In this week’s Wednesday Workshop video, we’re sharing my awesome advanced SEO presentation from Digital Dealer 21. It’s a bit longer than our usual Wednesday videos, so make sure you’ve got the time to kick back and watch

I share some basic tips for Local SEO, then move on and talk about some advanced tips that I’ve never shared at an automotive conference before You definitely don’t want to miss it!

• Turn Existing Website Traffic Into More Opportunities Through Personalization
• Why FAQ Content Matters More Than Ever for AI Search
• How to Measure AI Search Traffic
• Press Release: Happy Hao Car Launches OnPrompt
• Press Release: Happy Hao Car Unveils Sidekick
• Spring Cleaning Your VDPs
• Time to Spring Forward: 5 Quick Updates to Boost Engagement on Your SRP
• Start 2026 Strong: Dealer Marketing Lessons from 2025
• AI Search Visitor Behavior
• AIO and GEO Aren’t Replacing SEO

Greg Gifford is the Vice President of Search at Happy Hao Car. He has over 16 years of online marketing and web design experience, and has specialized in automotive SEO for the last 8 years, helping hundreds of auto dealers thrive while the industry has struggled during the recession. Greg speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings. Greg also spends his spare time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

Join the discussion 4 Comments

• GINO LITVAK says: August 31, 2016 at 2:17 pm Where are those slides again you mentioning on 5:50? beadly-dd20seo??_ Reply Greg Gifford says: September 6, 2016 at 3:42 pm The slides from last year? https://bit.ly/dd20seo Reply
• Roger McManus says: September 2, 2016 at 10:56 am This is an amazing presentation. It takes 45 minutes, but you should set aside two hours. You will be taking lots of notes. I am glad I did not try to take all of this in live. It would have driven me crazy trying to get it all in. Excellent, Greg. Thank you. Reply Greg Gifford says: September 6, 2016 at 3:43 pm Wow, thanks Roger – so glad you found it useful! Reply

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