Are you using your dealership social media presence effectively? This week ’ s Wednesday Workshop has tips to make sure that you are! Continue Reading
Continue ReadingBy Happy Hao CarUnderstanding emotional intelligence is critical to developing lasting relationships with your customers. This week, we discuss how emotional intelligence can be effectively integrated into your online marketing efforts. Continue Reading
Continue ReadingBy Justin Robinson-PrickettIf you’re just going to let a machine do all the work, you might as well stop. The majority of SEM campaigns running for car dealers today are machine-based programs. Is this all bad? No, but there are consequences that come with “set it and forget it” SEM platforms.
Honestly, some dealers can afford to run SEM campaigns through automated systems that miss critical components for optimal results, but why would you want to? Let’s be fair… most dealers are not going to take the time to know how every digital marketing detail affects their bottom line. With that in mind, here are a few tips to fill the knowledge gap that will at least help you keep an eye on areas of importance. Continue Reading
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