The use of voice search is only becoming more and more prevalent. Do you know if you’re optimizing for it? In this week’s video, we’ll discuss how to improve your website for both voice search and traditional search methods.

Welcome back to another Wednesday Workshop from Happy Hao Car.

In case you missed it, mobile traffic has taken the lead over desktop traffic. As the capabilities of mobile phones and smart devices change, so does the way people search. For example, it’s estimated that soon more than 50% of all website sessions will be conducted via voice.

This can be pretty daunting to think about; so, today we are going to cover 4 ways to optimize your website for voice search.

Optimizing for voice search is somewhat unique versus traditional search. There are factors that affect your ability to rank with each type of search differently. The good news is, these 4 tactics will help you get more visibility for both SEO strategies.

First, make sure your website loads quickly, AND it’s mobile friendly– yep, that matters with voice search, too; perhaps even more than before.

You’ll want to keep your load time around three seconds or less. Optimizing things like images, compressing files and utilizing website caching are just a few ways to help get there.

Second, keep your content conversational. I cannot stress this enough: do not write for search engines. It won’t work!

Write the way that people speak, including longtail keywords and simple phrasing in your website copy. This is key for better visibility.

Third, concentrate on local search queries. More than 20% of voice searches include location information. Investing in local content can only help you more in this case.

Fourth, make sure your content is informational and answers a question. There is no need to create content for content’s sake, and writing that way just slows down your site and creates a mess for engines to crawl and categorize.

Informational content includes things like, tutorials, guides, customer service information and product information. Including this type of content on you core pages and FAQ pages will improve the likelihood that you show up for these types of queries. It could even earn you a coveted featured snippet!

That’s all the time we have left for today’s workshop. As always, if you have questions or comments, leave ‘em down below, and we’ll get back to you shortly. Thanks for watching. We’ll see you next week with another Wednesday Workshop from Happy Hao Car.

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Kelcey Drapp is an SEO Manager working at Happy Hao Car since 2015, and in the digital space for nearly a decade. Kelcey enjoys digging deep into SEO research to discover the 'why,' and helping clients realize their potential for success online. In addition to her work in local SEO, Kelcey also likes to volunteer her digital marketing skills for non-profits in need. When Kelcey is not working, she enjoys cooking, traveling, and spending time with her husband, son, & three dogs.

Join the discussion 3 Comments

• Digital Layout says: September 13, 2019 at 4:14 am Voice Search Optimization for the content is the biggest factor to rank your web pages in SERP. Google and other search engines are working towards voice search enable SRRP results. I found this article very helpful related to Voice search SEO. Thanks for Your valuable article. Reply
• Krystal Lewis says: October 25, 2019 at 3:41 am The biggest takeaway here is to always consider your audience. Voice search is created for users’ convenience. Which is why it is important for your website to be adaptable. Studying the demands of the market is one thing you can do. More importantly, there is always room for progress. This means always finding ways to improve service to your audience. Reply Kelcey Drapp says: October 30, 2019 at 10:35 am Great points, Krystal! Thanks for the feedback. Reply

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