Discover the top automotive digital marketing takeaways of 2025, including website optimization, SEO, paid media strategy, and performance tips dealers can
Continue ReadingBy Erin ZaboracThis article explores how to dominate the SERP through optimized Google Business Profiles, high-performing Vehicle Listing Ads (VLAs), and Happy Hao Car solutio
Continue ReadingBy Colleen HarrisIf your dealership isn’t optimized for local search, you’re missing out on valuable leads.
Continue ReadingBy Jacob LascsakLearn how to optimize your dealership's website with technical SEO. Boost performance, enhance user experience, and increase your search engine rankings.
Continue ReadingBy Sean KerndtReady to boost your local search traffic? In this edition of Happy Hao Car University we break down how you can leverage local business listings to increase you
Continue ReadingBy Justin Robinson-PrickettIn their continuing quest to perfect the search engine, Google is unrolling significant updates to their algorithm. The headline is the change made to thei
Continue ReadingBy Justin Robinson-PrickettBusinesses of all shapes and sizes are looking for ways to cut spending, including taking their foot off the gas on their SEO efforts. Find out why that wo
Continue ReadingBy Justin Robinson-PrickettMany automotive retailers neglect their Google Business Profile, despite it being a lynchpin in any effective long-term SEO strategy. The key is to use it
Continue ReadingBy Justin Robinson-PrickettGoogle Business Profile isn't simply a service for shoppers to find your dealership. Read this edition of Happy Hao Car University to find out why your Google B
Continue ReadingBy Justin Robinson-PrickettWebsite themes can be a great way to implement flashy new web features, but do they affect your website SEO?
Continue ReadingBy Justin Robinson-PrickettYour Google Business Profile is incredibly important for your long-term SEO strategy. Using it properly will help your dealership rank in searches. Using i
Continue ReadingBy Happy Hao Car AdminWhat exactly is the right amount of keywords to use in order for your content to rank in Google Search? In this Happy Hao Car University article we're taking a
Continue ReadingBy Justin Robinson-PrickettYour Google Business Profile is incredibly important for your long-term SEO strategy. Using it properly will help your dealership rank higher in searches.
Continue ReadingBy Happy Hao Car AdminThe landscape of SEO is always changing. What’s vital one year might fall out of favor the next, only to return the following as a small but integral part
Continue ReadingBy Justin Robinson-PrickettA modern business’s success begins with SEO. Before they can patronize your store, customers need to find it, and the modern way to do that is on their sma
Continue ReadingBy Justin Robinson-PrickettAbove The Fold content is one of the most important areas of your dealership website. In this Happy Hao Car University article we introduce you to the basics of
Continue ReadingBy Justin Robinson-PrickettWe're learning everything from what it takes to make it in the competitive automotive SEO world to what it would be like to sit down with Nikola Tesla in t
Continue ReadingBy Sean KerndtLocal SEO is essential for a good SEO strategy. In this week's Wednesday Workshop, we are going over what local SEO is and how Happy Hao Car can help.
Continue ReadingBy Happy Hao Car AdminWay back in 2009, Google’s Matt Cutts mentioned offhandedly that Google used over 200 variables to determine SERPs. While this number might very well have
Continue ReadingBy Justin Robinson-PrickettTake these three simple steps to make your SERPs work for you! Find out how your SERPs can help with your SEM strategy in this week's blog.
Continue ReadingBy Justin Robinson-PrickettWhy is your dealership at the top of search results one week and buried on the second page the next? The answer is SERP volatility.
Continue ReadingBy Justin Robinson-PrickettSEO is a hugely important part of your online marketing presence. In this week's Wednesday Workshop we’re going to go over five great ways to improve your
Continue ReadingBy Happy Hao Car AdminCheck out our useful guide to understanding Google Analytics! Google Analytics is one of the most useful tools you have! Get the most out of it by learning
Continue ReadingBy Justin Robinson-PrickettTechnical SEO is a vital but often overlooked component of SEO. So we're taking a dive into the (not so) basics of Technical SEO in this Wednesday Workshop
Continue ReadingBy Happy Hao Car AdminThese five SEO myths are about as real as Bigfoot or the Loch Ness Monster and it's time to stop believing them.
Continue ReadingBy Kelcey DrappSEO and SEM are better together than apart. Learn why you should be doing both in this week’s Wednesday Workshop.
Continue ReadingBy Happy Hao Car AdminWe had the pleasure of sitting down with one of the key members of our SEO Team, Darius Byrd. Darius is a SEO Manager at our Dallas location, and we had a
Continue ReadingBy Justin Robinson-PrickettGoogle’s algorithm is constantly changing. What is vital for SEO one day might not be so the next. Currently, there are five common pitfalls, and I’m going
Continue ReadingBy Justin Robinson-PrickettSEO is less of a goal and more of an ongoing process likely to outlast us all. Search engines are constantly updating their algorithms, and it’s up to busi
Continue ReadingBy Justin Robinson-PrickettImages are an often overlooked part of SEO. When there are roughly 80 million Google Image searches every day, which is nearly a quarter of all traffic on
Continue ReadingBy Happy Hao Car AdminGoogle and other search engines are always tinkering with their algorithms, by some estimates up to a thousand times every year. What worked for SEO yester
Continue ReadingBy Justin Robinson-PrickettBacklinks are an important part of your SEO profile. I've covered backlinks in this space before, but if you don't have the time or energy to go through th
Continue ReadingBy Justin Robinson-PrickettHappy Hao Car Quick Tips are bite-size videos of Dealership Search Marketing news and advice. We cover everything automotive digital storefronts, search optimiz
Continue ReadingBy Happy Hao Car AdminWelcome back to another Wednesday Workshop from Happy Hao Car. We hope this video finds you well.
Continue ReadingBy Kelcey DrappWelcome back to another Wednesday Workshop from Happy Hao Car. We hope this video finds you well.
Continue ReadingBy Kelcey DrappLearn all about headings and how they help your SEO in this week’s Wednesday Workshop!
Continue ReadingBy Justin Robinson-PrickettIt ’ s been two months since COVID-19 put an unexpected pause to our daily lives. Sheltering at home has produced a corresponding increase in online activi
Continue ReadingBy Happy Hao Car AdminOver the last few weeks we have seen Covid-19 go from a minor concern to a major obstacle in our daily lives. During this same time Happy Hao Car as a company h
Continue ReadingBy Happy Hao Car AdminWelcome back to another Wednesday Workshop from Happy Hao Car!
Continue ReadingBy Kelcey DrappVoice Search is Here: What you and your dealership need to know.
Continue ReadingBy Happy Hao Car AdminIs your website's security affecting your SEO? Find out how to ensure your site is secure in this week's Wednesday Workshop!
Continue ReadingBy Kelcey DrappThroughout the last decade there have been a myriad of SEO updates. In this week's video, we discuss some of the upcoming changes to expect to SEO in 2020.
Continue ReadingBy Kelcey DrappIf you think users read search results like a book, you may be mistaken. Check out this week's video to learn more about how users view the SERPs.
Continue ReadingBy Kelcey DrappSEM and SEO are easy concepts to confuse. Check out this video to learn how to spot the differences between these two online marketing tactics.
Continue ReadingBy Kelcey DrappBefore you go walking in a winter wonderland, make sure you've got all of your SEO bases covered this season. Follow these 7 tips for better holiday SEO.
Continue ReadingBy Kelcey DrappDo you know what an H1 tag is or why it even matters for Local SEO? Watch this week's Wednesday Workshop video to learn more about this onpage element.
Continue ReadingBy Kelcey DrappRank tracking by zip code is ineffective in determining the success of SEO campaigns. This video shows how to better measure the effectiveness of your SEO.
Continue ReadingBy Kelcey DrappMany clients ask similar questions. We're always happy to answer any quandaries our dealers may pose, but in this video we cover some common Local SEO FAQs
Continue ReadingBy Kelcey DrappAsking for Google reviews can be a pain; but it's essential to good SEO strategy. This week, we cover how to get these coveted GMB reviews less painfully.
Continue ReadingBy Kelcey DrappThere are dozens of HTTP status codes a webpage can display. Learn how to identify what kind of code you're seeing, and how it affects your SEO.
Continue ReadingBy Kelcey DrappTechnical SEO isn't easy; but it's just as important as the creative elements of optimization. Check out this video, so you can get more technical in 2019.
Continue ReadingBy Kelcey DrappIn this week's Wednesday Workshop, we talk about shifting how you think about SEO. Too many dealers think of SEO as an expense that needs to be tolerated..
Continue ReadingBy Greg GiffordIn this week’s Wednesday Workshop video, we share the 10 best SEO-themed Valentine’s Day cards. After scouring the internet and paring down the choices to
Continue ReadingBy Greg GiffordThere are over 200 ranking factors that make up the organic search algorithm; and while Google doesn’t come right out and tell us what all of them are, we
Continue ReadingBy Kelcey DrappIn this week’s Wednesday Workshop, we talk about the importance of your dealership blog. Most dealers realize that SEO is vital to success, but there are s
Continue ReadingBy Greg GiffordRead how to adjust your SEO mindset for 2019 and concentrate on your Google My Business listing. You’ll show up better in local searches convert more poten
Continue ReadingBy Greg GiffordIn this week’s Wednesday Workshop video, Greg shares his advanced Local SEO presentation from the Kain Automotive conference in November. Kick off the year
Continue ReadingBy Greg GiffordYep, we're jumping on the "predictions post" bandwagon - this week's video walks through 5 predictions for SEO for car dealers in 2019. Watch and learn wha
Continue ReadingBy Greg GiffordDon't be a grinch and learn how to prep for the holiday season with Happy Hao Car’s SEM and SEO tips for the final stretch of the year.
Continue ReadingBy Aurko ChatterjeeIn this week's video, a few costumed SEO team members joined us to wish everyone a happy Halloween... But we're also sharing an exciting update to Google P
Continue ReadingBy Greg GiffordYou probably know backlinks are important; but do you understand why they are, or how you should be using them? We're going to break down why backlinks mat
Continue ReadingBy Kelcey DrappWondering how to optimize all the blog posts you're publishing for your dealership? This week's Wednesday Workshop video walks you through using the Yoast
Continue ReadingBy Greg GiffordNot sure if your business needs Local SEO? This week's video shares a simple test that will show you if you need Local SEO or simply regular SEO. Watch and
Continue ReadingBy Greg GiffordWe talk to dealers all the time who want to learn more about SEO, and in this week’s Wednesday Workshop, we’re here to help! Several months ago, I recorded
Continue ReadingBy Greg GiffordIn this week’s Wednesday Workshop, we’re sharing 4 easy brand building tips that will help build a strong foundation for your SEO efforts. Google is increa
Continue ReadingBy Greg GiffordYou don't need a single page per keyword anymore, but you still need to get basic keyword optimization correct across various page elements. Watch this wee
Continue ReadingBy Greg GiffordGoogle wants to see amazing content that's relevant and helpful... but most dealers are stuck in a rut using SEO tactics from 2005. Watch this week's video
Continue ReadingBy Greg GiffordYour digital marketing tools are basically worthless if you don't know when to use them. This post talks about when to use tools like SEO and PPC campaigns
Continue ReadingBy Amir AmirrezvaniGoogle My Business has a big impact on your ranking, so knowing where those clicks are coming from is huge. Recently we've seen organic links attributed as
Continue ReadingBy Greg GiffordThis week’s Wednesday Workshop is a bit longer than usual, because we’re sharing my awesome SEO presentation from the Innovative Dealer Summit in Denver, C
Continue ReadingBy Greg GiffordThis post talks about old school SEO tactics that just don't work anymore. Find out why you shouldn't stuff keywords, produce useless content, or ignore yo
Continue ReadingBy Kelcey DrappIn this week’s Wednesday Workshop, we talk about using Barnacle SEO to help boost the visibility of your dealership in local searches. Sometimes, you just
Continue ReadingBy Greg GiffordDon't know if your SEO strategy helps your bottom line? This post explain show to read SEO reports to find out if your strategy actually works.
Continue ReadingBy Greg GiffordThis week’s Wednesday Workshop video is a lot longer than normal – we wanted to share my awesome presentation from an event in Portland a few weeks ago. I
Continue ReadingBy Greg GiffordAs always, we like to do fun videos for special holidays, so today, we're sharing the 5 best SEO-themed Valentine's Day cards. We searched deep in the corn
Continue ReadingBy Greg GiffordHappy Hao Car takes home the "Top Rated" Website and SEO Tools and Services Awards in the 2017 Driving Sales Dealer Satisfaction Awards.
Continue ReadingBy Happy Hao CarHappy Hao Car has beat out more than 40 excellent blogs for the top place in BrightLocal's annual Local SEO poll!
Continue ReadingBy Greg GiffordStructured data makes sure search engines see all the great info your dealership site has to offer. Check out our latest Feature Friday to find out how it
Continue ReadingBy Michael DeVitoLooking to hit a few awesome digital marketing conferences in 2018 to up your SEO and PPC knowledge? There's a list of the most awesome conferences you can
Continue ReadingBy Greg GiffordWhat's better? Optimizing for all the keywords under the sun, or the ones that Google thinks convey purchase intent? Read our latest SEO blog post for more
Continue ReadingBy Greg GiffordHow can you really tell if your SEO efforts are being put to good use? We've got the top KPIs to look at for measuring SEO success.
Continue ReadingBy Greg GiffordLook out for better security and better search engine rankings as we take another step toward digital advancement.
Continue ReadingBy Happy Hao CarHappy Hao Car & Google are teaming up to bring you premium knowledge on all things related to Websites, SEO, and PPC at Topgolf Chicago on August 2, 2017.
Continue ReadingBy Ali AmirrezvaniLots of people think SEO is an isolated practice, a project that has a start & end date. Trouble is, that's not how SEO works.
Continue ReadingBy Greg GiffordDoes your dealership have home page content hidden behind a "read more" link? This week's video explains why that's a VERY bad idea for both SEO and UX
Continue ReadingBy Greg Gifford"Content is King" used to be the motto for SEOs everywhere, but now we know better than to overload our websites with repetitive content.
Continue ReadingBy Greg GiffordCheck out our advanced Local SEO presentation from Brighton SEO in April. Learn the latest updates to Google's local algorithm and new strategy tips
Continue ReadingBy Greg GiffordDo you live and breathe by the Local Search Ranking Factor study? You'll actually get more accurate results if you test your Local SEO strategy yourself!
Continue ReadingBy Greg GiffordWhen getting into in-depth SEO tactics, it's easy to get lost... This week's video shares several simple truths that will help you truly understand how SEO
Continue ReadingBy Greg GiffordHere are 2 things in the world of Local SEO that you need to be mindful of in 2017. Read our latest blog post to learn more.
Continue ReadingBy Greg GiffordLet's get into some technical Local SEO tactics by looking at which areas of your site you need to optimize for local signals.
Continue ReadingBy Happy Hao CarReviews are an important part of your local SEO signals, but overdoing it can be really bad for your business. SEO expert Greg Gifford explains more...
Continue ReadingBy Happy Hao CarRanking reports don't show SEO success because every user will see different results based on personalization and localization. Learn what you should see i
Continue ReadingBy Greg GiffordThe first amazing conference of 2017 was Internet Battle Plan in Atlanta, and Greg & Shaun really rocked some faces off with their SEO & SEM goodness.
Continue ReadingBy Happy Hao CarDo you rely on SEO tools for help? Or to do the job FOR you? SEO tools are meant to supplement your work, not replace it. Check out the latest from Greg.
Continue ReadingBy Happy Hao CarCheck out our most-viewed Wednesday Workshop videos of 2016 - learn about SEO, PPC, digital marketing, and more to help your dealership be awesome.
Continue ReadingBy Greg GiffordOur final Topgolf event of 2016 happened in Scottsdale on Dec. 7, and it was amazing. Dealers who attended got an inside look at SEO and SEM best practices
Continue ReadingBy Happy Hao CarHow well do you know your back yard, er, local area? A lot of folks ask us about using content silos, but you need to step up your own local SEO game first
Continue ReadingBy Happy Hao CarYou wanna know about local SEO? Look no further. We've written a book about it, literally, and it's free. Download Part 1 of Local SEO Signals now.
Continue ReadingBy Happy Hao CarIn this week's video, we talk about our new Local SEO guide, which we just released this week! The guide covers on site optimization and advanced content t
Continue ReadingBy Greg GiffordSo many dealers write the same boring fluff on their websites - if you ask yourself this one important question, you'll be able to write AMAZING content...
Continue ReadingBy Greg GiffordLearn more about Local SEO and get some advanced tips we've never shared at automotive conferences before! Watch the video today - don't miss out!
Continue ReadingBy Greg GiffordWant to know a secret? The key to local SEO isn't optimizing a certain signal or posting a certain number of blogs, it's educating your clients on local SE
Continue ReadingBy Happy Hao CarGreg Gifford shares how you can boost your Local SEO efforts by getting a solid content strategy and link-building strategy.
Continue ReadingBy Happy Hao CarDon't miss this amazing presentation on advanced Local SEO tips from SearchLove Boston! We've synced the audio file to the slides for a better experience!
Continue ReadingBy Greg GiffordNeed to prove to your boss that you need to do Local SEO? This week's video shares a simple math equation that clearly illustrates the need for Local SEO.
Continue ReadingBy Greg GiffordUnlike PPC, organic SEO takes time - and in this week's video, we explain why, along with how it works, and why you need an expert handling your SEO.
Continue ReadingBy Greg GiffordGot a sneaking suspicion the SEO company you hired might not be legit? These 10 tips will help you spot shady SEO providers - and keep your dealership safe
Continue ReadingBy Happy Hao CarWatch the video of our Director of SEO's presentation at the biggest SEO conference in the UK. Learn advanced tips for marketing to local customers.
Continue ReadingBy Greg GiffordCheck out our presentation about Local SEO from the recent Innovative Dealer Summit in Denver, CO. Watch our video and get some awesome SEO tips!
Continue ReadingBy Greg GiffordFor everyone who didn't make it to Orlando, here's a video of our Automotive SEO presentation from Digital Dealer 20. Learn advanced Local SEO tips!
Continue ReadingBy Greg GiffordIf you're looking to learn more about SEO to help your dealership show up in more local searches, check out our list of the best SEO conferences in 2016.
Continue ReadingBy Greg GiffordShould you buy your dealership's name on AdWords? It's always a good idea, since it doesn't cannibalize your organic visits and results in more leads.
Continue ReadingBy Chris DeringerWatch the video of our Director of SEO's recent keynote at the Kain Automotive Conference in November. Learn the latest Local SEO tips to help your dealers
Continue ReadingBy Greg GiffordCheck out our presentation from the recet Confluence Conference in Oklahoma City. Learn the latest Local SEO tips to help your dealership get more visibili
Continue ReadingBy Greg GiffordLast week, I presented at Digital Dealer 19 in Las Vegas. Even though I got interrupted (twice!) by a fire alarm, the presentation was a huge hit with atte
Continue ReadingBy Greg GiffordHave you ever noticed that a ton of directories and 3rd party sites show up in a lot of the automotive searches in your city? That’s one of the results of
Continue ReadingBy Greg GiffordIn case you missed it yesterday, we wanted to share the recording of my epic SEO webinar yesterday. I share 85 Local SEO tips to help your dealership show
Continue ReadingBy Greg GiffordDid you know that Google treats some businesses differently than others? In this week’s Wednesday Workshop video, we explain how Local SEO is different fro
Continue ReadingBy Greg GiffordI presented a webinar for Digital Dealer yesterday, and we wanted to share the recording here on our blog. Learn the latest tips to help get your dealershi
Continue ReadingBy Greg GiffordDuring Google’s Panda update, the search engine giant used human reviewers to determine the quality of a set of websites. They took that data, plugged it i
Continue ReadingBy Acacia GrantThere are thousands of things to manage in each and every dealership, including your dealer website. So much attention is devoted to leads, conversion rate
Continue ReadingBy Acacia GrantGoogle is constantly evolving their algorithms and search engine focus, and 2012 was a year full of changes your dealership needed to be aware of. Here are
Continue ReadingBy Ali AmirrezvaniIf you’re doing the SEO for your own auto dealer website , it can be difficult to know where to focus your energy first. Here are the pages you should star
Continue ReadingBy Ali AmirrezvaniGoogle+ has been promoted lately by many in the SEO industry as a “must-do” for local businesses to help their search engine optimization efforts. While an
Continue ReadingBy Ali AmirrezvaniA few weeks ago I wrote about how Google was going to include items from Google+ in their regular search results when users were signed in, calling it “Sea
Continue ReadingBy Ali AmirrezvaniFor the most part, search engine optimization (SEO) is a recognized necessity of running a successful auto dealer website. Not just in the auto industry, b
Continue ReadingBy Ali AmirrezvaniMost people tend to focus a lot of their local search engine marketing for their auto dealer website on Google Places. While it’s true that a lot, if not m
Continue ReadingBy Ali AmirrezvaniI’ve been seeing the Google +1 button appearing on more and more websites since it was released a few months ago. Recently, I’ve even seen it as an option
Continue ReadingBy Ali AmirrezvaniThere are many reasons why your search engine rankings can drop, and unfortunately, many times car dealers are at the mercy of Google and the other search
Continue ReadingBy Ali AmirrezvaniOne of the SEO sites that I frequently read ( www.searchengineland.com ) has a VERY interesting post by a reader, LebSEO Design’s Wissam Dandan. He has fou
Continue ReadingBy Ali AmirrezvaniThe process of maximizing the amount of traffic and leads that your website generates from Google can be daunting. Here are some basic things that our SEO
Continue ReadingBy Ali AmirrezvaniAs I’m sure most people have heard, Google came out with a new feature yesterday that they’re calling Instant Search. Since the announcement has been all o
Continue ReadingBy Acacia GrantNow that Google’s search engine update, Caffeine, is live everywhere, a lot of people have questions about how it will impact search engine results, and mo
Continue ReadingBy Acacia GrantSearch engine optimization can be a complicated process, especially since Google is rumored to use over 200 factors when determining how high (or low) your
Continue ReadingBy Acacia GrantHave you noticed that when you use Google or other search engines the results page is showing different types of media, like video, images, local info, and
Continue ReadingBy Acacia GrantAuto dealer search engine optimization is one of the most important things when it comes to the success of your car dealership website. Without it, most of
Continue ReadingBy Acacia GrantA recent study by Comscore finds that the “average” search term entered into Google continues to get longer and longer. As it stands, the average search te
Continue ReadingBy Acacia GrantWhen you meet someone new and you want to find out more information about them, what do you do? If you’re like a lot of people, you’ll head straight to Goo
Continue ReadingBy Acacia Grant