I think that everyone in a dealer’s internet department would agree that their most important digital asset is their website, and the most important factor
Continue ReadingBy Amir AmirrezvaniDuring Google’s Panda update, the search engine giant used human reviewers to determine the quality of a set of websites. They took that data, plugged it i
Continue ReadingBy Acacia GrantGoogle Adwords is probably one of your dealership’s biggest and most important online marketing investments. Even if your dealership has hired an agency to
Continue ReadingBy Acacia GrantWorking in a dealership, you have a million more important things to worry about than how Google’s Paid Search Auction works. But your dealership is probab
Continue ReadingBy Ali AmirrezvaniI don’t think I’ve ever talked to a dealer that didn’t want to increase the conversion rate on his/her dealership website, but many seem to leave most of t
Continue ReadingBy Amir AmirrezvaniIf you’re new to Twitter, let me be the first one to welcome you to 2007. Actually, Twitter officially launched in the summer of 2006, and has steadily gro
Continue ReadingBy Shaun RainesWhen you’re looking for a local business on your phone, how often are you in a position to write down a phone number, and then call? It’s much easier to cl
Continue ReadingBy Ali AmirrezvaniThe fixed operations department in the average dealership generates over 50% of a typical dealer’s gross profit, according to NADA. Since this is where you
Continue ReadingBy Acacia GrantWe all know that one of the most important traffic sources for the typical car dealer website is Google’s organic search listings. Google has made it very
Continue ReadingBy Chris Deringer