Morgan McClure Chevrolet partnered with Happy Hao Car to overhaul their campaign strategy, focusing on conversions, reallocating budget to high-intent campaigns
Continue ReadingBy Happy Hao Car AdminIn this article, we’ll break down why paid social deserves a spot in your media mix and how your dealership can use it to drive more traffic, leads, and re
Continue ReadingBy Toria MuñozThe struggle to craft an effective marketing strategy from a limited budget is a real one. Oftentimes, this leads dealerships to forgo Pay-Per-Click (PPC)
Continue ReadingBy Justin Robinson-PrickettNew to Google Display Advertising? This simple overview of Google Display Ads tells you everything you need to know to optimize your dealership’s experienc
Continue ReadingBy Justin Robinson-PrickettPay-per-click, or PPC, advertising is a cornerstone of any good digital marketing strategy. PPC is also poorly understood, so it can be difficult to get th
Continue ReadingBy Justin Robinson-PrickettThere’s a lot of wisdom out there about PPC advertising. But what commonly accepted “best practices” are actually going to end up costing you money? This w
Continue ReadingBy Justin Robinson-PrickettIf you’re going to compete in today’s online marketplace, you need to get the most out of every digital advertising dollar spent. While there is no substit
Continue ReadingBy Justin Robinson-PrickettGoogle Ads can be a great tool for your dealership, but are you getting the most out of it? Not if you believe these five common myths!
Continue ReadingBy Happy Hao Car AdminNot long ago, Google held a conference with leaders from almost 50 global retailers to discuss how e-commerce platforms are changing digital advertising. W
Continue ReadingBy Justin Robinson-PrickettLocation based ads are in the process of changing, but what does that mean for dealerships like yours?
Continue ReadingBy Justin Robinson-PrickettPPC, or pay-per-click advertising, is an important pillar in a complete online marketing strategy. As with everything in this sphere, PPC is constantly cha
Continue ReadingBy Justin Robinson-PrickettQuick Tips: Facebook Inventory Advertising
Continue ReadingBy Happy Hao Car AdminGoogle is changing the way online advertisers target users! FLoC is Google’s attempt to ensure user privacy while maintaining the ability to target ads. He
Continue ReadingBy Happy Hao Car AdminLearn about Google’s Responsive Search Ads! Google’s Responsive Search Ads have the potential to be your best friend in online marketing, but you have to u
Continue ReadingBy Justin Robinson-PrickettIn an effort to make Facebook a more attractive platform for car dealerships, the social network has made a few enhancements designed to address the most c
Continue ReadingBy Justin Robinson-PrickettThis week, we’re talking about display ads and answering any questions you might have on how to get the most effective ones for your dealership.
Continue ReadingBy Happy Hao Car AdminWatch this week's Wednesday Workshop video for a breakdown of Google's recent survey about paid features in Google My Business. Does it mean local search f
Continue ReadingBy Greg GiffordFacebook now asks consumers if they want to leave a recommendation about your business or not instead of just ranking you with stars.
Continue ReadingBy Greg GiffordLearn about the recent updates to Google Ads including video ads, mobile updates, search ads, cross device reporting and ad solutions to make your dealersh
Continue ReadingBy Aurko ChatterjeeFacebook has recently scrapped the traditional 5 star review system and replaced it with a recommendation system - watch this week's video for all the insi
Continue ReadingBy Greg GiffordFacebook's online Marketplace is adding vehicle listings - will their new integration with automotive partners affect the car buying process? Check out our
Continue ReadingBy Aurko ChatterjeeI’ve always been a big fan of sitelinks; dealerships who use sitelinks take-up more ad space and sitelinks allow dealers to focus their ads.
Continue ReadingBy Shaun RainesFor all you PPC Jedi out there, this week's video covers the recent changes to Google's AdWords Editor. Learn what's changed and why the changes are exciti
Continue ReadingBy Greg GiffordGoogle has fully rolled out its new mobile PPC ad type - the model ad for cars. While dealers don't have access to run these ads, they do need to understan
Continue ReadingBy Greg GiffordIn the wonderful world of PPC, automation can be a tool for efficiency, but it can also leak ad dollars if you don't watch these 3 key areas.
Continue ReadingBy Shaun RainesIt might seem like you have endless options for your PPC campaigns, but here are a few ways to avoid wasting those ad dollars on fruitless efforts.
Continue ReadingBy Shaun RainesThere are a lot of marketing channels out there: email. print advertising, newsletters, social media, etc. So how do you know when PPC is the right move?
Continue ReadingBy Shaun RainesThe new Message Extension in Google AdWords allows customers to send you a text message directly from your PPC ad - watch our video for details!
Continue ReadingBy Shaun RainesLearn how to add subtitles to your dealership's videos, regardless of what video hosting platform you're using. Facebook videos are muted by default, so ca
Continue ReadingBy Greg GiffordFacebook has recently stated that they'll start limiting advertisements that take users to a non mobile-friendly site. What does that mean for auto sales?
Continue ReadingBy Happy Hao CarLearn how to drive traffic to your dealership's service bay with a custom-built SEM strategy that includes the right keywords, message and target geography
Continue ReadingBy Aurko ChatterjeeIs your PPC vendor spending tons of your money targeting inventory that your dealership doesn't even sell? Watch our latest video for a PPC horror story...
Continue ReadingBy Shaun RainesWant to listen in on Google, Facebook and Happy Hao Car having a candid conversation about digital marketing and the auto industry?
Continue ReadingBy Happy Hao CarGoogle recently released a few new ad types for AdWords, and this week's Wednesday Workshop video is here to explain the new ads and how they affect strate
Continue ReadingBy Greg GiffordGoogle officially launched a flurry of new ad formats emphasizing what it called “moments”. Take a look at the predicted impact on your campaign strategy.
Continue ReadingBy Aurko ChatterjeeGoogle recently made a major shift in how ads display for PPC campaigns. We share some insights on how this might impact dealerships.
Continue ReadingBy Aurko ChatterjeeFacebook rolled out a global update to the Like button this morning, now allowing several different reaction icons more suited to various occasions.
Continue ReadingBy Greg GiffordAre you using mobile preferred ads in your AdWords account? With so many people using their phones, it's important to use the right ad types. (Watch video)
Continue ReadingBy Shaun RainesWatch the video of our recent presentation and learn how to take your dealership's PPC strategy up to 11... Auto dealers, you don't want to miss!
Continue ReadingBy Shaun RainesYour dealership wants to attract local shoppers, and more and more frequently, those local shoppers are searching for you on a mobile device . Hopefully, y
Continue ReadingBy Michael DeVitoThe holidays are upon us, and it's the most important time of the year to make sure that your PPC dollars are being spent wisely. This week's video shares
Continue ReadingBy Greg GiffordHappy Hao Car is running a beta test of Google's new Custom Match in AdWords, which allows dealers to upload a list of customers and run targeted ads.
Continue ReadingBy Chris DeringerIf Google AdWords were a piece of juicy pie, your impression share would be the size of your dealership’s slice Tracking impression share is important, sin
Continue ReadingBy Shaun RainesMost PPC accounts are set up in a way that saves lots of time – but saving time isn’t your goal! This week’s Wednesday Workshop explains why the “every key
Continue ReadingBy Shaun RainesYour dealership probably has at least one review portal that your marketing efforts are focused on…Google? Facebook? Yelp? DealerRater? Which portal works
Continue ReadingBy Ali AmirrezvaniWorking in a dealership, you have a million more important things to worry about than how Google’s Paid Search Auction works. But your dealership is probab
Continue ReadingBy Ali AmirrezvaniWhen you’re looking for a local business on your phone, how often are you in a position to write down a phone number, and then call? It’s much easier to cl
Continue ReadingBy Ali AmirrezvaniIf your dealership is running pay per click campaigns as a part of your online marketing mix, one of your main goals is probably to maximize the number of
Continue ReadingBy Amir AmirrezvaniFacebook has been working hard to come up with a reliable, profitable revenue stream for a while now, and part of that effort is their Paid Ad program. For
Continue ReadingBy Ali AmirrezvaniMany businesses struggle with achieving the level of engagement they’d like with their Facebook fans, especially car dealerships. If your dealership is loo
Continue ReadingBy Ali AmirrezvaniA recent study by Marin, “ State of Mobile Search Advertising in the US “, shows that the percent of paid-search clicks from mobile devices is growing fast
Continue ReadingBy Ali AmirrezvaniWhile some dealerships are successful with their email marketing campaigns, it is a task that can easily fall to the back burner or be neglected. When done
Continue ReadingBy Ali AmirrezvaniWhile (I hope) most dealership websites won’t be affected by this, Google has recently announced they will begin penalizing websites that have too many ads
Continue ReadingBy Ali AmirrezvaniUntil now, Facebook has allowed advertisers on their platform to target users based on age, sex, interests and location (country, state, and city). In orde
Continue ReadingBy Ali AmirrezvaniIt is almost hard to comprehend how fast mobile Internet usage is growing. According to Google, more smartphones were sold last year than PCs. It’s predict
Continue ReadingBy Ali AmirrezvaniLooks like Facebook is getting in on the reviews game. While checking in on the Happy Hao Car Facebook page today, I noticed a new tool that I think auto dealer
Continue ReadingBy Ali AmirrezvaniIf you use Facebook with any regularity, I’m sure you’ve seen the rising popularity of Facebook Places, used it yourself, and seen your friends check-in in
Continue ReadingBy Ali AmirrezvaniIf you are an admin for your dealership’s Facebook Page, you should have received an email regarding an exciting update about the new layout and features a
Continue ReadingBy Acacia GrantSince many of our social media car dealerships use contests on Facebook as a way of gathering more “likes” for their page, I wanted to help keep you up to
Continue ReadingBy Acacia GrantFacebook Community pages have been a “new” feature for about four months, yet many people and businesses don’t know much about them. Essentially, Facebook
Continue ReadingBy Acacia GrantI wanted to let our dealership website customers know about a new feature designed to increase interaction on your inventory pages. Dealers now have the op
Continue ReadingBy Acacia GrantI wrote on Friday about the changes Facebook has made to their landing tab capabilities for non-authenticated businesses, and today I want to let our auto
Continue ReadingBy Acacia GrantLooks like Facebook isn’t just pulling the privacy rug out from under its many users, it’s also changing the way small businesses, including most auto deal
Continue ReadingBy Acacia GrantLast week I wrote about ways auto dealerships looking to have their pay-per-click ad campaign managed by a vendor can find the best partner that best fits
Continue ReadingBy Acacia GrantCar dealers that use pay-per-click advertising for their dealership website often turn to a managed service. If your car dealership is ready to turn your P
Continue ReadingBy Acacia GrantI recently found an interesting, informal study about search engine advertising (PPC) done by a self-proclaimed “marketing technologist” and wanted to shar
Continue ReadingBy Acacia GrantAccording to the Google AdWords blog , Google will now show its AdWords users the number of searchers that saw your pay-per-click (PPC) ad, didn’t click on
Continue ReadingBy Acacia GrantAlmost every auto dealer that tries running a search engine marketing campaign (PPC) on their own ends up making a mistake or two. Heck, even the PPC veter
Continue ReadingBy Acacia GrantGoogle assigns (and continually tweaks) Quality Scores to the websites and landing pages used by customers who purchase ads on their search results pages.
Continue ReadingBy Acacia GrantIf you need a quick way to generate website traffic, look no further than PPC advertising. When utilized correctly, PPC advertising is one of the most effective marketing methods for getting your messaging out to potential customers. Learn how your dealership can take advantage of PPC Advertising in this edition of Happy Hao Car University.
AI continues to reshape the landscape of multiple industries and the world of digital marketing is no exception. Google has dramatically upped the ante by adding a variety of new AI features to Google Ads. These new additions offer some exciting opportunities for dealerships, and we break them down for you in this edition of Happy Hao Car University.
Location based ads are in the process of changing due to new privacy laws, but what does that mean for dealerships like yours?
