CAR DEALER

4 Ways to Build Brand Awareness With Social Media

Are you using your dealership social media presence effectively? This week ’ s Wednesday Workshop has tips to make sure that you are! Continue Reading

Car Dealers Should Stop Running SEM Campaigns Right Now

If you’re just going to let a machine do all the work, you might as well stop. The majority of SEM campaigns running for car dealers today are machine-based programs. Is this all bad? No, but there are consequences that come with “set it and forget it” SEM platforms.

Honestly, some dealers can afford to run SEM campaigns through automated systems that miss critical components for optimal results, but why would you want to? Let’s be fair… most dealers are not going to take the time to know how every digital marketing detail affects their bottom line. With that in mind, here are a few tips to fill the knowledge gap that will at least help you keep an eye on areas of importance. Continue Reading

Turn Existing Website Traffic Into More Opportunities Through Personalization

Why FAQ Content Matters More Than Ever for AI Search

How to Measure AI Search Traffic

Press Release: Happy Hao Car Launches OnPrompt

Press Release: Happy Hao Car Unveils Sidekick

Spring Cleaning Your VDPs

Time to Spring Forward: 5 Quick Updates to Boost Engagement on Your SRP

Start 2026 Strong: Dealer Marketing Lessons from 2025

AI Search Visitor Behavior

AIO and GEO Aren’t Replacing SEO