June 30, 2009
Dealer Website Conversion Factors
The conversion rate of a dealership’s website is the most commonly used metric to measure the success of a website’s success at generating leads. Conversio
Continue ReadingBy Acacia GrantArticles — page 92
June 23, 2009
Google Local Search
Google has done a great job making their search results better and more effective for the car buyers that use their search engine, especially when it comes
Continue ReadingBy Acacia GrantJune 9, 2009
Dealership Banner Advertising
Marketing, both online and traditional, is only effective if the intended audience actually pays attention to your message. It’s also important that your m
Continue ReadingBy Acacia GrantJune 7, 2009
Generating Referrals and Effective Followup
Everyone wants referrals, but a lot of salespeople are reluctant to ask for them. It can be off-putting to some customers, and there seems to be a sense th
Continue ReadingBy Acacia GrantJune 6, 2009
Dealership Demographic Targeting
Knowing how different groups of people use the Internet can help your auto dealership effectively target your online marketing and earn more sales. When yo
Continue ReadingBy Acacia GrantJune 2, 2009
Tracking Keywords and Website Analytics
When optimizing your dealership website for search engines, finding the most effective keywords to focus on is often the most difficult aspect (and one of
Continue ReadingBy Acacia GrantMay 26, 2009
How to Increase Car Dealer Referrals
Every sales person I have ever met is always looking for referrals. Referrals tend to come with a level of built-in trust, which especially in the auto ind
Continue ReadingBy Acacia GrantMay 21, 2009
Dealership Long-Tail SEO Searches
A recent study by Comscore finds that the “average” search term entered into Google continues to get longer and longer. As it stands, the average search te
Continue ReadingBy Acacia GrantMay 14, 2009
Car Dealer Radio Advertising
Radio advertising has just been dealt another blow–even Google can’t find a way to track ad spend. A few years back, Google decided to try to automate radi
Continue ReadingBy Acacia Grant