CHOOSE THE BEST

We’re an INFINITI-approved website provider, so now everything is easy for you. Including your choice. All the leads, all the profit, and none of the work. When you choose… make sure you choose the best.

Get a demo of our amazing, easy-to-use platform.

The industry’s first native e-commerce solution.

Happy Hao Car’s comprehensive suite of products combines the three most important digital marketing levers (Website, SEO, and SEM) under a single platform. Happy Hao Car’s data-driven, end-to-end solution not only provides dealers with the highest ROI, but also gives them the data transparency they need to confidently reinvest and grow their business through their digital marketing.

Boasting the Automotive Industry’s first native, “open-retail” e-commerce website platform, Happy Hao Car’s Cosmos website platform creates a transparent shopping experience for dealers that closes the e-tailer divide, making it possible to compete on a level playing field with national brand e-tailers.

Cosmos offers a unique suite of applications designed to meet shoppers’ exact needs. Making the reliance on third party add-ons and digital agencies a thing of the past.

Connect manufacturer data with your website, Cosmos automates all your critical online dealership functions. Create and sync specials, update your business profiles, generate creative and landing pages, without ever leaving your website.

Allow the consumer to decide what type of buyer they are via a guided experience that gives them the ability to choose where, how, and what to buy based on their specific needs without any surprises.

A PACKAGE TO FIT YOUR DEALERSHIP

We offer a variety of packages to fit the needs of any INFINITI dealer. As part of the OEM program, these packages are offered at a substantial discount versus our regular retail pricing.

CORE $1,499/MO.

• Call Tracking Basics (Up to 8 Call Tracking Lines)
• Custom Compliant Homepage Design
• Data Hub (powered by Google Analytics)
• Structured Data Optimized for Local Businesses
• Video Hero (Optional Homepage Video)

PREMIER $2,199/MO.

• Edmunds Vehicle Reviews (while current API is available)
• A/B Testing (Consulting Included)
• PriceStak Line-Item Incentives
• PriceStak Homepage Shop-By-Payments

ELITE $2,699/MO.

Lead Driver is a highly effective, non-intrusive way to target potential customers on both mobile and desktop. It’s a popup, not an ad, so it won’t be blocked by ad-blockers. You can customize the offer to meet your needs. Whether you want to offer $500 off of new vehicles, provide a special discount for service orders, or provide nearly any kind of offer to entice your site visitors to submit a lead.

Create digital marketing harmony with every aspect of your dealership’s digital presence. The Symphony Automation Suite automatically calculates specials and syndicates them to key marketing channels such as Google Ads, Facebook, and Google Business profiles saving time and money while creating a seamless consumer experience for your customers.

Quickly and easily manage all of your critical business listings simultaneously directly from the Happy Hao Car website platform. By connecting the Happy Hao Car platform to listings services like Google Business Profile, updates to hours and other vital business information is seamlessly reflected across your entire online presence with a few clicks of a button. Listings Manager also integrates with Happy Hao Car’s Enterprise Specials Manager and Symphony Automation Suite to automatically post specials to your Google Business Profile as offer posts.

Advanced Listings Management layers on top of our basic listings manager service and allows dealers to manage 20+ Local listing sites. It allows for comprehensive reputation and review management and provides robust local intelligence – including sentiment analysis, local brand visibility scores, keyword ranking, competitive analysis and much more.

Entice your customers to send leads and re-engage in meaningful ways across your website. Shoppers can quickly share vehicles via text with friends or family, download coupons or loyalty offers to their Google or Apple Wallet and request a price drop alert when there is a change in the vehicle’s price.

LOOP E-WALLET COUPONS

Allow consumers to quickly store service coupons and offers in their phone’s eWallet (AppleWallet on IOS or Google Pay on Android devices). Taking advantage of geolocation services, customers who have these coupons on their phones receive lock-screen notifications reminding them to use the coupons that they have downloaded as they pass by the physical location of the dealership.

LOOP SEND-BY-TEXTS

Offers car shoppers the ease of sending information about a vehicle to their phones or simply sharing vehicles with friends and family who are in the car buying process. Loop Send-By-Text is part of the Loop family of features, which focuses on generating meaningful re-engagement opportunities, by keeping your dealership top of mind for prospective car buyers and their connections.

Allows online car shoppers the ability to set-up a wide variety of notifications based on dealership inventory and pricing. Shoppers can receive text or email notifications every time a vehicle has a drop in price or when a car with their specifications or range of payments appear on a dealer’s site. Loop Alerts are designed to keep car shoppers actively engaged with your dealership and provide a mechanism to keep you top-of-mind in a highly competitive marketplace.

WE GET REAL RESULTS FOR OUR DEALERSHIP CLIENTS

Increase in leads for Russell Chevrolet

Increase in leads for Toyota of Olympia

Increase in leads for Scott Clark Honda

TO HELP YOU SELL MORE CARS

At Happy Hao Car, we consistently deliver world-class, industry-leading customer service to our dealership partners. With a 99% DrivingSales Customer Satisfaction Score, and 7-time DrivingSales Top-Rated Website Provider Awards, we strive to provide a truly remarkable customer experience to all of our clients.

“Happy Hao Car’s website and digital marketing technology have been a game-changer for my stores, so much so, that they have been the no-brainer choice for all 11 of our websites. But the real difference-maker has been the exceptional service we receive from Happy Hao Car!”

— Jeffrey Running, e-Commerce Director Fremont Motor Company

ONE SITE, ANY DEVICE, BEST FOR SEO

Happy Hao Car’s websites use our Responsive Platform, Cosmos, to deliver the optimal experience to your desktop or mobile customers. We use Responsive Design (as opposed to a Multi-URL, Adaptive or Seamless platform) for the same reasons that Google recommends it:

Responsive technology is better for SEO (and recommended by Google), has a better user experience, is easier to management, and is future proof against all of the variety of devices that will appear over the next few years.

The Happy Hao Car platform is built to be the fastest desktop and mobile platform in the industry. Don’t lose any more customers to your slow website. Delight them with a fast site that makes it easy for them to shop for their next vehicle (or schedule a service appointment!), wherever they are.

With extensive market research and user testing, we have developed features and UX / UI patterns that make it easy for your customers to accomplish what they need on your site – whether that’s inquiring about a vehicle, submitting a service appointment, calculating penny-perfect pricing, and more. The result? Happier shoppers and more leads for you.

Built for Your Dealership

Your dealership is as unique as you are, and our platform allows you to customize the look and feel of your site to make it distinctly your own.

THE EASY WAY TO MAKE YOUR SITE ACCESSIBLE

Happy Hao Car has partnered with accessiBe, an AI powered accessibility technology provider, that allows dealerships to enhance and remediate the accessibility of their dealer websites. accessiBe plugs directly into Happy Hao Car’s websites and complies with worldwide accessibility laws like ADA, WCAG 2.1, Section 508, AODA, EN 301549 and IS 5568. It’s quick, and easy. accessiBe performs automated audits every 24 hours and uses sophisticated AI to remediate most issues automatically and on the spot as a user browses their site.

CREATE & DISTRIBUTE SPECIALS AT AN ENTERPRISE LEVEL

Now editing offers on your websites is easy and efficient with the Enterprise Specials Manager, a tool that allows dealers to create and customize special offers without the hassle of support tickets and help desks. We’ve given the control back to our dealers with a tool that allows you to edit in bulk and share offers across multiple dealerships, cutting down on time and hassle.

Happy Hao Car has pioneered A/B testing in the retail automotive space. Your site will immediately reap the optimization learnings from each A/B test that we conduct on our platform, and you may A/B test behaviorally targeted offers on your own site.

All of Happy Hao Car’s websites are built, optimized, and serviced by Google Analytics Certified digital consultants. Your website is not just built for conversion, its designed to maximize leads, phone calls, coupon prints, and Google Map views and to track each of these events for optimization purposes.

Getting to the top of Google isn’t easy. It takes experience, expertise, and dedicated effort over the long term. There are no shortcuts. Except for one: partnering with Happy Hao Car.

Get more visibility in local searches with Elite Search Engine Optimization. Did you know that Google automatically shows local results for automotive searches? Is your retailer getting all of the traffic it deserves?

Search engine optimization (SEO) helps your site get more visibility in search results so more potential customers can find you. You can’t take shortcuts with SEO: it requires significant hands-on experience and hard work. Fortunately, our SEO experts specialize in Local SEO and have a stellar track record of increasing retailer traffic by an average of 43%! Let us do the complicated work so you can focus on what you do best: selling cars.

Happy Hao Car’s active local SEO management service enhances your local search visibility through expert, ongoing optimization of critical on site and off site signals. Plus we provide detailed reporting to keep you in the know. The descriptions below are a somewhat simplified description of our offerings. To learn more about the extensive breadth and depth of our active local SEO services, please get in touch with us.

BASE $1,499/MO.

• Google Analytics Setup, Google Search Console Setup
• Metadata Audit, URL Audit, Content Audit
• Keyword Research, Optimization Roadmap
• Strategy-Based Content Creation
• GBP Verification & Management, Bing Listings

SOCIAL MEDIA & REPUTATION MANAGEMENT

• GBP Q/A Monitoring & Response

WEBSITE MANAGEMENT (Happy Hao Car Website Platform Clients)

• 301 Redirects for Top Pages of Previous Site
• Website Health Audit, Crawl Error Management
• Canonical Tags, Sitemap Curation

WEBSITE MANAGEMENT (Non-Happy Hao Car Platform Clients)

• Performance & Strategy Review Calls (Bi-Monthly)
• Custom Performance Reports (Monthly)
• SEO Consultant Support via Email (Unlimited)
• Competitor and Investigatory Support via Email (2x/year)

CORE $2,000/MO.

• Competitive Research, Online Presence Audit
• Comparison Pages (2/year)
• Local Citation Creation & Optimization
• SSL Certified & Security Checks
• UX & UI Audit / Suggestions
• Performance & Strategy Review Calls (Monthly)
• Competitor and Investigatory Support via Email (4x/year)

ELITE $3,000/MO.

• Model Research Pages (All)
• Comparison Pages (4/year)
• Yelp Reviews Monitoring, Active Reputation Management
• Competitor and Investigatory Support via Email (Unlimited)

Happy Hao Car has the creative genius you need and access to some of the most powerful data in the advertising world, which means we can do the heavy lifting for your dealership.

Get a winning digital advertising strategy and start seeing results from your advertising budget. From PPC campaigns, display advertising with remarketing, social and video ads, we help you make all of the right moves to drive more traffic to your site and generate more leads.

Whether your customers are on their phones or browsing their computer, they’re connected to the internet and, potentially, to your dealership. With that kind of opportunity ahead of you, where does your dealership even start? That’s easy, with Happy Hao Car’s digital advertising services.

Average Increase in Leads vs Prior Provider

Avg Increase in Trackable ROI vs Prior Provider

Source: Happy Hao Car Customer Data

Reach More of the Right Buyers with Precision-Targeted Digital Advertising

Get in front of more potential buyers than ever before with precision-targeted digital advertising campaigns from Happy Hao Car. We maximize return on your spend by using market intelligence and meticulously hand-crafting campaigns. With our commitment to transparency and performance, our track-to-sale feature allows you to view every lead and track what you actually sold, letting you accurately and precisely gauge the ROI of your paid search efforts.

BASE $3,000/MO.

• Dedicated Digital Advertising Strategist
• Monthly Strategy & Performance Review Call
• Paid Search – Parts, Service, Body Shop
• Advertising Assets – Standard (3 Sets/Mo)

CORE $6,000/MO.

ELITE $10,000/MO.

• Video Traffic (YouTube Advertising)
• Video Traffic (OTT Advertising)

MARKET DRIVEN CAMPAIGN STRATEGY

BASED ON YOUR LOCAL MARKET

We partner with you to understand your inventory and market monthly. That way, we’re always generating relevant market-driven campaign strategy with a no-money-wasted philosophy.