Spring Cleaning Your VDPs
Learn how better photos, streamlined CTAs, and improved page design on your Vehicle Detail Pages can turn shoppers into customers.
Continue ReadingBy Erin ZaboracLearn how better photos, streamlined CTAs, and improved page design on your Vehicle Detail Pages can turn shoppers into customers.
Continue ReadingBy Erin ZaboracGive your vehicle Search Results Page a spring refresh. Optimize filters, sorting, and CTAs to create a smoother shopping experience.
Continue ReadingBy Erin ZaboracLearn how Happy Hao Car’s secure, accessible platform and trusted integrations help dealers create inclusive, high-performing websites that meet modern standard
Continue ReadingBy Nathaniel OsgoodDiscover how to boost conversions with better website design and experience. Learn why shoppers leave, what eCommerce leaders get right, and how to create
Continue ReadingBy Kelli LiddaneGTM is a powerful tool for dealerships and agencies, but it's important to understand the impact it can have on a website.
Continue ReadingBy Colleen HarrisAs global demand for electric vehicles continues to rise, dealerships must adapt their strategies to highlight electric vehicles (EVs) effectively.
Continue ReadingBy Erin ZaboracBoost Certified Pre-Owned sales by making your CPO inventory easy to find, optimizing search filters, and showcasing key benefits.
Continue ReadingBy Happy Hao Car CSM TeamColleen Harris introduces our enhanced reporting suite designed to provide dealerships with accessible and actionable data insights.
Continue ReadingBy Colleen HarrisHappy Hao Car, a leading provider of automotive dealership websites and digital sales and marketing solutions, is proud to announce the launch of its Partner Pr
Continue ReadingBy Angie CordovaHappy Hao Car Inc. a leader in automotive tier 3 marketing technology solutions, is joining forces with Lyteflo to elevate EV merchandising for car dealerships.
Continue ReadingBy Happy Hao Car AdminVisit booth #861 to see the latest innovations in our Cosmos platform, designed to boost leads, sales, and customer engagement.
Continue ReadingBy Justin Robinson-PrickettTransaction Bolsters Happy Hao Car’s Leadership in the Auto Tech Sector and Expands Suite of Website, Inventory and Marketing Technologies
Continue ReadingBy Happy Hao Car AdminLearn the importance of ASC compliance, comprehensive data sharing, and GA-4 customization for a data-driven marketing strategy.
Continue ReadingBy Sean KerndtOur recent transition to a Single Page Application (SPA) framework for Search Result Pages (SRP) has raised concerns about a noticeable decrease in analyti
Continue ReadingBy Sean KerndtReady to drive more leads from your dealership’s website? Discover how Conversion Rate Optimization (CRO) can turn your site into a conversion machine.
Continue ReadingBy Sean KerndtDiscover how robust data management and consent policies can enhance customer trust and drive growth for dealerships in our latest article.
Continue ReadingBy Happy Hao Car AdminHappy Hao Car, a leading provider of websites and marketing technology for automotive dealerships, has finalized the acquisition of fusionZONE Automotive.
Continue ReadingBy Happy Hao Car AdminWith exit-intent popups, you can make one last "Hail Mary" pass by presenting an offer that keeps your customer engaged.
Continue ReadingBy Justin Robinson-PrickettDownload our free guide "Supercharged Search for Dealerships" to learn in-depth strategies and tactics that can help rocket your website up search rankings
Continue ReadingBy Sean KerndtUncover the latest developments on our platform, featuring enhanced compliance, optimized site speed, and the highly anticipated introduction of our Design
Continue ReadingBy Sean KerndtUpgrading to the Cosmos Platform gave Kudick Chevrolet Buick a powerhouse website loaded with features to delight shoppers and staff alike.
Continue ReadingBy Sean KerndtWe show you how to take your dealership website from a glorified vehicle showroom to an invaluable lead generation tool.
Continue ReadingBy Justin Robinson-PrickettFind out how McKie Ford Lincoln saw a 254% boost in their conversion rate with the Cosmos website platform.
Continue ReadingBy Sean KerndtKia Digital is hosting a special webinar for the Happy Hao Car Cosmos Platform on March 16th! Register today to get an in-depth tour of all the new features tha
Continue ReadingBy Sean KerndtCustomer reviews have a major impact on your dealership's sales, but implementing them on your website has always been a major headache. Find out how you c
Continue ReadingBy Justin Robinson-PrickettIn this edition of Happy Hao Car University, we show you how to keep your customers engaged on your website, even if you don't have the exact vehicle they are s
Continue ReadingBy Justin Robinson-PrickettThere's a better way to generate leads on your dealership website. Watch this video to find out how gamifying your website takes your lead generation to th
Continue ReadingBy Happy Hao Car AdminIf you’re not using Model Research Pages, you’re missing out on traffic! Read this edition of Happy Hao Car University to find out why your dealership needs to
Continue ReadingBy Justin Robinson-PrickettThe past few years has seen a rise in lawsuits against businesses for violating Title III of the Americans with Disabilities Act (ADA) with regards to webs
Continue ReadingBy Justin Robinson-PrickettThe Happy Hao Car Implementation Team works incredibly hard coordinating website builds for our partners, and we are pleased to shine the spotlight one of the k
Continue ReadingBy Sean KerndtStarting with Customer Support back in 2013, Anthony Stone became one of the pillars of our fantastic Design Team here at Happy Hao Car. We're taking a trip to
Continue ReadingBy Sean KerndtWe are thrilled to announce Happy Hao Car has been selected as a certified website provider in the Subaru Certified Website Program!
Continue ReadingBy Happy Hao Car AdminDealerships looking to customize their websites can often be tempted to install third party scripts, but these widgets can cause more trouble than they’re
Continue ReadingBy Happy Hao Car AdminDigital assistants are a must-have technology for a dealership website, but not all chat services are created equal. Learn how we went from simple chatbots
Continue ReadingBy Happy Hao Car AdminCombining everything we know about how to make effective price stacks, PriceStak from Happy Hao Car is the newest automotive retailing solution!
Continue ReadingBy Justin Robinson-PrickettWith the ever-changing landscape of Google Search rankings it's never a bad practice to stop and review your dealership's Search strategy. Check out the to
Continue ReadingBy Justin Robinson-PrickettIn this Feature Friday we're taking a look at the Behavioral Targeting System, or BTS for short. BTS is part of our Lead Driver family of products, designe
Continue ReadingBy Happy Hao Car AdminHappy Hao Car announces Listings Manager to automate and synchronize critical business information accurately across the web. With Listings Manager car dealers
Continue ReadingBy Happy Hao Car AdminWe are incredibly humbled, proud, and grateful to accept the 2021 DrivingSales Award for 'Top Rated' Website Provider. At Happy Hao Car, we pride ourselves on p
Continue ReadingBy Happy Hao Car AdminThe Cosmos website platform creates a transparent shopping experience for car shoppers that closes the etailer divide, making it possible for new and used
Continue ReadingBy Happy Hao Car AdminHappy Hao Car is able to offer the fastest and most reliable sites to our clients, one of the reasons being the use of Content Delivery Networks, also known as
Continue ReadingBy Justin Robinson-PrickettYour website is a digital storefront in the modern marketplace. To compete, you need a top-notch site that can draw customers in, gather leads, and start t
Continue ReadingBy Justin Robinson-PrickettA recent study shows that 80% of shoppers are open to purchasing a car online. Even those who don’t want to complete the entire process online will start t
Continue ReadingBy Justin Robinson-PrickettCore Web Vitals measure specific parts of your site as stand-ins for larger design concerns. But what are they and what are good scores?
Continue ReadingBy Justin Robinson-PrickettWho We Are - Dylan McLane, Director of Design and Implementation
Continue ReadingBy Sean KerndtYour website’s primary purpose is to generate conversions in the form of leads. Measuring how well your site does this is an important part of optimization
Continue ReadingBy Justin Robinson-PrickettFor customer experience, your website is only the beginning. These six tips will help you improve your customer experience.
Continue ReadingBy Justin Robinson-PrickettThese tips will get your page moving! If your page isn’t fast, it won’t be seen. Watch this Wednesday Workshop for tips on boosting your page speed.
Continue ReadingBy Happy Hao Car AdminWe had a great chat with one of the leaders of our amazingly talented Design Team, Carolina Cacioli! We discuss what makes Happy Hao Car’s website design so eff
Continue ReadingBy Sean KerndtYour website header is the introduction to your dealership. Make a good first impression with this guide.
Continue ReadingBy Happy Hao Car AdminLast week, we went over a few ways to improve your price stack. This week, we have four more tips to ensure your price stack is designed for success.
Continue ReadingBy Happy Hao Car AdminWhen making the decision to buy a car, the price is often the most important part of a customer’s decision-making process. That means that the price stack
Continue ReadingBy Happy Hao Car AdminIf you want your business to thrive, you need your website to be its best. Today, we’re going to go over a few tips on how to use certain design elements e
Continue ReadingBy Happy Hao Car AdminHappy Hao Car’s innovative and effective designs include four basic options, and today, we’re going to go over the pros and cons of each so you can make the dec
Continue ReadingBy Happy Hao Car AdminWe’re going over homepage blocks, things to consider when designing the mobile version of your site, and of course the best way to work with Happy Hao Car to ge
Continue ReadingBy Justin Robinson-PrickettYou only get one chance to make a first impression with your dealership website. Let's explore how to get the most out of your homepage.
Continue ReadingBy Justin Robinson-PrickettEvery industry has a series of questions that are almost guaranteed to provoke arguments among professionals. Web design is no different. We’re going to we
Continue ReadingBy Happy Hao CarCalifornia internet privacy laws have you scratching your head? Our own Tina Cuatto breaks down what it means for you and your dealership website in our th
Continue ReadingBy Happy Hao CarIndependent website analysis looks like it provides concrete answers to questions about your site. A number of factors make this information misleading at
Continue ReadingBy Happy Hao Car AdminIn the quest to get the best website possible, we often turn to independent website analysts. While these companies will provide you with an audit of your
Continue ReadingBy Justin Robinson-PrickettWhen the world feels out of control, one of the best things you can do is pick a problem you can solve. You get the satisfaction of having fixed something
Continue ReadingBy Justin Robinson-Prickettodel Research pages remain one of the most effective ways to drive traffic to your website and will cost your dealership almost nothing.
Continue ReadingBy Justin Robinson-PrickettWhat’s the difference between responsive and adaptive websites? That’s a question I get asked more and more often as the auto industry becomes savvier abou
Continue ReadingBy Happy Hao Car AdminFive things you can do right now that will give your dealership a solid footing, even when the ground isn’t so stable.
Continue ReadingBy Justin Robinson-PrickettThe Americans with Disabilities Act, otherwise known as ADA requires that places of public accommodation are fully accessible. Your website is no exception
Continue ReadingBy Happy Hao Car AdminMany users of Google Search Console use the disavow tool way too frequently. Learn more about how this tool can actually harm your website's visibility.
Continue ReadingBy Kelcey DrappHow do you optimize for voice search? In this week's video, we'll go over how to improve your visibility for both voice search and traditional queries.
Continue ReadingBy Kelcey DrappIn this week’s Wednesday Workshop video, we share a warning about site grader tools. These tools are incredibly generic, so they won’t always return accura
Continue ReadingBy Greg GiffordGoogle Analytics segments allows you to analyze your website traffic from a variety of ways including demographics, social channels, geography, device used
Continue ReadingBy Mike SomervilleLearn about why you should steer clear of banners and why pods are better for your overall website optimization. While pods may not be suited to everyone’s
Continue ReadingBy Mike SomervilleThis post covers best practices for auto dealers when creating a navigation bar! Find out the dos and don'ts of this important feature.
Continue ReadingBy Mike SomervilleIn this week’s Wednesday Workshop, Steve revisits Google Questions and Answers This time, we talk about how you can use the new Q&A feature to help write b
Continue ReadingBy Greg GiffordHaving options is a great thing, and we’re thrilled to announce that Happy Hao Car is officially a website provider in the FordDirect Program ! That’s right, Fo
Continue ReadingBy Happy Hao CarThis Feature Friday video talks about our latest update to our VDPs! With our cohesive design, easy-to-use pricing tool, and responsive photo gallery, you'
Continue ReadingBy Michael DeVitoAre you profiting off all the conversions you can get from your SRPs? That search tool is one of the most frequently used things on your site, so don't was
Continue ReadingBy Mike SomervilleThere's a lot of info out there about mobile-first strategies, and most of it is wrong. In this post we debunked common myths on responsive sites so you ca
Continue ReadingBy Michael DeVitoDon't miss out on potential leads with a site that doesn't adapt to multiple browsers. Read this post to learn to design your site with Safari, Chrome, Int
Continue ReadingBy Mike SomervilleThe 2018 ADA update is around the corner. If you want to stay on top of these new guidelines, read on for some background on website accessibility and what
Continue ReadingBy Happy Hao CarIf a customer hits a page that doesn't exist on your site, they'll get served an error page. Here's a list of the most common website error pages someone m
Continue ReadingBy Mike SomervilleIf you need to change or redesign your prices online, there's no easier way than with our Pricing Tool. No web design mastery needed; just be able to drop
Continue ReadingBy Michael DeVitoOur Auto Tools Kit integrates your replacement parts page right into your site so users don't ever have to leave your main website.
Continue ReadingBy Michael DeVitoOptimizing your mobile design can be a challenge, so remember these simple design elements to stay on top of your mobile game.
Continue ReadingBy Mike SomervilleSpanish speakers are one of the fastest-growing markets, and if you don't have a website to target them, you're doing something wrong.
Continue ReadingBy Michael DeVitoUnderstanding the anatomy of a well-optimized site isn’t brain surgery, but it’s one of those fundamentals that you just can’t ignore.
Continue ReadingBy Michael DeVitoYou have a lot of choices when it comes to your in-site search options, so there are a couple of questions you should be asking.
Continue ReadingBy Mike SomervilleDon't be like all your competitors with the same old boring "about us" content! Share an awesome video tour of your dealership and your site will stand out
Continue ReadingBy Greg GiffordHave your users gone blind? Help them see the light with these tips to avoid banner blindness.
Continue ReadingBy Mike SomervilleOptimizing your website means paying attention to the details, including your Calls-To-Action. Implement these best practices, and start seeing results.
Continue ReadingBy Mike SomervilleThink your homepage is the coolest kid on the block? Check out these website conversion tips and see if you're right...
Continue ReadingBy Mike SomervilleDoes your mobile site have its own strategy? Is it simply a shrunken-down version of your desktop site? Which elements work on desktop, but not mobile?
Continue ReadingBy Michael DeVitoHere's a basic rundown of how to make sure your website is optimized for conversion. It's a whole science, baby, and we've got the lab coats.
Continue ReadingBy Mike SomervilleWatch this recent presentation from Pubcon Florida and learn several juicy tips for writing amazing content (that ranks better and converts better) for you
Continue ReadingBy Greg GiffordThere are 5 "micro-moments" that your customers experience on their path to purchase, so let's make sure your mobile website is delivering on all fronts.
Continue ReadingBy Greg GiffordThe results are in! Happy Hao Car won an AWA for our website platform, and it's time to celebrate! Check out the details on our blog.
Continue ReadingBy Happy Hao CarHappy Hao Car has been chosen as a Certified Website & Digital Advertising Provider for FCA, and we're excited about the opportunities ahead of us!
Continue ReadingBy Happy Hao CarHappy Hao Car has been presented with the ‘Top Rated” award for Dealer Satisfaction in the Websites Category from DrivingSales. This is their 6th website award.
Continue ReadingBy Happy Hao CarQuick, you just wrote some new content for your website. Where does it go? The blog? Another part of your site? Read this article to help you decide.
Continue ReadingBy Happy Hao CarHappy Hao Car has officially been selected by MINI USA as a Certified Website and Digital Advertising Provider for their amazing brand.
Continue ReadingBy Happy Hao CarWhat's the biggest mistake that auto dealers make on their websites? Watch this week's video and find out all the details... and learn how to make the righ
Continue ReadingBy Shaun RainesGet the most of your dealership website by making sure it's fully responsive and adaptive, so customers can find you no matter what device they're using.
Continue ReadingBy Michael DeVitoLearn how Google Analytics calculates bounce rate on your website, and why a high bounce rate could be a sign that your site is converting at a high rate.
Continue ReadingBy Greg GiffordHappy Hao Car has been selected by Acura, as a Certified Website Provider and a Certified Digital Advertising Provider.
Continue ReadingBy Happy Hao CarHappy Hao Car wins their 5th “Top Rated” Website award in a row, from the seventh annual DrivingSales Dealer Satisfaction Awards.
Continue ReadingBy Ali AmirrezvaniIn last year’s Gallup poll , ranking the honesty and ethics in different professions, “Car Salespeople” tied for second to last along with members of Congr
Continue ReadingBy Amir AmirrezvaniLearn how to optimize your website to convert mobile leads - you could double your lead conversions in 90 days or less! Watch the video from Digital Dealer
Continue ReadingBy Happy Hao Car AdminDon't be mislead by the scores in Google's Page Speed Insights tool. Learn how to accurately test site load speed and why it's important to your dealership
Continue ReadingBy Michael DeVitoIf you're writing content for your website, it's important to read it out loud so you can hear if it sounds natural. Avoid keyword stuffing & be more conve
Continue ReadingBy Greg GiffordA dealership's service department is responsible for 60% of all revenue. Truth. Why then, do you only give 3% of your website to your biggest cash cow?
Continue ReadingBy Happy Hao Car AdminHappy Hao Car, a premier car dealer website and digital marketing provider in the United States and Mitsubishi Motors North America, Inc. (MMNA) jointly announc
Continue ReadingBy Happy Hao CarMuch of what has been published over the last couple of years about responsive website design has surrounded its effect on search rankings. Google has made
Continue ReadingBy Ali AmirrezvaniWe all know that one of the most important traffic sources for the typical car dealer website is Google’s organic search listings. Google has made it very
Continue ReadingBy Chris DeringerIt’s a pretty common practice for people to Google their own name. Sometimes out of curiosity, but sometimes to help ensure your name (or your dealership’s
Continue ReadingBy Acacia GrantEveryone is telling you that your dealership website NEEDS to be responsivebut what does that really mean?
Continue ReadingBy Acacia GrantHappy Hao Car, the premier car dealer website company, announces that two of their automotive dealer website customers have been awarded Dataium Website Perform
Continue ReadingBy Happy Hao CarHappy Hao Car, the premier automotive dealer website company, announces that two of their auto dealership customers have been awarded Dataium Website Performanc
Continue ReadingBy Happy Hao CarGoogle announced a few months ago that they were going to start penalizing websites that were deemed to be over-optimized for SEO as an attempt to “level t
Continue ReadingBy Ali AmirrezvaniMany of the dealers I talk to are extremely concerned about the conversion rate of their dealership website , and rightfully so. Converting website traffic
Continue ReadingBy Amir AmirrezvaniIt’s official! At SMX Advanced in Seattle, WA this morning, Google has finally announced guidelines and recommendations on how to build mobile websites tha
Continue ReadingBy Ali AmirrezvaniI’m so excited to be a sponsor and a part of an upcoming Digital Dealer Webinar. Happy Hao Car co-founder, Amir Amirrezvani, will be presenting with Jason Ezell
Continue ReadingBy Ali AmirrezvaniAli and Amir were so proud to accept our award for Overall Winner of the Spring 2012 Digital Dealer Website Excellence Awards for the Ideal Nissan website,
Continue ReadingBy Happy Hao CarTitle tags should be a part of the SEO strategy of every car dealership website . Why? Its contents not only provide the text for the blue-links shown on s
Continue ReadingBy Ali AmirrezvaniWhile at NADA, I heard quite a bit of buzz about mobile websites. Does my dealership need one? If I already have one, do I need to actually optimize it? Is
Continue ReadingBy Ali AmirrezvaniMany dealerships focus their search engine optimization reporting on how well they are ranking for certain terms. As long as they show up on Page 1 of Goog
Continue ReadingBy Ali AmirrezvaniIn a recent study from retail analysis firm, RichRelevance , iPads and iPhones make up over 90% of online purchases that don’t happen on a desktop device.
Continue ReadingBy Ali AmirrezvaniGoogle, in an effort to help small businesses ensure they have effective mobile websites, has launched “GoMo”. This website ( https://www.howtogomo.com ) l
Continue ReadingBy Ali AmirrezvaniIn a follow-up comment to a post I wrote last week about social media web tools, Jared Hamilton asked me about other free tools I’d recommend for dealers a
Continue ReadingBy Ali AmirrezvaniNo matter how sophisticated or rudimentary your website provider‘s reporting platform is, having Google Analytics on your website is a “no-brainer”. You wa
Continue ReadingBy Ali AmirrezvaniAlmost a year and a half ago, Google announced that their search algorithm would begin to include car dealer website load times. This meant that auto deale
Continue ReadingBy Acacia GrantI am so excited to announce that Happy Hao Car has been selected as a Certified Dealer Website Provider for Nissan North America (NNA). This certification lets
Continue ReadingBy Acacia GrantOver the past few weeks, we’ve had a few of our auto dealer website clients have asked what we are doing to keep up with the advances with HTML 5. Since it
Continue ReadingBy Acacia GrantAuto dealer websites need to have a separate, mobile version of their site, plain and simple. Here’s why:
Continue ReadingBy Acacia GrantIt can be easy for ISM’s to forget that not everyone has the fastest Internet connections or the biggest monitors when looking at their auto dealer website
Continue ReadingBy Acacia GrantMost auto dealerships have already realized that when their car dealer website takes too long to load, a lot of web users will click off and find what they
Continue ReadingBy Acacia GrantOn Tuesday, I wrote about how website design, content, navigation, and technical problems can affect your auto dealership website conversion rate. Your onl
Continue ReadingBy Acacia GrantThe conversion rate of a dealership’s website is the most commonly used metric to measure the success of a website’s success at generating leads. Conversio
Continue ReadingBy Acacia GrantWhen optimizing your dealership website for search engines, finding the most effective keywords to focus on is often the most difficult aspect (and one of
Continue ReadingBy Acacia GrantWhile I was at the NADA Convention in New Orleans this past weekend, the biggest news I heard was the announcement by General Motors (GM) that they plan to
Continue ReadingBy Acacia GrantWe’ve all heard the estimates about how many dealerships are going to be closing within the next year–NADA estimates that another 1000 dealerships will clo
Continue ReadingBy Acacia Grant