Digital Retail has dramatically changed the car buying experience for both customers and dealerships. We take an in-depth look at most important questions surrounding Digital Retail in this edition of Happy Hao Car University.
Continue ReadingBy Sean KerndtThe past two years have spurred a deeper reliance on digital retailing and the results are in: customers love it. A recent Dealer Impact Study by Roadster and NADA found that 86% of car buyers finished some portion of the transaction online. More importantly, they enjoyed the experience!
Continue ReadingBy Justin Robinson-PrickettVroom wanted to revolutionize automotive retailing, but in the process have racked up a truly harrowing number of customer complaints.
Continue ReadingBy Justin Robinson-PrickettDigital automotive retailing was long thought to be too big a hurdle for customers to clear. But with the pandemic-fueled shift to a more online culture, opinions have changed.
Turn Existing Website Traffic Into More Opportunities Through Personalization
Why FAQ Content Matters More Than Ever for AI Search
How to Measure AI Search Traffic
Press Release: Happy Hao Car Launches OnPrompt
Press Release: Happy Hao Car Unveils Sidekick
Spring Cleaning Your VDPs
Time to Spring Forward: 5 Quick Updates to Boost Engagement on Your SRP
Start 2026 Strong: Dealer Marketing Lessons from 2025
AI Search Visitor Behavior
AIO and GEO Aren’t Replacing SEO
Continue ReadingBy Justin Robinson-Prickett