It’s the 21 st century where cars and technology constantly surround us. Consumers are car shopping anywhere, anytime and on any device. Mobile landing pages are the online connection between you and your range of users, don’t make the mistake of using a one-size fits all approach. Your mobile traffic isn’t equivalent to your desktop-traffic making it important to optimize for each accordingly. According to Google, 70% of searches for car MSRP and list prices are done on mobile. Attract specific consumers with an effective mobile landing page whether your goal is generating leads or increasing in-store visits. Learn how to give your mobile users optimal access to your dealership’s vital information.

Tips for Building Mobile Landing Pages

• Don’t be too Wordy: As any mobile user knows, you’re on the go looking for simple and efficient ways to get things done. If they’re searching for cars, they want a platform that’s clean and easy-to-use. Avoid long paragraphs and endless scrolling columns. A rule of thumb is to design your landing page to attract the shortest of attention spans. Break your chunks of information into brief-easy to read paragraphs or bullet points.
• Erase Distracting Elements: We’ve all been there, one thing that causes mobile-users to bounce off your page is a slow-loading speed. Heavy imagery, video, large navigation bars and excessive external links all slow down your site’s speed. If your pictures can’t explain what you’re selling better than your text can, ditch it all together. Avoid poor user experience by keeping minimal in all aspects.
• Reduce Excess Loading Time: Not only is your mobile site speed important for the user experience, it’s also important for most search engines. Google’s mobile-friendly website update will give a boost to mobile-friendly pages in Google’s mobile search results. According to Google/SOASTA Research, by increasing mobile page speed load times by just two seconds results in a loss of 30% of visitors. Don’t lose out on any of your visitors, test out your mobile website speed right here and make sure you’re not falling behind.
• Choose Responsive Design: One mistake that many have made when creating mobile landing pages is sticking to a one-size fits all approach. The same landing page used for desktop will not appear the same on mobile, neither will it have the same goal. By choosing responsive web design over adaptive, it allows you to offer easy reading and navigation with minimum resizing, panning, and scrolling across all devices. Skip out on adaptive design because it doesn’t adjust across all screen sizes which causes poorly formatted landing pages.
• Simple CTA Format: The goal of a mobile landing page is to drive phone calls, leads or in-store visits. When you’re using your CTA, you want to ensure it’s visible and mobile-friendly by placing it above the fold. However, making sure your CTA remains above the fold in responsive web design can be tricky. To optimize for mobile, try creating a smaller version of your CTA form and include it at the very top of the page. This will increase your leads by not allowing the user to endlessly scroll to find your CTA.
• Form Fields: For most landing pages, many will include a form. We recommend keeping your CTA form fields to a minimum because nobody wants to fill in 10 text fields, etc. Make it simple for the user by ensuring the forms’ fields are large enough to be tapped easily with a finger. Don’t forget, the form fields might look fantastic on desktop but might shrink where they’re difficult to tap on a phone.
• Test, Test, Test: You won’t know what works unless you test out your mobile landing pages and switch out different concepts, themes and wording. A/B testing allows you to test out two different formats of the same landing page and see which one performs better. This way you can eventually boost your conversions, leads and more. Try out different ideas constantly and if something that used to work for your dealership doesn’t anymore, try something new.

As you can see, building the best mobile landing pages isn’t as clear cut as you might think. Cardinal rule number one, never and we mean never, use a one-size fits all approach. You’re attracting a completely different audience on mobile versus desktop with different demographics, mindsets and purchasing decisions. Have a clear goal and Call-to-Action that appears above the fold. If you’re going to include a form, minimize the amount of fields in order to create the optimal user experience. Keep your landing page simple in all aspects by excluding slow-loading images, distracting elements and wordy text. This will in turn reduce your loading time which will benefit you by giving you a better ranking on search engines. Last but not least, test. Test until you find what works for you and your dealership.

Start building your dealership’s mobile-optimized landing pages and get those leads rolling in. If you’re looking for more tips and tricks to optimize for mobile, read our blog post on Accelerated Mobile Pages.

• Turn Existing Website Traffic Into More Opportunities Through Personalization
• Why FAQ Content Matters More Than Ever for AI Search
• How to Measure AI Search Traffic
• Press Release: Happy Hao Car Launches OnPrompt
• Press Release: Happy Hao Car Unveils Sidekick
• Spring Cleaning Your VDPs
• Time to Spring Forward: 5 Quick Updates to Boost Engagement on Your SRP
• Start 2026 Strong: Dealer Marketing Lessons from 2025
• AI Search Visitor Behavior
• AIO and GEO Aren’t Replacing SEO

Michael joined Happy Hao Car in 2011 and oversees the Design, Development and Production departments at Happy Hao Car in his role as the Chief Creative Officer. With 15 years of experience in multimedia/web design, Michael is an expert in interactive design, UX, brand identity design, content creation and print collateral. Michael is responsible for the design and coordination of development of Happy Hao Car’s responsive website platform, Chameleon which has fueled the growth for the company. He has worked as a designer, writer and art director for a variety of companies including Marvel, DC Comics, Cartoon Network, Comedy Central, and MTV. Outside of his work at Happy Hao Car, Michael will be serving as an Executive Producer for Walt Disney Pictures on an upcoming film adaptation of the New York Times bestselling graphic novel, The Stuff of Legend, published by his company, Th3rd World Studios.

Save my name, email, and website in this browser for the next time I comment.

• Generative Engine Optimization (GEO)
• – Multi-Rooftop Groups We’re designed for groups – large or small. Discover how our products and solutions can help your marketing teams and agencies do more with less.
• Engage Customers & Generate Leads Experience outstanding lead generation with our powerful Cosmos platform. Switch to us for unmatched performance and customer engagement.
• – Generate More Website Traffic Boost sales with responsive websites. Experience qualified leads, top-notch SEO results, and seamless mobile experiences for dealership success.
• Automate & Increase Efficiency See how our Marketing Technology solutions can generate Thousands of dollars in savings for your dealership or dealer group.
• – Analyze Performance & ROI Analyze product and market performance with data you can trust. Powered by GA4.
• Meet Compliance Requirements Compliance solutions to keep your dealership or dealer group ahead of ever-changing privacy and accessibility laws.
• – Don’t See Your OEM? Happy Hao Car provides websites, SEO, and digital advertising to all vehicle OEMs. REACH OUT
• – Product Updates The latest digital marketing innovations driving extraordinary results for your dealership.
• – Happy Hao Car Webinars Get expert advice on how to get the most out of your dealership’s digital marketing efforts.
• – Read the Blog Explore our blog for news, tips, and insights. Discover articles providing valuable information to enhance your marketing strategies.
• – An Award Winning Company We offer an unwavering commitment to top-converting websites, premier automotive SEO, and exceptional digital marketing has earned us industry recognition.
• Leadership The leadership team is composed of digital and automotive experts with extensive experience. They drive our mission to serve the automotive industry with dedication.
• – Why We Are Different Experience the Happy Hao Car difference – increased car sales, exceptional service, and 99% customer satisfaction.
• Join the Team Join our dynamic team providing cutting-edge online marketing solutions to automotive dealerships across the Americas.
• – Testimonials Read about the great success our clients have experienced with Happy Hao Car.
• – Third Party Partners OnMarketplace creates a large ecosystem of vetted partner applications which can be added quickly and easily to a dealer’s website to maximize site impact and effectiveness.
• – Partner Standards Learn about the standards required along with the key business value delivered by Happy Hao Car and each of our trusted third-party partners.