Performance Impact
Measured effect on page load and Core Web Vitals before approval.
PARTNER STANDARDS
Learn about the standards required along with the key business value delivered by Happy Hao Car and each of our trusted third-party partners.
What we evaluate
Data Handling
How shopper data is captured, stored and shared — and whether it respects consent state.
Business Value
Documented lift for the dealer, not just a feature list.
Trusted Partner Standards Guide
Happy Hao Car is committed to delivering industry-leading digital marketing solutions for the automotive industry. Happy Hao Car’s OnMarketplace is designed to empower third-party application providers with a streamlined integration process that creates operational efficiencies for all parties, near real-time activation of third-party applications, and a scalable integration method without compromising the overall performance of the dealer’s website. To further distinguish the program, Happy Hao Car is introducing the Trusted Partner designation.
The Trusted Partner status highlights solutions that meet the highest standards for quality and reliability, site speed, ADA compliance, and ASC tagging all while building consumer trust, elevating the user experience of each website, and showcasing the platform’s commitment to excellence. Dealers can have confidence when choosing third-party application providers to work with when they see the Trusted App badge in OnMarketplace’s App Store.
Get started with OnMarketplace.
Further distinguishing the program, Happy Hao Car is introducing the Trusted Partner designation. This exclusive recognition is awarded to partners who meet rigorous standards in four critical areas:
- Adoption of Automotive Standards Council (ASC) Guidelines
Partners cannot purchase this distinction; it is achieved solely by meeting Happy Hao Car’s stringent criteria. Trusted Partners will receive a special badge and enhanced visibility on OnMarketplace, providing dealers with confidence in the quality and security of these applications.
- May not meet trusted standards
- Meets standards for speed, ADA compliance, cybersecurity, ASC specs
- Receives Trusted badge on App Store for attention
- Shown atop the search results for their category for increased visibility
OnMarketplace creates a large ecosystem of vetted partner applications which can be added quickly and easily to a dealer’s website to maximize site impact and effectiveness.