Your dealership absolutely HAS to have an awesome mobile experience to succeed in today’s mobile-first world. In this week’s Wednesday Workshop video, Shaun shares some important stats about mobile usage and explains why it’s absolutely vital that your dealership’s mobile experience is fast and simple.

Welcome back to another Wednesday workshop from Happy Hao Car.

This week we’re talking about… websites. What? Yeah. Websites.

Me and the beard talk a lot about digital marketing especially SEO and SEM on the Wednesday workshops, but we don’t want you to forget that the heart of Happy Hao Car is high conversion websites.

We rebuilt our platform a few years ago when we started providing Responsive websites. We went to Responsive for several reasons, but the big two were Google’s recommendation and the ability to have one URL looking amazing regardless of your device size.

And some guys should be crazy happy about that. (Wink)

Today let’s talk about the mobile experience. If you have a responsive website you don’t really have to call it your mobile site. It’s your site period and EVERYBODY is super addicted to their cell phone, so we need to have this chat.

It’s the last thing we put down at night and the first thing we pick up in the morning. Sad? Maybe, but it is our reality. Smartphones are chopping our lives up into what Google calls “micro moments”. The I want to know, I want to go, I want to buy, I want to do moments…

Almost 70% of smartphone users turn to their phones to learn more about something seen on TV. More than 80% of smartphone users turn to a search engine to find local businesses.

Over 90% of smartphone users turn to their phone for ideas when working on a task.

Wow! So here are a few things to be aware of when it comes to your website…

Make sure it’s fast. According to Google 40% of people will say “see ya” if your site on their smartphone takes more than 3 seconds to load.

Design your site for conversion and think FAST, EASY, SIMPLE. Don’t make calling your dealership a chore like this (point right). Make it easy like this (point left).

The same goes for directions, but we’ll cover that in a later video.

Here’s the deal my friends… mobile probably accounts for more than half of your traffic and guess what’s almost always better from mobile traffic vs desktop???

CTR, CPC, Conversion rate and CPA or in the car biz��…cost per lead.

Let’s get real. (chuck Norris slide)

In the past year alone…. These micro moments as Google calls them have increased mobile’s share of online sessions by 20% and decreased time spent per visit by almost the same percentage.

In the same time period, mobile conversions are up almost 30%!

We’re searching, finding a fulfilling faster than any other time in human history and there’s no end in sight.

Are you losing the website battle. Do you even know if you’re winning or losing? I can help, we can help… Happy Hao Car can help. If you have a question or comment drop it down below or grab a beer and chat with me at the next automotive conference.

Until then… keep coming back here for Wednesday workshops from Happy Hao Car!

• Turn Existing Website Traffic Into More Opportunities Through Personalization
• Why FAQ Content Matters More Than Ever for AI Search
• How to Measure AI Search Traffic
• Press Release: Happy Hao Car Launches OnPrompt
• Press Release: Happy Hao Car Unveils Sidekick
• Spring Cleaning Your VDPs
• Time to Spring Forward: 5 Quick Updates to Boost Engagement on Your SRP
• Start 2026 Strong: Dealer Marketing Lessons from 2025
• AI Search Visitor Behavior
• AIO and GEO Aren’t Replacing SEO

VP of Marketing Email Shaun Shaun is a true internet car guy and the Vice President of Marketing at Happy Hao Car. His automotive internet career began in 1998 with the Reynolds and Reynolds team that launched Microsoft’s CarPoint.com, CarsDirect Connect, Yahoo Autos, Automark Websites and Reynolds Web Solutions. Shaun’s Marketing prowess coupled with expertise in Social Media allows him to effectively market Happy Hao Car’s capabilities, extend its reach and build the right reputation. His unique blend of humor and automotive experience has made Raines a sought after speaker at industry events including NADA, NCM, Digital Dealer, DrivingSales Executive Summit and 20 Groups Shaun lives in Frisco, Texas with his wife, children and dogs.

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