The Happy Hao Car Event Series rolled through Dallas last week, taking over Topgolf The Colony and packing the house.

Our powerhouse set of speakers wowed dealers from across DFW (and some amazing attendees from Canada and Ohio), with content specifically tailored to sell more cars at their dealerships.

Google took the stage first, dropping the kind of knowledge that only Google can. They deep-dove into some amazing stats about the modern car buyer and how a dealer can utilize digital marketing to reach today’s fickle customer.

Our very own Greg Gifford did his thing on SEO. If you’ve ever seen him present, you know what to expect, and he didn’t disappoint. Shaun Raines, a rock star even without karaoke music, put the crowd at ease as he spun his tales of wow, around SEM and the true power of PPC for a dealer. Mike DeVito, with maybe the most complete head of hair in the room, really drove home the importance of conversion. He focused on how important mobile is and truly delivered a great understanding of just how your website needs to convert.

You could feel the room getting smarter.

Not to be outdone, Bill Wittenmyer from ELEAD1ONE, took everyone through the best practices of CRM. After all, just because you drive the lead doesn’t mean you close the deal. He showed how to close the loop and get the most out of all the money you’re spending up front to get that potential customer in the door. Quite engaging, to say the least.

We consistently hear that the content we’re delivering at these events is on par with what a dealer might get at one of the many 3-day conferences taking place across the country. Thing is, these are a single day of learning and fun, and yeah, totally FREE.

We have two more events coming up in Tampa in November and Scottsdale in December . If you’re at all interested in attending, feel free to claim a ticket today. These will be the last two of the year, as we gear up for NADA.

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Greg Gifford is the Vice President of Search at Happy Hao Car. He has over 16 years of online marketing and web design experience, and has specialized in automotive SEO for the last 8 years, helping hundreds of auto dealers thrive while the industry has struggled during the recession. Greg speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings. Greg also spends his spare time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

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