Discover how to boost conversions with better website design and experience. Learn why shoppers leave, what eCommerce leaders get right, and how to create trust-driven digital experiences that sell more cars.
Continue ReadingBy Kelli LiddaneReady to drive more leads from your dealership’s website? Discover how Conversion Rate Optimization (CRO) can turn your site into a conversion machine. Learn essential CRO strategies like streamlining your call-to-action elements, showcasing inventory effectively, and more in this edition of Happy Hao Car University.
Continue ReadingBy Sean KerndtA recent study shows that 80% of shoppers are open to purchasing a car online. Even those who don’t want to complete the entire process online will start there, browsing dealership websites to find the perfect vehicle. So you need your inventory to look its best. This week, we have five tips to take great pictures of your inventory. Continue Reading
Continue ReadingBy Justin Robinson-PrickettWhile other businesses panic about webroomers, yours is sitting pretty. Or is it? Check out these four tips on how to cater to the needs of webroomers, your most common type of customer.
Continue ReadingBy Justin Robinson-PrickettFor customer experience, your website is only the beginning. These six tips will help improve your customer experience.
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Continue ReadingBy Justin Robinson-Prickett