November 17, 2009
Dealer Website Page Load Time
Most auto dealerships have already realized that when their car dealer website takes too long to load, a lot of web users will click off and find what they
Continue ReadingBy Acacia GrantArticles — page 91
November 15, 2009
Google Local Business Best Practices
Google has recently updated their Local Business listings guidelines in their efforts to further discourage any spam or inappropriate use of their Local Bu
Continue ReadingBy Acacia GrantNovember 12, 2009
Trust with PPC Advertising
I recently found an interesting, informal study about search engine advertising (PPC) done by a self-proclaimed “marketing technologist” and wanted to shar
Continue ReadingBy Acacia GrantOctober 15, 2009
PPC Campaign Views
According to the Google AdWords blog , Google will now show its AdWords users the number of searchers that saw your pay-per-click (PPC) ad, didn’t click on
Continue ReadingBy Acacia GrantSeptember 3, 2009
Quality Score Targeting Keywords
Google’s Quality Score play a big role in determining how much your dealership pays for your pay per click (PPC) ad campaign and the location of your ad on
Continue ReadingBy Acacia GrantAugust 6, 2009
Google Bid Simulator
Given the complexity involved with running a dealership’s pay-per-click (PPC) ad campaign, Google is trying to make the self-management of PPC campaigns as
Continue ReadingBy Acacia GrantAugust 4, 2009
Dealer Incentives Program – Cash For Clunkers
The Cash for Clunkers program seems to be a success, despite the criticism that the program continues to get. Some would-be buyers complain that their olde
Continue ReadingBy Acacia GrantJuly 2, 2009
Increasing Dealer Website Conversion
On Tuesday, I wrote about how website design, content, navigation, and technical problems can affect your auto dealership website conversion rate. Your onl
Continue ReadingBy Acacia GrantJune 30, 2009
Dealership PPC Campaigns
Almost every auto dealer that tries running a search engine marketing campaign (PPC) on their own ends up making a mistake or two. Heck, even the PPC veter
Continue ReadingBy Acacia Grant