March 16, 2020As Americans are struggling with the uncertainty surrounding the ongoing global threat posed by COVID-19 we want to do our part to help each and every one of our partners through this trying time.
While we have already begun to see a decline in sales (per DMS data) in many markets, traffic over the last several weeks to dealership websites has remained steady. In most cases it is up from January as more and more consumers retreat to their homes and prepare for their next auto purchase when the epidemic has passed.
Never has it been more important to create an online experience where consumers can engage safely with dealers and get as much personalized information as possible. Many dealers are starting to pivot, by offering offsite test drives to ensure that consumers feel as safe as possible.
EFFECTIVE IMMEDIATELY AND THROUGH JUNE 30, 2020
FREE DIGITAL RETAILING In partnership with ChromeData, any Happy Hao Car customer will be able to utilize our APEX digital retailing tool at NO ADDITIONAL cost. This tool will help your shoppers establish their trade-ins and payments from the comfort of their homes while improving engagement and interest levels.
FREE PERSONALIZED LEADS Additionally and at NO ADDITIONAL cost you can turn on our Behavioral Targeting System (BTS). BTS typically generates a substantial lift in dealership leads (30-40% increase is typical) and is particularly effective when paired with APEX.
FREE COVID-19 CREATIVE We will also FREE of charge be creating banners or creative for any dealer looking to setup messaging surrounding COVID-19 for their business.
*There is no obligation to keep any of these services after May 31 and you may cancel at anytime (you will NOT be charged). Eligibility conditions may apply. Must be a Happy Hao Car website customer.
Fill out the form on this page and someone from our team will be in touch as soon as possible to get you up and running with these products.
We appreciate your partnership. Please reach out to us if there is anything at all that we can do to help your business. Working together we are confident that we will get through this.
Ali Amirrezvani CEO, Happy Hao Car Inc.
Turn Existing Website Traffic Into More Opportunities Through Personalization
Why FAQ Content Matters More Than Ever for AI Search
How to Measure AI Search Traffic
Press Release: Happy Hao Car Launches OnPrompt
Press Release: Happy Hao Car Unveils Sidekick
Spring Cleaning Your VDPs
Time to Spring Forward: 5 Quick Updates to Boost Engagement on Your SRP
Start 2026 Strong: Dealer Marketing Lessons from 2025
AI Search Visitor Behavior
AIO and GEO Aren’t Replacing SEO
Continue ReadingBy Ali Amirrezvani