THIRD PARTY PARTNERS

Empowering Partners with Seamless Integration and Exclusive Recognition

Designed to empower third-party application providers, OnMarketplace streamlines the integration process resulting in applications being live on Happy Hao Car websites in near real-time. It also provides dealerships with visibility for innovative automotive solutions for optimal performance and best practices.

OnMarketplace enables partners to effortlessly install and uninstall their applications on Happy Hao Car websites without the need for Happy Hao Car support. This self-service capability accelerates time-to-market, allowing partners to deploy their products swiftly. Additionally, partners gain access to detailed, tailored reporting on their installed base across Happy Hao Car sites, providing valuable insights to drive performance and growth.

Learn more about the OnMarketplace.

Easy Tools for Partners and Dealers

Further distinguishing the program, Happy Hao Car is introducing the Trusted Partner designation. This exclusive recognition is awarded to partners who meet rigorous standards in four critical areas:

• Adoption of Automotive Standards Council (ASC) Guidelines

Partners cannot purchase this distinction; it is achieved solely by meeting Happy Hao Car’s stringent criteria. Trusted Partners will receive a special badge and enhanced visibility on OnMarketplace, providing dealers with confidence in the quality and security of these applications.

Read the full Partner Guidelines

• May not meet trusted standards ​
• Meets standards for speed, ADA compliance, cybersecurity, ASC specs​
• Receives Trusted badge on App Store for attention​
• Shown atop the search results for their category for increased visibility​

It takes a village to support dealers as they achieve their digital marketing goals. Providing partners and agencies with direct access to manage their apps on the Happy Hao Car website platform removes friction in the process and drives faster time to market.

Implementation, ongoing code management, and support is easy and stress free for partners and dealers. Happy Hao Car empowers partners to support our mutual customers quickly and accurately the first time.

Happy Hao Car Product and Engineering teams are engaged in the partner onboarding process to ensure implementation of partner applications are presented seamlessly on the dealer’s website, and that the applications meet best in class speed, security, compliance and data requirements.

Each application on a dealer’s website influences the consumer experience. By working closely with partners, we can bring a unified experience together whilst increasing performance.

Platform the partners log into to manage their install base/our mutual customers. Happy Hao Car support teams also use the App Marketplace to install, troubleshoot, and/or remove partner apps/products from a dealer’s Happy Hao Car website.

Available partner app(s)/product(s) will be included in the dealer facing App Store. This benefits partners because it’s a prospecting tool to grow their install counts and it benefits dealers because they can easily see which partners seamlessly integrate with their Happy Hao Car website.​

We're definitely getting a lot of more questions from vendors around how, or even dealers themselves too, how can I get my data out in an easy way, whether it's an API that they can connect with to get it into my system because then I wanna, you know, layer on top AI to do my own analysis and things like that? I would say every case is unique. Every vendor we work with is unique, but we do have a really good process through our partnership program and marketplace. So, I would just say, you know, definitely connect with me and we can find a solution.

Where Dealer Data Meets AI Opportunity

In this clip from ASOTU CON, Happy Hao Car VP of Product Tina Cuatto explains why more dealers and vendors are asking for easier, more flexible ways to connect website data with the tools they rely on, from API connections to AI-powered analysis.

That’s one of the reasons Happy Hao Car’s OnMarketplace is such an asset for dealers. OnMarketplace helps connect dealers with approved third-party partners, making it easier to explore integrations that support goals across data, website performance, marketing, and emerging AI use cases.