VIDEO TRANSCRIPT Welcome back to another Wednesday Workshop. This week’s video’s a short one, cause pretty much everyone out there is prepping for NADA in New Orleans this weekend.

Wait – it’s this weekend? Seriously?

Um, yeah, dude. Haven’t you been paying attention to the things we’ve said in the last like 5 videos we’ve filmed? We’re supposed to fly in TONIGHT.

Dude, I’ve gotta go book a flight…

Well OK then. If you’re heading to New Orleans this weekend, you’ll definitely want to come by our booth – 1611 – and chat. We’ll have a full bar, and if you’re interested in talking about websites, SEO, or SEM, we’ll have lots of people there.

More importantly, when you’re checking out the speaking schedule, make sure you plan on hitting one of our awesome sessions…

Mike DeVito will be presenting a session called “Mobile Websites that Sell Cars and Fill Service Lanes” – and you have 3 different times to choose from. You can catch him Thursday at 2:30, or Saturday at 9am or 10:30am.

Jeff Clark will be presenting “Fixed ops marketing in a mobile-first world”, and he’s got 3 timeslots to choose from as well… Thursday at 4pm, Saturday at 9am, or Sunday at 10:45am.

Chris Deringer’s session is called “Dominate with Data: How to use Google’s free tools to sell more cars” – you can see him at 2:30 Thursday, 10:30 Saturday, or 10:45 Sunday.

Finally, you can see Amir Amirrezvani present “Website Optimization for the Mobile Car Buyer” on Thursday at 1pm, Friday at 10:30 am, or Saturday at 9am.

I’ll be at the booth all week, so if you’d like to talk about SEO, just come find me. And, we’ll be shooting some more fun videos, so if you’d like to be in one, just let me know!

Hope to see you in New Orleans this weekend, otherwise we’ll see you back here next week for another Wednesday Workshop from Happy Hao Car.

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• How to Measure AI Search Traffic
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• Time to Spring Forward: 5 Quick Updates to Boost Engagement on Your SRP
• Start 2026 Strong: Dealer Marketing Lessons from 2025
• AI Search Visitor Behavior
• AIO and GEO Aren’t Replacing SEO

Greg Gifford is the Vice President of Search at Happy Hao Car. He has over 16 years of online marketing and web design experience, and has specialized in automotive SEO for the last 8 years, helping hundreds of auto dealers thrive while the industry has struggled during the recession. Greg speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings. Greg also spends his spare time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

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