Personalization
SIGNALS
Turn the traffic you already have into more engagement, more relevant shopping experiences, and more lead opportunities.
Most dealers do not have a traffic problem
They have a relevance problem. Signals reads on-site behavior — the models a shopper views, the payment ranges they filter by, whether they came in on a service query — and adapts what the site shows next.
The result is a homepage, offer set and call-to-action that reflect what that specific visitor is actually shopping for, without your team building dozens of one-off landing pages.
Personalize without the manual work
A personalized online showroom for every visitor.
Happy Hao Car Signals creates personalized website experiences for every customer, delivering highly targeted and relevant offers based on the shopper’s individual history, behaviors and interests.
Experience Real-Time Website Personalization with Happy Hao Car Signals
Is your dealership’s website just showcasing cars, or is it actively selling them?
That’s where Happy Hao Car Signals steps in.
Happy Hao Car Signals is software that uses your data to customize key areas of your site for every individual who visits. It’s like having a skilled salesperson who knows exactly what each customer wants, even before they do.
80% of consumers are more likely to purchase when businesses offer personalized experiences.
By leveraging various data sources, Happy Hao Car Signals creates a unique shopping experience for each of your website visitors. This means your site responds to what customers are looking for in real-time, making every visit a step closer to a sale without having to rely on traditional log-ins.
Schedule your demo today and see how Happy Hao Car Signals can redefine the car shopping experience for your customers.
Schedule Your Signals Demo
Get to know the next evolution in dealership websites.
Partnering with Matthews Motors, including their Clayton location, Happy Hao Car deployed the Signals personalization across multiple dealership sites. Adding Signals to the sites has led to a significant increase in online shopper engagement and lead generation.
Signals is Happy Hao Car’s website personalization engine that uses a dealership’s own data, including browsing activity and UTM source, to dynamically customize content, calls to action, and inventory recommendations for each visitor, all without requiring a login.
By implementing Happy Hao Car Signals across the Matthews Motors websites, the team successfully transformed casual browsers into highly engaged, motivated buyers. The platform delivers relevant, timely messaging that guides shoppers through their purchase journey, ultimately encouraging them to take action and convert.
Working closely with eCommerce Director Marty Valldejuli, the Happy Hao Car team developed targeted campaigns featuring compelling “Why Buy” messaging. These campaigns were strategically designed to guide visitors toward digital retailing tools and convert more leads.
Shoppers who engaged with Signals (viewed or clicked) had an engagement rate 116% higher than those who did not interact with any Signals messaging.
Even more impressively, 85% of leads were influenced by Signals. These visitors saw at least one Signals banner during their browsing session before converting.
The average session duration for users interacting with Signals was 6 minutes and 41 seconds, nearly triple the 2 minutes and 32 seconds average for non-Signals sessions.
MORE LIKELY TO CONVERT
Consumers who view or interact with a Signals ad are twice as likely to convert to a lead.
Create targeted content based on a broad range of audiences and shopper journeys, such as – Lease Returnees, Trade-In with Positive Equity, or Service Interval Customers.
With ‘For You’ vehicle recommendations, your website learns from visitor behavior – such as browsing specific models, colors, or price ranges – to display cars that match their preferences.
Each recommended vehicle is clearly marked with a ‘For You’ tag, giving shoppers a personalized touch and a more intuitive browsing experience. This feature keeps customers engaged, surfaces vehicles they may have missed, and delivers a shopping journey that feels tailor-made for them.
If you’re a dealer investing heavily in CDPs and other data storage solutions, leveraging that data for tailor-made website experiences becomes possible exclusively through Happy Hao Car Signals.
Our Director of Product Management, Tina Cuatto, joined the ASOTU crew to to discuss website personalization and its impact on the automotive industry.
The conversation covers everything from Tina’s love for Philly sports to her work with website personalization at Happy Hao Car, where she’s helping to make car shopping more tailored and less invasive. Web personalization involves tailoring online car shopping experiences by showing relevant content and recommendations based on each visitor’s behavior and preferences.
A personalized online showroom for every visitor.
Happy Hao Car Signals creates personalized website experiences for every customer, delivering highly targeted and relevant offers based on the shopper’s individual history, behaviors and interests.