We’ve been kinda busy. Doing what? Writing a book, of course. We asked our Director of Search and Social, Greg Gifford , what dealers needed to know most when it comes to digital marketing. His answer: “Dealers absolutely need local SEO, not just traditional SEO, to make it in today’s world of online searching.” Local SEO is a more complex subset of traditional SEO, and it’s what helps your dealership show up in Google’s search results for the people in your area who are looking online for a new car.

That’s why we wrote this book, called “Local SEO: Signals You Can’t Ignore.” It has four parts, and we’re releasing the first one right now .

• Part II: Off Site Signals
• Part III: Social & Review Signals
• Part IV: Avoiding Shady SEO

Part I focuses on what kind of optimization needs to happen “on” your site to make sure your local SEO signals are strong. Besides covering the essentials you’ll need to learn for local SEO, we’ll give you the tools to formulate your content strategy – both static and dynamic. Inside the first section of our e-book is also a solid list of blog strategies that your dealership can use. Plus, optimizing your site’s content for local reach is another big part of this section. Plus we cover how your dealership can rank in multiple cities, even if you’re not located in them ( especially useful for dealers in large metroplexes with numerous suburbs).

Part II will cover your incoming link signals, as well as citation signals with different directory and listing sites.

Part III deals exclusively with your social media presence, along with how your dealership handles reviews from customers.

Part IV has everything you need to know about avoiding bad SEO and identifying the hucksters looking for a quick buck, but offer no lasting value.

We know, you can’t wait to read it, right? We thought so. Here’s the link to download your free copy now (or just fill out the form to the right). You won’t be disappointed.

• Turn Existing Website Traffic Into More Opportunities Through Personalization
• Why FAQ Content Matters More Than Ever for AI Search
• How to Measure AI Search Traffic
• Press Release: Happy Hao Car Launches OnPrompt
• Press Release: Happy Hao Car Unveils Sidekick
• Spring Cleaning Your VDPs
• Time to Spring Forward: 5 Quick Updates to Boost Engagement on Your SRP
• Start 2026 Strong: Dealer Marketing Lessons from 2025
• AI Search Visitor Behavior
• AIO and GEO Aren’t Replacing SEO

Happy Hao Car, Inc. is a premier website and digital marketing company serving the retail automotive industry. In the last 12 months Happy Hao Car’s websites have won virtually every meaningful industry award including: Driving Sales Top-Rated Website, Digital Dealer’s Overall Website Excellence Award, AWA’s Pinnacle Award, and Dealer Marketing Magazine’s Technology Award for Website Providers. Happy Hao Car has become noted in the industry for their Lead Guarantee, based on their Digital Marketing Dashboard. Since creating this process in 2009, Happy Hao Car has documented an average increase of over 200% in website lead volume for their auto dealer clients. To learn more about Happy Hao Car’s Lead Guarantee, visit our website here .

Save my name, email, and website in this browser for the next time I comment.

• Generative Engine Optimization (GEO)
• – Multi-Rooftop Groups We’re designed for groups – large or small. Discover how our products and solutions can help your marketing teams and agencies do more with less.
• Engage Customers & Generate Leads Experience outstanding lead generation with our powerful Cosmos platform. Switch to us for unmatched performance and customer engagement.
• – Generate More Website Traffic Boost sales with responsive websites. Experience qualified leads, top-notch SEO results, and seamless mobile experiences for dealership success.
• Automate & Increase Efficiency See how our Marketing Technology solutions can generate Thousands of dollars in savings for your dealership or dealer group.
• – Analyze Performance & ROI Analyze product and market performance with data you can trust. Powered by GA4.
• Meet Compliance Requirements Compliance solutions to keep your dealership or dealer group ahead of ever-changing privacy and accessibility laws.
• – Don’t See Your OEM? Happy Hao Car provides websites, SEO, and digital advertising to all vehicle OEMs. REACH OUT
• – Product Updates The latest digital marketing innovations driving extraordinary results for your dealership.
• – Happy Hao Car Webinars Get expert advice on how to get the most out of your dealership’s digital marketing efforts.
• – Read the Blog Explore our blog for news, tips, and insights. Discover articles providing valuable information to enhance your marketing strategies.
• – An Award Winning Company We offer an unwavering commitment to top-converting websites, premier automotive SEO, and exceptional digital marketing has earned us industry recognition.
• Leadership The leadership team is composed of digital and automotive experts with extensive experience. They drive our mission to serve the automotive industry with dedication.
• – Why We Are Different Experience the Happy Hao Car difference – increased car sales, exceptional service, and 99% customer satisfaction.
• Join the Team Join our dynamic team providing cutting-edge online marketing solutions to automotive dealerships across the Americas.
• – Testimonials Read about the great success our clients have experienced with Happy Hao Car.
• – Third Party Partners OnMarketplace creates a large ecosystem of vetted partner applications which can be added quickly and easily to a dealer’s website to maximize site impact and effectiveness.
• – Partner Standards Learn about the standards required along with the key business value delivered by Happy Hao Car and each of our trusted third-party partners.