June 28, 2023
What's New for Dealerships in Google Analytics 4
We break down what your dealership can expect from the all-new Google Analytics 4 in this edition of Happy Hao Car University.
Continue ReadingBy Justin Robinson-PrickettArticles in Reporting
November 17, 2022
Standardized Google Analytics Have Arrived: Part 2
In Part 2 of our blog takeover, Dustin will cover how ASC spec for GA4 applies to vendors, and best practices going forward.
Continue ReadingBy Dustin LesterNovember 16, 2022
Standardized Google Analytics Have Arrived
In Part 1 of Dustin's blog takeover, he will give some context and history to Google Analytics 4 and the ASC's work.
Continue ReadingBy Dustin LesterApril 22, 2022
Who We Are: Cesar Hernandez, Manager Of Data Support
Our Manager of Data Support, Cesar Hernandez was able to take time out of his day to give us a look behind-the-scenes at the world of OEM data management,
Continue ReadingBy Sean KerndtJune 16, 2021
Quick Tips: Core Web Vitals
Why are Core Web Vitals a ranking factor for Google?Core Web Vitals help measure the quality of user experience across the web.
Continue ReadingBy Happy Hao Car AdminMay 6, 2021
Google Analytics: Behavior Flow Report
Where is your lead-generation funnel going wrong? The Behavior Flow report knows! Google’s Behavior Flow report is an excellent tool to help you optimize y
Continue ReadingBy Justin Robinson-PrickettApril 22, 2021
All About Bounce Rates
Bounce rate remains of the most popular web analytics. It’s easy to see why. Measuring how many visitors access a single page on a site before leaving, is
Continue ReadingBy Justin Robinson-PrickettApril 8, 2021
Goal Tracking With Google Analytics
Google has an analytics tool called Goals that can help you measure the efficacy of your site in a way that will let you know, at a glance, if it's doing w
Continue ReadingBy Justin Robinson-PrickettMarch 4, 2021
Google My Business Analytics Updates
Last month, Google My Business debuted a new way to track your performance on the platform. We’re going to go over them in detail so you know exactly how t
Continue ReadingBy Justin Robinson-PrickettMarch 11, 2020
How to Identify Bot Traffic in Google Analytics
Welcome back to another Wednesday Workshop from Happy Hao Car!
Continue ReadingBy Kelcey DrappDecember 5, 2018
Were you hit by the recent review spam attack?
Last weekend, a massive review spam attack was discovered... In this week's video, we explain what happened, then show you how to check and see if you were
Continue ReadingBy Greg GiffordJuly 3, 2018
SEM KPIs That Actually Sell Cars
This post talks about the KPIs you should be using to measure your SEM campaigns. Don't just rely on CPC or conversions, but look at where you're actually
Continue ReadingBy Justin Robinson-PrickettMay 26, 2016
Down With Misleading Dealership Reports!
Be careful - if your dealership gets a misleading report that looks scary but has questionable data, ask for better reporting data! Watch for more info:
Continue ReadingBy Greg GiffordAugust 27, 2014
Pull Demographic Data from Your Google Analytics
Almost every month Google provides some new, interesting, beneficial improvement to Google Analytics. In late 2013 Google began providing rich data about t
Continue ReadingBy Chris DeringerApril 15, 2014
Using Google Analytics to Understand Your Mobile Traffic
As of March 2014, the average car dealer website gets more traffic from mobile devices (including laptops) than from desktop computers. Many of the dealers
Continue ReadingBy Acacia GrantAugust 13, 2012
How Can Your Dealership Use Google's New Indexed Page Report?
By now I’m sure you’ve heard about the new Google Webmaster Tools report that tells your dealership how many pages have indexed on your website over the la
Continue ReadingBy Chris DeringerJuly 20, 2011
Is Your Car Dealership Using the Latest Google Analytics Code?
In addition to rolling out Google+ and the Google +1 button, Google has also recently rolled out a new version of Google Analytics. Google Analytics 5 incl
Continue ReadingBy Ali Amirrezvani