RESPONSIVE WEBSITE DESIGN

Building the Best Mobile Landing Pages

It’s the 21 st century where cars and technology constantly surround us. Consumers are car shopping anywhere, anytime and on any device. Mobile landing pages are the online connection between you and your range of users, don’t make the mistake of using a one-size fits all approach. Your mobile traffic isn’t equivalent to your desktop-traffic making it important to optimize for each accordingly. According to Google, 70% of searches for car MSRP and list prices are done on mobile. Attract specific consumers with an effective mobile landing page whether your goal is generating leads or increasing in-store visits. Learn how to give your mobile users optimal access to your dealership’s vital information. Continue Reading

4 Myths About Responsive Web Design Debunked

Responsive web design as a mobile-first strategy has been floating around for a while, and more and more dealer websites are getting on board with it. But there are still a few hesitating to jump on this band wagon, and I think it might have something to do with the myths surrounding RWD. Continue Reading

Don’t Be Cliché in 2017

It’s that time of year again, so you know what that means, right? Yep, the cliché New Year’s Resolution lists are starting to get some traction, along with the “Best/Worst Of” lists. In the world of marketing, though, there’s a different kind of cliché — the “How to Succeed in 2017” posts. These are packed full of actionable tips for starting the new year, plus things to avoid. Continue Reading

Happy Hao Car Event Series: Golf, Google, and Cocktails

The Happy Hao Car Event Series kicked off its inaugural outing, Tuesday, July 26 at Topgolf Loudoun. We didn’t know what to expect as we starting planning for this content-rich, day-long event, but based on the over 85 attendees, we’d say it was a rousing success.

Make Sure Your Website is Responsive and Adaptive

Remember that little screen that shows up right before a movie plays? It says “This film has been modified from its original version…” Why is that important? Well, formatting makes the difference between a super stretched-out image on your TV and a nice, square fit where you can actually see what’s going on.

It’s what makes the aliens in Independence Day look just as scary on your TV at home as they did in the theater.

Your websites are the same way (or, at least, they should be). They need to be formatted for mobile platforms, large-scale displays (like TVs and giant monitors), tablets, desktops, etc. Otherwise, your customers will get lost in the transition…or lack thereof. But there are some potholes along the way that some companies get themselves stuck in if their website provider isn’t using RESS methods correctly.

Turn Existing Website Traffic Into More Opportunities Through Personalization

Why FAQ Content Matters More Than Ever for AI Search

How to Measure AI Search Traffic

Press Release: Happy Hao Car Launches OnPrompt

Press Release: Happy Hao Car Unveils Sidekick

Spring Cleaning Your VDPs

Time to Spring Forward: 5 Quick Updates to Boost Engagement on Your SRP

Start 2026 Strong: Dealer Marketing Lessons from 2025

AI Search Visitor Behavior

AIO and GEO Aren’t Replacing SEO