Google’s announcement yesterday about the launch of their new PageSpeed Insights’ User Experience rules is really driving home the importance of usability
Continue ReadingBy Acacia GrantYelp has been making a lot of news recently. Yesterday they announced that they have rolled out a new feature that alerts a business when Yelp detects that
Continue ReadingBy Chris DeringerIf your dealership is running pay per click campaigns as a part of your online marketing mix, one of your main goals is probably to maximize the number of
Continue ReadingBy Amir AmirrezvaniIn the seven years I’ve been in the automotive industry, I’ve noticed that much of the thinking tends to be segmented – Internet Dept vs. Showroom, New vs.
Continue ReadingBy Acacia GrantIt’s a pretty common practice for people to Google their own name. Sometimes out of curiosity, but sometimes to help ensure your name (or your dealership’s
Continue ReadingBy Acacia GrantThere are thousands of things to manage in each and every dealership, including your dealer website. So much attention is devoted to leads, conversion rate
Continue ReadingBy Acacia GrantThe lifetime value of a car dealership customer is between $250,000 and several million dollars. Stay with me…
Continue ReadingBy Shaun RainesAs of March 2014, the average car dealer website gets more traffic from mobile devices (including laptops) than from desktop computers. Many of the dealers
Continue ReadingBy Acacia GrantEvery year since 2009, according to NADA’s Dealership Financial Profile data, the average dealer has generated over 50% of their gross profit from Fixed Op
Continue ReadingBy Happy Hao Car Admin