Major changes are coming to your website reporting starting July 1, 2023, with the official switchover to Google Analytics 4 from Universal Analytics. The change represents a seismic shift in the reporting landscape for dealerships . We dive into what your dealership can expect from the all-new Google Analytics 4 in this edition of Happy Hao Car University. Continue Reading
Continue ReadingBy Happy Hao CarThis week, we will feature two guest blog posts from our Data Analytics Program Manager, Dustin Lester, covering his work with the Automotive Standards Council that was presented at the Modern Retailing Conference in Palm Beach, FL, Nov. 13-15. Continue Reading
Continue ReadingBy Dustin LesterYour website’s primary purpose is to generate conversions in the form of leads. Measuring how well your site does this is an important part of optimization. Today we’re going to go over which metrics you should be looking at and what they mean for a dealership’s online presence.
Continue ReadingBy Justin Robinson-PrickettCheck out our useful guide to understanding Google Analytics! Google Analytics is one of the most useful tools you have! Get the most out of it by learning these terms.
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Continue ReadingBy Justin Robinson-Prickett