REPUTATION MANAGEMENT

Reputation Management Is Critical to Your Dealership’s Success

How your past customers perceive you is extremely important to bringing in new leads to your dealership and reputation management is critical (see what we did there?) to keeping them satisfied with your service. In this edition of Happy Hao Car University, we take a closer look at reputation management and what it means to your dealership.

Showcase Your Dealership Reviews On Your Website

Customer reviews have a major impact on your dealership’s sales, but implementing them on your website has always been a major headache. Find out how you can easily integrate customer reviews into your website in this edition of Happy Hao Car University.

4 Ways to Get Customer Testimonials

Customer reviews can be some of the most effective advertising your brand can get. Of course, there’s one big problem with them: unlike your other advertising, you have very little control over your customer reviews. When you get them, who leaves them, and what they say. But today we’re going to go over a few ways you can exercise what control you do have. Continue Reading

Responding to Reviews (The Right Way)

When auditing the web presence of a business for Local Search signals, one of the things I always look at is reviews on major platforms; such as Google My Business, Facebook, and Yelp. Reviews can tell a lot about a business; such as the reputation and public perception the business holds, and how they handle complaints or conflicts with customers.

5 Tips To Help With Yelp

Yelp is no business’s favorite website, but in the modern online landscape, it’s impossible to avoid. So you really have two choices: be mad about it, or take some action to make Yelp as friendly as possible for your dealership. I can’t offer any perfect rule that will turn Yelp into your new bestie, but there are a few things you can do to make the whole thing a little friendlier.

Turn Existing Website Traffic Into More Opportunities Through Personalization

Why FAQ Content Matters More Than Ever for AI Search

How to Measure AI Search Traffic

Press Release: Happy Hao Car Launches OnPrompt

Press Release: Happy Hao Car Unveils Sidekick

Spring Cleaning Your VDPs

Time to Spring Forward: 5 Quick Updates to Boost Engagement on Your SRP

Start 2026 Strong: Dealer Marketing Lessons from 2025

AI Search Visitor Behavior

AIO and GEO Aren’t Replacing SEO