Your Vehicle Details Pages (VDPs) are where serious shoppers decide to take the next step, but over time, cluttered layouts, inconsistent photos, and too many calls-to-action can get in the way. A quick spring refresh can sharpen your VDP experience, making it easier for customers to engage with your inventory and move confidently toward conversion.
Continue ReadingBy Erin ZaboracSpring is the perfect time to take a fresh look at your dealership’s website; especially your Search Results Page (SRP), where serious shoppers make decisions. A quick seasonal tune-up can streamline how customers browse your inventory, making it easier for them to find the right vehicle and easier for you to turn that interest into leads.
Continue ReadingBy Erin ZaboracManaging Google Tag Manager (GTM) containers the right way can make a big difference in your website’s performance. This article explores what a GTM does on your site and what dealers should be aware of when installing a GTM.
Continue ReadingBy Colleen HarrisAs global demand for electric vehicles continues to rise and the automotive industry shifts towards electrification, dealerships must adapt their strategies to highlight electric vehicles (EVs) effectively.
Continue ReadingBy Erin ZaboracA dealership’s online inventory can be the deciding factor in whether a shopper becomes a buyer. Here are some practical ways to improve your inventory merchandising and keep customers moving toward a purchase.
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