Pay-per-click, or PPC, advertising is a cornerstone of any good digital marketing strategy. PPC is also poorly understood, so it can be difficult to get the most out of it. In this edition of Happy Hao Car University we’re going over a few of the things you have to know before using this powerful tool.
Continue ReadingBy Justin Robinson-PrickettThere’s a lot of wisdom out there about PPC advertising. But what commonly accepted “best practices” are actually going to end up costing you money? We’re going over some accepted truths that just aren’t true.
Continue ReadingBy Happy Hao CarIf you’re going to compete in today’s online marketplace, you need to get the most out of every digital advertising dollar spent. While there is no substitute for experience, these five tips will get you started on stretching that money to reach as many potential customers as possible.
Continue ReadingBy Justin Robinson-PrickettNot long ago, Google held a conference with leaders from almost 50 global retailers to discuss how e-commerce platforms are changing digital advertising. We collected these five SEM lessons to share with you.
Continue ReadingBy Justin Robinson-PrickettPPC, or pay-per-click advertising, is an important pillar in a complete online marketing strategy. As with everything in this sphere, PPC is constantly changing. Today, we’re going to look at the big trends this year in PPC and talk about how to position your store to take advantage.
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