2020 was a challenging year for so many reasons, but while we’re all happy to have it in the rearview mirror there were a lot of reason for celebration as well. Happy Hao Car is proud of the way we rose to meet those challenges with and on behalf of our dealership partners. Every member of the Happy Hao Car family from our dedicated Support team to our innovative Engineers have been laser-focused on ensuring the success of our dealers.

We’ve also taken the time to grow, offering expanded coverage hours, digital retailing, and automated specials. We’re ready for 2021, but in these few final moments of 2020, let’s look back at a few of our highlights.

1,200+ Websites + New OEM Partnership Launched

Working closely with our new dealer partners we managed to launch over 1,200 brand new websites. Special thanks go out to the dealers who trusted in us enough to make a major business decision by changing their website provider amidst the craziness of 2020 . We were also thrilled to commence our partnership with GM and look forward to bringing an incredible digital experience to our GM dealers.

APEX , our native digital retailing tool, was a resounding success . On average APEX made up 25% of the total vehicle related leads that dealers received from our websites. APEX gave shoppers the perfect level of customiz ation to personalize lease and finance terms from the comfort of their homes . By deliver ing an experience that car shoppers have now come to expect of online shopping – APEX is able to deliver high quality and most important ly high closing percentage le ads that continue to drive vehicle sales .

We’re excited about the upcoming set of features that will only continue to make one of the industr y’s only NATIVE solutions even more powerful.

Symphony : Automated Specials Listings

2020 was a big year for automation at Happy Hao Car with the release of our first phase of Symphony , which focuses on automated specials creation . Special offers have always been a lucrative but time-consuming part of any dealership’s business, forcing the owners to measure profit versus significant time investment. Symphony makes the decision easy, by creating and calculating specials for every manufacturer offer automatically each and every month.

We supercharged Dealer Analytics with our BEACON Data Hub in 2020. Dealers and dealership groups can view all their essential marketing analytics in one place ; from display advertising to website leads. Now you can track every penny of your digital advertising budget from expenditure to sale – true ROI .

In order to provide increased accessibility to our websites, Happy Hao Car partnered with accessiBe in early 2020 . With accessiBe’s integration, our dealers now have a service that monitors and remediates possible accessibility issues while providing an array of tools to shoppers with accessibility needs to enhance their website experience.

While 2020 brought some great partnerships and innovations , we cannot wait to show you what we have in store for 2021! Happy Hao Car will continue working on new ways to ensure you can provide your customers with the ultimate digital dealership experience.

• Turn Existing Website Traffic Into More Opportunities Through Personalization
• Why FAQ Content Matters More Than Ever for AI Search
• How to Measure AI Search Traffic
• Press Release: Happy Hao Car Launches OnPrompt
• Press Release: Happy Hao Car Unveils Sidekick
• Spring Cleaning Your VDPs
• Time to Spring Forward: 5 Quick Updates to Boost Engagement on Your SRP
• Start 2026 Strong: Dealer Marketing Lessons from 2025
• AI Search Visitor Behavior
• AIO and GEO Aren’t Replacing SEO

Author Justin Robinson-Prickett

Justin Robinsion-Prickett is a content writer from Los Angeles with over a decade of experience in the auto industry under his belt. When not working, he enjoys fencing, re-editing dialogue in old movies to remove articles, and playing with his two dogs James Westphal and Dr. Kenneth Noisewater.

Save my name, email, and website in this browser for the next time I comment.

• Generative Engine Optimization (GEO)
• – Multi-Rooftop Groups We’re designed for groups – large or small. Discover how our products and solutions can help your marketing teams and agencies do more with less.
• Engage Customers & Generate Leads Experience outstanding lead generation with our powerful Cosmos platform. Switch to us for unmatched performance and customer engagement.
• – Generate More Website Traffic Boost sales with responsive websites. Experience qualified leads, top-notch SEO results, and seamless mobile experiences for dealership success.
• Automate & Increase Efficiency See how our Marketing Technology solutions can generate Thousands of dollars in savings for your dealership or dealer group.
• – Analyze Performance & ROI Analyze product and market performance with data you can trust. Powered by GA4.
• Meet Compliance Requirements Compliance solutions to keep your dealership or dealer group ahead of ever-changing privacy and accessibility laws.
• – Don’t See Your OEM? Happy Hao Car provides websites, SEO, and digital advertising to all vehicle OEMs. REACH OUT
• – Product Updates The latest digital marketing innovations driving extraordinary results for your dealership.
• – Happy Hao Car Webinars Get expert advice on how to get the most out of your dealership’s digital marketing efforts.
• – Read the Blog Explore our blog for news, tips, and insights. Discover articles providing valuable information to enhance your marketing strategies.
• – An Award Winning Company We offer an unwavering commitment to top-converting websites, premier automotive SEO, and exceptional digital marketing has earned us industry recognition.
• Leadership The leadership team is composed of digital and automotive experts with extensive experience. They drive our mission to serve the automotive industry with dedication.
• – Why We Are Different Experience the Happy Hao Car difference – increased car sales, exceptional service, and 99% customer satisfaction.
• Join the Team Join our dynamic team providing cutting-edge online marketing solutions to automotive dealerships across the Americas.
• – Testimonials Read about the great success our clients have experienced with Happy Hao Car.
• – Third Party Partners OnMarketplace creates a large ecosystem of vetted partner applications which can be added quickly and easily to a dealer’s website to maximize site impact and effectiveness.
• – Partner Standards Learn about the standards required along with the key business value delivered by Happy Hao Car and each of our trusted third-party partners.