Designing a gimmick for your dealership can be a great way to drive sales. But is it the right choice for you? Continue Reading
Continue ReadingBy Justin Robinson-PrickettPurchasing a car is consistently rated as one of the most stressful and unpleasant experiences by consumers. It goes without saying that you want to change this perception. Never fret, employing a bit of emotional intelligence will go a long way. Continue Reading
Continue ReadingBy Justin Robinson-PrickettTechnical SEO definitely isn’t easy, and it often befuddles us; but it’s just as important as the more creative elements of optimization for search engines. Check out this video, so you can “get techy with it” in 2019.
Continue ReadingBy Kelcey DrappLet’s face it, we all hate dealing with Yelp. Thanks to the aggressive filter, dealerships lose out on hundreds of awesome positive reviews. In this week’s Wednesday Workshop, I share a secret tactic that can help you recover a significant number of those positive reviews. They’ll show publicly, raising your review count and giving you a better aggregate rating.
Continue ReadingBy Greg GiffordIn this week’s Wednesday Workshop, I share some insight from my recent trip to Disneyland. The entire Disney park experience is magical, and they’ve carefully crafted the customer experience to help wow every guest at the park. From scientific testing of trash can placement to careful training on how to interact with guests, they’ve built an amazing example of customer service that far surpasses anything most businesses even dream of.
Watch this week’s video to shift your perspective on customer service – and how a better customer service experience can help you win more business and keep more loyal customers.
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