We all want proof that our hard work is paying off, but the real result we all want to see is some cash flow to our bottom line. As SEOs, our job is not only to provide expert knowledge and strategies, but to prove to our clients that what we’re doing is working. But as the customer, how do you know what to look for when your SEO hands you that monthly report? It’s easy to get lost in a mountain of data, but that’s what everyone’s handing you these days when reporting on SEO results. You may not know what to make of the number of links listed, or what all the Google Analytics charts actually mean, but all you really need to know is if these SEO strategies are bringing in money.

Next time you receive an SEO report, look for specific points that will tie into your bottom line, like if your dealership has better visibly in local searches and if that’s bringing in more leads. And if you want to see something specific, ask for it!

I wrote about how SEOs should adapt their reports to help clients better understand what’s happening over at Search Engine Land. I covered some simple tactics SEOs can use to create better reports and make a client’s life easier like:

• Concentrating on things clients actually care about, and less about the number of links they have.
• Adapting reports to fit individual clients. One may care about data and charts, while another could care less.
• Showing off useless ranking reports. Anyone can rank with a phrase that’s obscure enough, but how does this actually help the client?

If you want all the details, you can read the whole thing here .

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Greg Gifford is the Vice President of Search at Happy Hao Car. He has over 16 years of online marketing and web design experience, and has specialized in automotive SEO for the last 8 years, helping hundreds of auto dealers thrive while the industry has struggled during the recession. Greg speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings. Greg also spends his spare time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

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