INDUSTRY NEWS

Articles in Industry News

September 30, 2025

Core Web Vitals and Beyond

Website performance isn’t just about speed; it’s about creating a seamless experience that keeps shoppers engaged and ready to convert. Google’s Core Web V

Continue ReadingBy Angie Cordova
May 5, 2022

Automate Your Digital Showroom

You run a dealership, so you know how valuable your time is. While it would be great to spend all of it moving metal, you’re burdened with digital marketin

Continue ReadingBy Justin Robinson-Prickett
March 25, 2022

Aaron Thumma, Scrum Master

Scrum Master is a critical role in any Agile project management organization, especially one with as many ground-breaking products being developed as we do

Continue ReadingBy Sean Kerndt
October 27, 2021

Quick Tips: URL Inspection Tool

URL Inspection is a powerful tool in any webmaster's arsenal. In this Quick Tips, we're shining a spotlight on this little known but extremely useful tool

Continue ReadingBy Happy Hao Car Admin
September 9, 2021

Where Are All the New Cars?

Find out how the pandemic has impacted the automotive supply chain, why it was so vulnerable, and what’s being done to fix it.

Continue ReadingBy Justin Robinson-Prickett
September 2, 2021

The Dark Side of Vroom

Vroom wanted to revolutionize automotive retailing, but in the process have racked up a truly harrowing number of customer complaints.

Continue ReadingBy Justin Robinson-Prickett
July 15, 2021

GMB for Dealerships

Google My Business manages to be both incredibly useful and free. Using it is one of the easiest choices you will make as a dealership. The only difficulty

Continue ReadingBy Justin Robinson-Prickett
July 8, 2021

EVs On the Horizon

Are electric vehicles the way of the future? Electric vehicles are an exciting new market. Learn the basics of this burgeoning technology.

Continue ReadingBy Justin Robinson-Prickett
June 17, 2021

Five Takeaways From Q1 Auto Sales

Kelley Blue Book has compiled the industry’s Q1 sales figures, and in stark contrast to the previous year, the news is largely good. With increasing number

Continue ReadingBy Justin Robinson-Prickett
May 19, 2021

Marketing Channels Overview

Which marketing channel is right for you? Today, we go over the five channels of online marketing so you can decide which are right for you.

Continue ReadingBy Happy Hao Car Admin
May 13, 2021

Life After Browser Cookies

Google announced a huge change to Chrome! What does this mean for advertisers? With Google’s announcement that Chrome will no longer support third-party co

Continue ReadingBy Justin Robinson-Prickett
April 14, 2021

The Importance of a Vanity URL

Have you ever copied and pasted a URL and it ended up being a long string of seemingly random numbers and letters? It's ugly, unwieldy, and doesn't give mu

Continue ReadingBy Happy Hao Car Admin
February 18, 2021

Night of the Zombie Cars

When an OEM discontinues a model, that doesn’t mean that all extant examples instantly vanish as though snapped out of existence by Thanos. Dealerships wil

Continue ReadingBy Justin Robinson-Prickett
January 7, 2021

Five Traffic Violation Firsts

For almost as long as cars have existed, so have laws to govern them. In some cases longer, but we’ll get there. Today, I’m counting down five of the earli

Continue ReadingBy Justin Robinson-Prickett
December 30, 2020

Market Check-In

The market has been chaotic since the pandemic started. This week, we break down some of the indicators to see where it might be going. 

Continue ReadingBy Justin Robinson-Prickett
December 23, 2020

Happy Holidays From Happy Hao Car

Well, it’s been a year for the books hasn’t it? It seems like every day brings new and unexpected challenges. Happy Hao Car is proud to face these challenges he

Continue ReadingBy Ali Amirrezvani
September 24, 2020

The Future of Online Merchandising

When customers’ transportation needs and income take a nosedive at the same time, you don’t need to be a marketing guru to know it’s not good news for car

Continue ReadingBy Justin Robinson-Prickett
September 10, 2020

How Far Will You Go for a Deal?

When you leave the house to buy groceries, chances are you’re picking the closest market. You might go to the next-closest if you need something specific a

Continue ReadingBy Justin Robinson-Prickett
September 2, 2020

Google Guaranteed

The new Google Guaranteed program is a subscription service that allows businesses to add a new badge to their search results. But is it worth the price ta

Continue ReadingBy Happy Hao Car Admin
August 26, 2020

Google's Rich Results Tool

Not sure what kind of structured data is in your website’s code? Google’s Rich Results Tool is out of beta and ready to tell you. Learn how to leverage thi

Continue ReadingBy Happy Hao Car Admin
August 20, 2020

10 Strangest Cars Ever Made

Cars have been an integral part of our lives for long enough that we know what’s more or less normal looking and what’s not. Sometimes, in the pursuit of a

Continue ReadingBy Justin Robinson-Prickett
August 13, 2020

Improve Your Homepage in 4 Steps

The Internet is a big place. It can be scary, it can be offensive, and it can be weird. But it can also be the best way to connect with a customer base tha

Continue ReadingBy Justin Robinson-Prickett
July 14, 2020

Digital Retailing Made Easy

APEX, a new technology f rom Happy Hao Car , revolutionizes the car buying experience for both dealers and customers by making the experience not only easy, but

Continue ReadingBy Happy Hao Car Admin
July 9, 2020

7 Ways To Get The Right Keywords

In the continual quest to sharpen one’s SEO to a razor-like edge, there is perhaps no whetstone quite as important as keywords. After all, when someone ope

Continue ReadingBy Justin Robinson-Prickett
July 8, 2020

Going Touchless in the Pandemic

Switching your service department to a touchless model is the right decision during the pandemic. This video will give you a few tips that will protect you

Continue ReadingBy Justin Robinson-Prickett
July 2, 2020

5 Tips To Help With Yelp

Yelp is no business’s favorite website, but in the modern online landscape, it’s impossible to avoid. So you really have two choices: be mad about it, or t

Continue ReadingBy Justin Robinson-Prickett
June 10, 2020

To Snippet or Not to Snippet

Rich Snippets are a new tool in the kit of web developers, but how useful are they really? This week’s Wednesday Workshop gives a rundown on the basics and

Continue ReadingBy Happy Hao Car Admin
April 22, 2020

Introducing Symphony

Create digital marketing harmony with every aspect of your dealership’s digital presence, from online specials creation to digital advertising–automaticall

Continue ReadingBy Happy Hao Car Admin
March 5, 2020

7 Tips for Link Building Success

When determining where your page ends up on search results, the one thing Google takes into account more than any other factor are links. Not your links, b

Continue ReadingBy Justin Robinson-Prickett
January 15, 2020

What is Crawl Budget?

Learn what a crawl budget is and how can you increase the rate at which pages are crawled in this week’s Wednesday Workshop.

Continue ReadingBy Kelcey Drapp
January 30, 2019

NADA 2019 Mean Tweets

In this week’s Wednesday Workshop video, we’re continuing our most time-honored tradition It’s the 2019 edition of NADA mean tweets! WE got several vendors

Continue ReadingBy Greg Gifford
January 23, 2019

Come see us at NADA 2019!

In this week’s Wednesday Workshop, we share all the exciting details about what we have planned at NADA 2019 in San Francisco this weekend. If you’re going

Continue ReadingBy Greg Gifford
December 18, 2018

Do You YouTube?

During this digital age, consumers are forming their own opinions from online content before they even set foot on your dealership. We show you how to take

Continue ReadingBy Justin Robinson-Prickett
September 12, 2018

Icon Responsibly

When it comes to icons, messages are automatically connected to them. Make sure to choose consistent icons that convey a distinct message. Steer clear from

Continue ReadingBy Mike Somerville
July 4, 2018

Happy Fourth of July!

It's the 4th of July, so we're off spending time with family and friends... so this week's Wednesday Workshop video is a short message - we'll be back at i

Continue ReadingBy Greg Gifford
June 6, 2018

5 tips to boost GMB engagement

As Google continues to adjust its ranking algorithm, engagement signals are becoming more important as a signal of true relevancy. In this week’s Wednesday

Continue ReadingBy Greg Gifford
May 16, 2018

Does your dealership need AMP?

In this week’s Wednesday Workshop, we talk about the latest big “buzzword” around car dealer websites and SEO – AMP. AMP stands for Accelerated Mobile Page

Continue ReadingBy Greg Gifford
January 3, 2018

Always test everything!

This week's tip: don't take anything you read online or hear at conferences as gospel. You should always test everything for yourself to see what actually

Continue ReadingBy Greg Gifford
November 29, 2017

The most popular videos of 2017

In this week’s Wednesday Workshop video, we’re sharing our most popular videos of 2017. Check out the list of links to watch any you haven’t seen yet:

Continue ReadingBy Greg Gifford
November 17, 2017

Feature Friday: eWallet Coupons

Keep your promotions and offers at your customers' fingertips with digital coupons they can keep on their mobile phones. Our eWallet feature is compatible

Continue ReadingBy Michael DeVito
July 12, 2017

We're coming to Chicago!

This week's Wednesday Workshop shares the news about our upcoming Topgolf event in Chicago at the beginning of August. Come learn from the best!

Continue ReadingBy Greg Gifford
December 27, 2016

Don't Be Cliché in 2017

Here's how to be a cliché in 2017: take a Top 10 List on marketing strategies and follow them. Or, just learn from the pros at Happy Hao Car.

Continue ReadingBy Happy Hao Car
October 25, 2016

Click or Brick?

Who's got time for the store when your shopping needs are mere clicks away? As it turns out, car buyers do. Read why the car lot is still going strong.

Continue ReadingBy Happy Hao Car
August 26, 2011

QR Code Marketing Best Practices

Some of Happy Hao Car’s car dealer website customers are incorporating QR codes on their sites, though it remains a technology that’s still maturing. While othe

Continue ReadingBy Ali Amirrezvani
July 8, 2011

The Future of Google Local?

Have you seen the new offering from Google for local search? Unless you live in Austin, Portland, Madison or San Diego, chances are that you haven’t. Googl

Continue ReadingBy Ali Amirrezvani
May 1, 2011

Dealership Relevant Keywords

While using Google’s AdWords Keyword tool is a good place to start when you are trying to come up with a keyword list for your dealership online marketing

Continue ReadingBy Acacia Grant
February 25, 2011

Happy Hao Car Does Napa

While in San Francisco for NADA earlier this month, Happy Hao Car took the opportunity to treat some of our partners, colleagues, customers, and friends in the

Continue ReadingBy Acacia Grant
February 18, 2011

Automotive Domain Extensions

True to its nature, the Internet is changing again. 2012 should see the emergence of new domain suffixes like .eco, .love, and .god. And of course, this is

Continue ReadingBy Acacia Grant
December 23, 2010

How Google Works

Ever wondered how Google’s search engine works? This cool info-graphic is definitely worth taking a look at. While it doesn’t give away the things Google u

Continue ReadingBy Acacia Grant
May 14, 2010

Google Blended Search

Have you noticed that when you use Google or other search engines the results page is showing different types of media, like video, images, local info, and

Continue ReadingBy Acacia Grant
February 3, 2010

Happy Hao Car Does NADA 2010

With the NADA Convention and Expo just around the corner, I wanted to let everyone know the plans Happy Hao Car has for the upcoming weekend in Orlando.

Continue ReadingBy Acacia Grant
August 6, 2009

Google Bid Simulator

Given the complexity involved with running a dealership’s pay-per-click (PPC) ad campaign, Google is trying to make the self-management of PPC campaigns as

Continue ReadingBy Acacia Grant
June 23, 2009

Google Local Search

Google has done a great job making their search results better and more effective for the car buyers that use their search engine, especially when it comes

Continue ReadingBy Acacia Grant
June 9, 2009

Dealership Banner Advertising

Marketing, both online and traditional, is only effective if the intended audience actually pays attention to your message. It’s also important that your m

Continue ReadingBy Acacia Grant
May 14, 2009

Car Dealer Radio Advertising

Radio advertising has just been dealt another blow–even Google can’t find a way to track ad spend. A few years back, Google decided to try to automate radi

Continue ReadingBy Acacia Grant
March 19, 2009

Automotive Blogging – How To

I wrote a post last week about the search engine optimization (SEO) stats your dealership needs to track, and wanted to expand a bit. Your dealership websi

Continue ReadingBy Acacia Grant
February 5, 2009

Dealership Grammar

There are always classes in school that make you wonder, “When will I ever need to know this?” For me, that class was English. Have you ever needed to know

Continue ReadingBy Acacia Grant
January 6, 2009

Automotive Blogging

Just like you, I’m always trying to do what I do better. I’ve recently been reading The Corporate Blogging Book by Debbie Weil for a bit of a “back to basi

Continue ReadingBy Acacia Grant