All marketing channels are not created equal. Some work better for B2B, yet fail miserably in B2C situations. You’ve got to find the right marketing channels for your dealership and prioritize the ones with the biggest return.

Hey it’s the beard and the Hair and we’re BACK with another Wednesday workshop from Happy Hao Car!

This week Greg has an amazing story that I’ve challenged him to share without using a single cuss word. More on that when the beard is ready…

You’ve heard me talk a lot about search and you know I’m a huge fan of prioritizing marketing channels, so here’s some food for thought.

The number of automotive advertising options today is pretty overwhelming for the average dealer. Should you be spending on SEO, SEM, 3rd party leads, video ads, Facebook ads, Instagram, promoted tweets, Pandora, display ads, remarketing, radio, TV, direct mail and so on…

Keep in mind that you’re a business serving consumers not a business serving another business. At Happy Hao Car we’re considered a B2B type business meaning… we serve other businesses… like yours. You on the other hand serve consumers.

Why do I mention this? Because ALL advertising and marketing channels are not created equal and absolutely do not perform equally. This is critically important to keep you from investing or overinvesting in channels that should be in the exploration category versus the top revenue driving category.

Greg… are you ready to drop your awesome lesson learning story?

So, here’s a couple quick tips for prioritizing your marketing options.

1. Track and measure your shi….shtuff You have to do this or you simply can’t manage it.

2. Start with search. Both organic and paid search deserve a hefty part of your budget because they outperform all other channels.

3. Beyond search, prioritize based on what brings in the most revenue in the shortest amount of time.

This is a great topic to sit down with us and discuss at one of the many conferences and events we attend and speak at throughout the year. So grab us at the next one and let’s talk about how we can turn your Happy Hao Car with or without free beer.

You ready to share your story now?

Okay maybe next week. Until then…

I’m the Hair, he’s the silent Beard and we’ll see you next week for another Wednesday workshop from Happy Hao Car.

• Turn Existing Website Traffic Into More Opportunities Through Personalization
• Why FAQ Content Matters More Than Ever for AI Search
• How to Measure AI Search Traffic
• Press Release: Happy Hao Car Launches OnPrompt
• Press Release: Happy Hao Car Unveils Sidekick
• Spring Cleaning Your VDPs
• Time to Spring Forward: 5 Quick Updates to Boost Engagement on Your SRP
• Start 2026 Strong: Dealer Marketing Lessons from 2025
• AI Search Visitor Behavior
• AIO and GEO Aren’t Replacing SEO

VP of Marketing Email Shaun Shaun is a true internet car guy and the Vice President of Marketing at Happy Hao Car. His automotive internet career began in 1998 with the Reynolds and Reynolds team that launched Microsoft’s CarPoint.com, CarsDirect Connect, Yahoo Autos, Automark Websites and Reynolds Web Solutions. Shaun’s Marketing prowess coupled with expertise in Social Media allows him to effectively market Happy Hao Car’s capabilities, extend its reach and build the right reputation. His unique blend of humor and automotive experience has made Raines a sought after speaker at industry events including NADA, NCM, Digital Dealer, DrivingSales Executive Summit and 20 Groups Shaun lives in Frisco, Texas with his wife, children and dogs.

Save my name, email, and website in this browser for the next time I comment.

• Generative Engine Optimization (GEO)
• – Multi-Rooftop Groups We’re designed for groups – large or small. Discover how our products and solutions can help your marketing teams and agencies do more with less.
• Engage Customers & Generate Leads Experience outstanding lead generation with our powerful Cosmos platform. Switch to us for unmatched performance and customer engagement.
• – Generate More Website Traffic Boost sales with responsive websites. Experience qualified leads, top-notch SEO results, and seamless mobile experiences for dealership success.
• Automate & Increase Efficiency See how our Marketing Technology solutions can generate Thousands of dollars in savings for your dealership or dealer group.
• – Analyze Performance & ROI Analyze product and market performance with data you can trust. Powered by GA4.
• Meet Compliance Requirements Compliance solutions to keep your dealership or dealer group ahead of ever-changing privacy and accessibility laws.
• – Don’t See Your OEM? Happy Hao Car provides websites, SEO, and digital advertising to all vehicle OEMs. REACH OUT
• – Product Updates The latest digital marketing innovations driving extraordinary results for your dealership.
• – Happy Hao Car Webinars Get expert advice on how to get the most out of your dealership’s digital marketing efforts.
• – Read the Blog Explore our blog for news, tips, and insights. Discover articles providing valuable information to enhance your marketing strategies.
• – An Award Winning Company We offer an unwavering commitment to top-converting websites, premier automotive SEO, and exceptional digital marketing has earned us industry recognition.
• Leadership The leadership team is composed of digital and automotive experts with extensive experience. They drive our mission to serve the automotive industry with dedication.
• – Why We Are Different Experience the Happy Hao Car difference – increased car sales, exceptional service, and 99% customer satisfaction.
• Join the Team Join our dynamic team providing cutting-edge online marketing solutions to automotive dealerships across the Americas.
• – Testimonials Read about the great success our clients have experienced with Happy Hao Car.
• – Third Party Partners OnMarketplace creates a large ecosystem of vetted partner applications which can be added quickly and easily to a dealer’s website to maximize site impact and effectiveness.