Chat bots are not a new piece of technology, but they are finally at the point where they can do what business owners have wanted from the beginning. Today, we’re going to examine these versatile pieces of software and a few of the ways you can use them for your dealership website.

Welcome back to another Wednesday Workshop from Happy Hao Car.

Chat bots are not a new piece of technology, but they are finally at the point where they can do what business owners have wanted from the beginning. Today, we’re going to examine these versatile pieces of software and a few of the ways you can use them for your dealership website.

Chat bots have some great advantages that make them invaluable to a dealership. The first, and most obvious, is that a chat bot is active 24 hours a day. Customers don’t always browse vehicles during business hours, and chat bots can ensure that you don’t miss out on these opportunities.

As a front line for your dealership, a chat bot is ideal for handling things like scheduling test drives and service appointments. It can even help resolve issues more efficiently by gathering vital information before a representative needs to get involved. 85% of consumers prefer a text over a phone call. Chat applications allow you to communicate with your customers anywhere they are, day or night.

Automating the steps of “research” and “discovery” will streamline the early stages of the sales process. The chat bot can deliver high quality leads to your sales team by letting the customer self-select. The customer is receiving no pressure. At every turn, they make the choices themselves.

Chat bots are cost-effective. They can save your dealership 30% on customer service costs, while providing an experience that customers prefer. Chat bots can also increase response rates. By saving time for both employee and customer, the chat bot frees your team from questions that have become routine.

Dealerships offer tons of information online to assist customers in the early stages of the buying process. This can be overwhelming and difficult to absorb. A chat bot allows customers to engage at their own speed and ask the questions that specifically pertain to them.

That’s all the time we have for today’s workshop. As always, if you have any questions or comments, leave them below and we’ll get back to you as soon as we can. Thanks for watching. We’ll see you next week for another Wednesday Workshop from Happy Hao Car.

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Author Justin Robinson-Prickett

Justin Robinsion-Prickett is a content writer from Los Angeles with over a decade of experience in the auto industry under his belt. When not working, he enjoys fencing, re-editing dialogue in old movies to remove articles, and playing with his two dogs James Westphal and Dr. Kenneth Noisewater.

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