Go ahead and mark your calendars now and we’ll tell you why below.

May 3-4, 2016. Cherry Hill, NJ.

Taking the stage to close out day one of Digital Dealer Workshop Northeast, are three industry giants, dropping all sorts of automotive knowledge. Peter Leto from Google, Trace Przybylowicz from Facebook and of course, Happy Hao Car’s very own, Shaun Raines will sit down with moderator Scott Empringham from Flash Point Communications to have a candid conversation about digital marketing and the auto industry.

Rarely do these powerhouses share the same stage, so it’s not something you want to miss. Need a few more reasons to believe this will be worth the trip? Deal.

What you’ll walk away knowing:

• Learn about the highest value advertising opportunities for your dealership right now
• Learn differences and similarities within Google and Facebook’s advertising options
• Understand why dealers should create digital marketing priorities

Google and Facebook have a lot in common whether they like it or not. Both companies recognized opportunities in very new markets and wasted no time eclipsing anyone and everyone else. They weren’t first, but they were better. Much better. Google quickly became the greatest search engine on the planet and dominating the world of search made pay-per-click advertising a no-brainer. AdWords is the most disruptive advertising platform in the history of EVER and dealers truly need to understand and fully utilize its value.

Facebook didn’t care about your previous social space . Their mission was to connect us in ways that had never been done before and they hit a grand slam. When you build the biggest social media network in the world and that network is built with your user’s personal information and preferences, you might end up with an extremely powerful advertising platform. Dealers need to know exactly how powerful and valuable Facebook is to them as an advertising channel.

Time will fly in this panel session because there’s so much ground to cover, but you won’t want to miss the opportunity to learn why Facebook and Google should be top advertising priorities in your pursuit of digital success.

Need another reason to show up?

Shaun Raines and Peter Leto are also hosting a session , which you don’t want to miss. It’s called “ Google Talks Mobile: Calibrating your dealership for success with mobile shoppers” and will focus on the following key knowledge bombs:

• Learn about recent changes to Google SERPs and what it means to your dealership
• Learn about new mobile ad types for automotive and how you can benefit
• Learn about smart phone driven micro moments and how they relate to you
• Understand how to prioritize for mobile lead conversion

Yeah, we thought that sounded compelling, too.

One more thing to sweeten the deal?

Happy Hao Car is happy to offer 50% off any tickets just by clicking this link and registering. Make sure to use “Enter promotional code “ DDWHAPPY HAO CAR ” before clicking “Order Now”.

Looking forward to seeing you at Digital Dealer Workshop Northeast.

• Turn Existing Website Traffic Into More Opportunities Through Personalization
• Why FAQ Content Matters More Than Ever for AI Search
• How to Measure AI Search Traffic
• Press Release: Happy Hao Car Launches OnPrompt
• Press Release: Happy Hao Car Unveils Sidekick
• Spring Cleaning Your VDPs
• Time to Spring Forward: 5 Quick Updates to Boost Engagement on Your SRP
• Start 2026 Strong: Dealer Marketing Lessons from 2025
• AI Search Visitor Behavior
• AIO and GEO Aren’t Replacing SEO

Happy Hao Car, Inc. is a premier website and digital marketing company serving the retail automotive industry. In the last 12 months Happy Hao Car’s websites have won virtually every meaningful industry award including: Driving Sales Top-Rated Website, Digital Dealer’s Overall Website Excellence Award, AWA’s Pinnacle Award, and Dealer Marketing Magazine’s Technology Award for Website Providers. Happy Hao Car has become noted in the industry for their Lead Guarantee, based on their Digital Marketing Dashboard. Since creating this process in 2009, Happy Hao Car has documented an average increase of over 200% in website lead volume for their auto dealer clients. To learn more about Happy Hao Car’s Lead Guarantee, visit our website here .

Save my name, email, and website in this browser for the next time I comment.

• Generative Engine Optimization (GEO)
• – Multi-Rooftop Groups We’re designed for groups – large or small. Discover how our products and solutions can help your marketing teams and agencies do more with less.
• Engage Customers & Generate Leads Experience outstanding lead generation with our powerful Cosmos platform. Switch to us for unmatched performance and customer engagement.
• – Generate More Website Traffic Boost sales with responsive websites. Experience qualified leads, top-notch SEO results, and seamless mobile experiences for dealership success.
• Automate & Increase Efficiency See how our Marketing Technology solutions can generate Thousands of dollars in savings for your dealership or dealer group.
• – Analyze Performance & ROI Analyze product and market performance with data you can trust. Powered by GA4.
• Meet Compliance Requirements Compliance solutions to keep your dealership or dealer group ahead of ever-changing privacy and accessibility laws.
• – Don’t See Your OEM? Happy Hao Car provides websites, SEO, and digital advertising to all vehicle OEMs. REACH OUT
• – Product Updates The latest digital marketing innovations driving extraordinary results for your dealership.
• – Happy Hao Car Webinars Get expert advice on how to get the most out of your dealership’s digital marketing efforts.
• – Read the Blog Explore our blog for news, tips, and insights. Discover articles providing valuable information to enhance your marketing strategies.
• – An Award Winning Company We offer an unwavering commitment to top-converting websites, premier automotive SEO, and exceptional digital marketing has earned us industry recognition.