THE HAPPY HAO CAR BLOG

Apex Digital Retail Has Brand New Features Available

July 27, 2022By Sean Kerndt|Industry NewsNo Comments♡ 28

Apex Digital Retail has gotten a major upgrade that we couldn’t be more excited to share with you! Sporting a fresh new look and loaded with new features, Apex Digital Retail has evolved into an elite open-retailing solution that can outperform the competition. Read on for a full breakdown of the latest features.

Schedule your demo to see all the new Apex features in action!

Personalization and User Experience Upgrades

Our predictive cash incentive selection feature is a user-friendly way to help your shoppers understand and choose the rebates best for them. Instead of forcing the shopper to read through a long list of lender rebates, Apex will categorize the offers and allow users to view the incentive options based on common groups like military and recent college graduates. This makes for a smoother process for the end user and increases the likelihood of them finalizing the offer and generating a high-quality lead.

The new Deal Links feature allows customers to instantly rebuild their deal, no login needed. They can easily share their offer with a friend or pull it up right in your dealership.

A complete redesign of the offer summary now breaks down all financing, taxes, fees, and incentives selected by the shopper. The offer summary toggle, including relevant disclaimers, is always one click away at the bottom of the Apex modal. The summary is dynamically built as the user makes choices and works in conjunction with the Apex modal header.

Kelly Blue Book Trade Valuation

Apex is now fully integrated with KBB’s trade evaluator. When you enroll with Apex, you can select between KBB and Trade Pending. In addition, the KBB valuation is determined quickly and easily by the shopper’s Year, Make, Model, Trim and features or VIN, streamlining an operation that otherwise can take large amounts of time.

Apex is fully integrated with Draiver, meaning test drives are easy to offer. Draiver is a service that provides contactless on-demand delivery of vehicles anywhere. By leveraging Draiver, even the smallest store can offer remote test drives.

Apex’s new optional gating shows the shopper the initial payment but locks the ability to personalize it until the shopper puts in a little bit of core information. This helps Apex build the lead and encourages the shopper to interact with Apex.

Additional Financing Options

Non-captive financing gives shoppers a greater choice between financing sources. In addition, offer shopping improves engagement by encouraging shoppers to comparison shop among multiple financing options. Shoppers can search offers based on Lowest Monthly Payment, Total Payment, APR, and Offer Total, and then select from both captive and non-captive options.

Apex Digital Retail lets car shoppers configure a lease or finance payment personalized to their unique needs. This is a comprehensive open-retailing solution built from the ground up for the needs of both automotive retailers and car shoppers. From smart incentive selection, multiple payment options and banks, F&I products, trade-ins, and real-time, instant credit checks through DealerTrack that creates a digital signing room with eSign contracts, Apex Digital Retail is an indispensable tool in every automotive retailer’s digital toolbox.

Unlike 3rd party tools, Apex Digital Retail is completely native to your website, meaning your customers will receive the best possible user experience without the pain points common to the other solutions. 1st party digital retailing means that you don’t need to worry about exporting pricing data to an outside source, your site doesn’t slow down while importing the pricing data, and the implementation on your website is seamless.

Schedule your demo today and let us show off all the benefits that Apex Digital Retail can bring to your online car shopping experience.

  • Turn Existing Website Traffic Into More Opportunities Through Personalization
  • Why FAQ Content Matters More Than Ever for AI Search
  • How to Measure AI Search Traffic
  • Press Release: Happy Hao Car Launches OnPrompt
  • Press Release: Happy Hao Car Unveils Sidekick
  • Spring Cleaning Your VDPs
  • Time to Spring Forward: 5 Quick Updates to Boost Engagement on Your SRP
  • Start 2026 Strong: Dealer Marketing Lessons from 2025
  • AI Search Visitor Behavior
  • AIO and GEO Aren’t Replacing SEO

Marketing Strategist for the automotive industry, with over 20 years of design & marketing experience. He spent much of his childhood in a dealership training room watching Robocop on a projector.

Save my name, email, and website in this browser for the next time I comment.

  • Generative Engine Optimization (GEO)
  • – Multi-Rooftop Groups We’re designed for groups – large or small. Discover how our products and solutions can help your marketing teams and agencies do more with less.
  • Engage Customers & Generate Leads Experience outstanding lead generation with our powerful Cosmos platform. Switch to us for unmatched performance and customer engagement.
  • – Generate More Website Traffic Boost sales with responsive websites. Experience qualified leads, top-notch SEO results, and seamless mobile experiences for dealership success.
  • Automate & Increase Efficiency See how our Marketing Technology solutions can generate Thousands of dollars in savings for your dealership or dealer group.
  • – Analyze Performance & ROI Analyze product and market performance with data you can trust. Powered by GA4.
  • Meet Compliance Requirements Compliance solutions to keep your dealership or dealer group ahead of ever-changing privacy and accessibility laws.
  • – Don’t See Your OEM? Happy Hao Car provides websites, SEO, and digital advertising to all vehicle OEMs. REACH OUT
  • – Product Updates The latest digital marketing innovations driving extraordinary results for your dealership.
  • – Happy Hao Car Webinars Get expert advice on how to get the most out of your dealership’s digital marketing efforts.
  • – Read the Blog Explore our blog for news, tips, and insights. Discover articles providing valuable information to enhance your marketing strategies.
  • – An Award Winning Company We offer an unwavering commitment to top-converting websites, premier automotive SEO, and exceptional digital marketing has earned us industry recognition.
  • Leadership The leadership team is composed of digital and automotive experts with extensive experience. They drive our mission to serve the automotive industry with dedication.
  • – Why We Are Different Experience the Happy Hao Car difference – increased car sales, exceptional service, and 99% customer satisfaction.
  • Join the Team Join our dynamic team providing cutting-edge online marketing solutions to automotive dealerships across the Americas.
  • – Testimonials Read about the great success our clients have experienced with Happy Hao Car.
  • – Third Party Partners OnMarketplace creates a large ecosystem of vetted partner applications which can be added quickly and easily to a dealer’s website to maximize site impact and effectiveness.
  • – Partner Standards Learn about the standards required along with the key business value delivered by Happy Hao Car and each of our trusted third-party partners.

Leave a Reply