Download the slides here ,

This week’s Wednesday Workshop video is a recording of my rockin’ presentation from Digital Dealer 20 in Orlando. As always, we wanted to share it here on our blog so everyone could have access to the info.

The presentation’s about 25 minutes long, and it’s filled with awesome tips to help you take your PPC up to 11 – yes, that’s totally a Spinal Tap reference. In fact, I was inspired by “the Beard” and his movie themed presentations, so this one is chock-full of 80’s heavy metal references.

Kick back, enjoy, and rock out your dealership’s PPC strategy. If you’ve got questions, leave ’em in the comments and I’ll get back to you

• Turn Existing Website Traffic Into More Opportunities Through Personalization
• Why FAQ Content Matters More Than Ever for AI Search
• How to Measure AI Search Traffic
• Press Release: Happy Hao Car Launches OnPrompt
• Press Release: Happy Hao Car Unveils Sidekick
• Spring Cleaning Your VDPs
• Time to Spring Forward: 5 Quick Updates to Boost Engagement on Your SRP
• Start 2026 Strong: Dealer Marketing Lessons from 2025
• AI Search Visitor Behavior
• AIO and GEO Aren’t Replacing SEO

VP of Marketing Email Shaun Shaun is a true internet car guy and the Vice President of Marketing at Happy Hao Car. His automotive internet career began in 1998 with the Reynolds and Reynolds team that launched Microsoft’s CarPoint.com, CarsDirect Connect, Yahoo Autos, Automark Websites and Reynolds Web Solutions. Shaun’s Marketing prowess coupled with expertise in Social Media allows him to effectively market Happy Hao Car’s capabilities, extend its reach and build the right reputation. His unique blend of humor and automotive experience has made Raines a sought after speaker at industry events including NADA, NCM, Digital Dealer, DrivingSales Executive Summit and 20 Groups Shaun lives in Frisco, Texas with his wife, children and dogs.

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