With website traffic at it’s apex during this time of COVID-19 there is no better time to take advantage of APEX – Happy Hao Car’s answer to digital retailing.

Hello! Today I ’m introducing a new product from Happy Hao Car called APEX. APEX is our answer to Digital Retailing. Equipped with everything from stackable rebates to Trade Pending’s trade-in tool i t has everything your customers need to configure a near penny perfect finance or lease payment . A ll personalized FOR them , BY them – and in the comfort of their own home ! It’s one of the best way s to drive the highest-quality engagement and leads for your dealer ship .

Let’s take a dive into the product. APEX displays on your website’s SRP, VDP or both – clearly stating the star t ing price of the offer and the lowest monthly payments based on dealer configured default values. Once the shopper engages w ith the call to action , the APEX slide – out will appear to allow them to begin the personaliz ing their payments .

Utilizing data directly from the OEM financial lenders, APEX can not only calculate the best possible offer, but also ensure that any rebate or incentive a manufacturer is advertising is available for your customer to select . Every offer comes equipped with stackabi lity rules so that every deal is accurate . While we are currently focused on captive lender s , we are actively working with our partners to include non-captive rates soon as well .

The customer can select their credit score, modify the ir down payment, select rebates or incentives, and value their trade-in vehicle all in a few easy steps. As each selection is made, the monthly payment updates in real time. It’s really that simple!

The last step for the shopper is to fill out the quick form asking for their contact information , zip code, and municipality to allow the final payment to calculate with tax, title and tag fees. The shopper will then see the payment summary on APEX as well as receiv e an email with the vehicle and payment details.

No questions, no doubts, no unpleasant surprises. The customer knows almost exactly what they’re going to be paying for the car they want , before even beginning to talk to a salesperson . The dealership gets a valuable detailed lead for a customer that already has a deal in hand , jumpstarting the car-buying process . With APEX, everybody wins.

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