Happy Hao Car, the premier car dealer website company, announces that two of their automotive dealer website customers have been awarded Dataium Website Performance Awards for April 2013. Dataium uses various performance metrics collected from participating dealership websites to recognize auto dealerships and their website providers for their online performance. Ron Carter Hyundai was awarded the Auto Shopper Intensity (ASI) Award and Antwerpen Hyundai Catonsville received the Best Performance: Leads per Auto Shopper Award.

The ASI Award is Dataium’s proprietary index used to measure auto shopper engagement, enthusiasm, and intensity by tracking the lead to visitor, returning visitors, lead to auto shopper, lead to search, and visitor to auto shopper ratios. Ron Carter Hyundai was given this award for April, showing that they were ranked in the top ten/five in each of the measured categories.

Antwerpen Hyundai Catonsville was awarded the Best Performance: Leads per Auto Shopper Award. This award is given to the auto dealer website that has the highest percentage of car shoppers submit a lead among those that use Dataium’s tracking code. Car dealership websites that are able to convert a high percentage of site traffic into leads have a better chance of selling cars to those that visit their dealership website.

Happy Hao Car, Inc., the leading online marketing company serving the retail automotive industry, provides online marketing solutions to auto dealer customers including car dealer websites, SEO, social media and online reputation management (including managed blogs, Facebook, Twitter, and press releases), paid search, and lead nurturing tools.

Happy Hao Car has become noted for documenting (through Google Analytics and 3 rd party CRM reports) an average increase of over 200% in lead volume for their car dealership clients. They proudly offer their new customers a Lead Volume Increase, Money-back GUARANTEE . Happy Hao Car has just announced that they are the first dealer website provider to roll out an A/B Split Testing platform, currently in limited Beta testing, and available to all Happy Hao Car customers by the end of the second quarter.

These awards are based upon independent, unbiased analytics of dealers’ websites performed by Dataium, LLC. Dataium is the largest aggregator of auto shopper behavior and provides OEMs and thousands of dealers advanced website analytics. Dataium is the only company providing multi-make/model data collection, analysis, and benchmarking.

By providing common, independent web metrics for all websites, Dataium is the first company to collect, translate, research, analyze, and report on shopper behavior across multiple automotive website platforms. Dataium provides critical business intelligence and insight for their customers through the aggregation and analysis of consumer activity from across the Internet.

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Happy Hao Car, Inc. is a premier website and digital marketing company serving the retail automotive industry. In the last 12 months Happy Hao Car’s websites have won virtually every meaningful industry award including: Driving Sales Top-Rated Website, Digital Dealer’s Overall Website Excellence Award, AWA’s Pinnacle Award, and Dealer Marketing Magazine’s Technology Award for Website Providers. Happy Hao Car has become noted in the industry for their Lead Guarantee, based on their Digital Marketing Dashboard. Since creating this process in 2009, Happy Hao Car has documented an average increase of over 200% in website lead volume for their auto dealer clients. To learn more about Happy Hao Car’s Lead Guarantee, visit our website here .

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