified & Security Checks
• UX & UI Audit / Suggestions
• Performance & Strategy Review Calls (Monthly)
• Competitor and Investigatory Support via Email (4x/year)

ELITE $3,000/MO.

• Model Research Pages (All)
• Comparison Pages (4/year)
• Yelp Reviews Monitoring, Active Reputation Management
• Competitor and Investigatory Support via Email (Unlimited)

TAKE YOUR FERRARI DEALERSHIP TO THE NEXT LEVEL