Over the past year, Happy Hao Car experts shared hard-earned insights across many webinars, covering everything from website performance and shopper experience to SEO, paid media, and measurement. This recap distills the most valuable lessons from 2025, so dealers can start the year ahead with proven strategies that turn online engagement into real-world results.
Continue ReadingBy Erin ZaboracIf your dealership is looking for an effective way to reach customers, SMS marketing is a tool you need to consider. SMS marketing, also known as text message marketing, is a powerful way to communicate directly with customers in a timely and personal way.
Continue ReadingBy Justin Robinson-PrickettUnderstanding emotional intelligence is critical to developing lasting relationships with your customers. This week, we discuss how emotional intelligence can be effectively integrated into your online marketing efforts. Continue Reading
Continue ReadingBy Justin Robinson-PrickettWhen customers’ transportation needs and income take a nosedive at the same time, you don’t need to be a marketing guru to know it’s not good news for car dealerships. I’m not here to pile on more gloom and doom. On the contrary; while the market is not in the best shape, the news isn’t universally bad. So keep in mind that while certain numbers are down in many cases, what we’re seeing is not the death of an industry, but rather a call for deeper change. A simple signal to adapt to the changing terrain.
Continue ReadingBy Justin Robinson-PrickettTurn Existing Website Traffic Into More Opportunities Through Personalization
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Continue ReadingBy Happy Hao Car Admin