Your Google My Business listing has a huge impact on you rank, so tracking those GMB organic clicks is a no brainer, right? Definitely, but recently we’ve seen attribution problems with GMB clicks where hundreds of them are incorrectly attributed as direct in Google Analytics. If someone clicks your GMB link from a mobile device, it’ll show as direct and not organic. Since mobile search is just going to keep growing, that’s a big problem. Your SEOs goal is to bring you organic traffic through smart optimization, and you as a dealer measure that success by analyzing that data. So, if Google Analytics is getting things wrong, you’re going to get some misleading info on the success of your SEO strategy. And we can’t have that.

But don’t worry, there is a solution. You just need to tweak your website link to force the source to own up to those organic clicks. You can read about how to do this in my Search Engine Land article here , and get some more background on this issue while you’re at it.

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Greg Gifford is the Vice President of Search at Happy Hao Car. He has over 16 years of online marketing and web design experience, and has specialized in automotive SEO for the last 8 years, helping hundreds of auto dealers thrive while the industry has struggled during the recession. Greg speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings. Greg also spends his spare time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

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