February 13, 2020We walk around every day with a computer that has access to the bulk of all human knowledge in our pockets. Is it any shock that people want to use it? 95% of consumers research a vehicle purchase online before ever setting foot inside a dealership, and the only thing shocking about that figure is how low it is. Imagine being in the market for a car and not Googling it. That’s weird, right?
So lean into it.
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Continue ReadingBy Justin Robinson-Prickett