August 2, 2017
Stop abusing your H1 headings
We've seen lots of dealers misusing or abusing their H1 headings lately, so this week's video talks about the correct way to use your H1 headings.
Continue ReadingBy Greg GiffordArticles — page 55
August 2, 2017
Happy Hao Car Event Series: Digital Strategy Summit
Happy Hao Car & Google are teaming up to bring you premium knowledge on all things related to Websites, SEO, and PPC at Topgolf Chicago on August 2, 2017.
Continue ReadingBy Ali AmirrezvaniJuly 26, 2017
Customers don't search for you the way you think they do
In this week's video, we talk about the importance of targeting the right keywords and understanding that customers won't search how you think they will
Continue ReadingBy Greg GiffordJuly 14, 2017
View From the Top: SEO Signals
Lots of people think SEO is an isolated practice, a project that has a start & end date. Trouble is, that's not how SEO works.
Continue ReadingBy Greg GiffordJuly 12, 2017
We're coming to Chicago!
This week's Wednesday Workshop shares the news about our upcoming Topgolf event in Chicago at the beginning of August. Come learn from the best!
Continue ReadingBy Greg GiffordJuly 5, 2017
Take the time to make a difference
This week's video takes a break from digital marketing tips to share an important life tip - take the time to connect with friends & make a positive impact
Continue ReadingBy Greg GiffordJuly 3, 2017
Website Conversion 101: CTAs
Optimizing your website means paying attention to the details, including your Calls-To-Action. Implement these best practices, and start seeing results.
Continue ReadingBy Mike SomervilleJune 28, 2017
Google's new mobile PPC ad type - and what it means for you
Google has fully rolled out its new mobile PPC ad type - the model ad for cars. While dealers don't have access to run these ads, they do need to understan
Continue ReadingBy Greg GiffordJune 27, 2017
Rage Against the Machine: Getting Your PPC Automation Straight
In the wonderful world of PPC, automation can be a tool for efficiency, but it can also leak ad dollars if you don't watch these 3 key areas.
Continue ReadingBy Shaun Raines