We know that customers will be shopping around before they become a lead - learn how to use psychology to push them to the model and price you want to sell
Continue ReadingBy Amir AmirrezvaniGoogle is rolling out an update to the Google Plus listings for businesses, and all of the local elements are going to disappear. Will it matter for your d
Continue ReadingBy Greg GiffordDon't be mislead by the scores in Google's Page Speed Insights tool. Learn how to accurately test site load speed and why it's important to your dealership
Continue ReadingBy Michael DeVitoIf you're writing content for your website, it's important to read it out loud so you can hear if it sounds natural. Avoid keyword stuffing & be more conve
Continue ReadingBy Greg GiffordThe holidays are upon us, and it's the most important time of the year to make sure that your PPC dollars are being spent wisely. This week's video shares
Continue ReadingBy Greg GiffordA dealership's service department is responsible for 60% of all revenue. Truth. Why then, do you only give 3% of your website to your biggest cash cow?
Continue ReadingBy Happy Hao Car AdminIs your dealership running AdWords for Dummies? Fully automated AdWords account management can miss several important aspects, our latest video explains...
Continue ReadingBy Greg GiffordThe majority of SEM campaigns running for car dealers today are machine-based programs. Stop it. Read 4 tricks machines can't do but you should start today
Continue ReadingBy Shaun RainesHappy Hao Car is running a beta test of Google's new Custom Match in AdWords, which allows dealers to upload a list of customers and run targeted ads.
Continue ReadingBy Chris Deringer